Autore |
Folz David H
|
Pubbl/distr/stampa |
Thousand Oaks, : SAGE, c1996
|
Descrizione fisica |
1 online resource (210 p.)
|
Disciplina |
303.38
350.0072
|
Soggetto topico |
Public opinion polls
Public administration - Research
|
Soggetto genere / forma |
Electronic books.
|
ISBN |
1-4833-2757-4
1-4522-4821-4
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Formato |
Materiale a stampa ![](img/format/mas.png) |
Livello bibliografico |
Monografia |
Lingua di pubblicazione |
eng
|
Nota di contenuto |
Cover; Contents; List of Figures; List of Tables; Acknowledgments; Chapter 1 - Introduction; Why do a Citizen Survey?; What is a Citizen Survey?; Purpose of This Book; Decision Applications; Policy Formulation; Policy Implementation; Policy Evaluation; Surveys as Participation Mechanisms; The Misuse of Citizen Surveys; An Overview of the Survey Research Process; Summary; Chapter 2 - Planning the Survey; Identifying the Survey's Objectives; What Can Surveys Tell Us? The Problem of Nonattitudes; Types of Information; Opinions and Attitudes; Beliefs and Perceptions; Behaviors
Facts and AttributesSpecifying Information Needs; Focus Groups; The Time Dimension; Identifying the Target Population; Methods of Contact: The Merits of Mail, Telephone, and Face-to-Face Surveys; Cost Considerations; Personnel Requirements; Implementation Time; Accuracy; Dealing with Nonresponses; Strategies for Surveying Elite or Specialized Populations; Summary; Chapter 3 - Sampling; The Logic of Sampling; Determining Sample Size; Confidence Levels and Intervals; Small Populations; Analysis of Population Subgroups; Computing Sample Size; Sampling Designs
The Dangers of Nonprobability SamplingProbability Sampling Methods; Simple Random Sampling; Systematic Sampling; Stratified Random Sampling; Cluster Sampling; Weighting Cases; Obtaining Samples for Telephone Surveys; Random Digit Dialing; Estimating the Size of the Sampling Pool for Telephone Surveys; Screening Respondents for Telephone Interviews; Processing Sampling Pools; Calculating Response Rates; Summary; Chapter 4 - Survey Design and Implementation; The Basics of Question Order; Question Types; Open-Ended Questions; Closed-Ended Questions; Choosing the Question Type
Avoiding Bias in Questionnaire DesignComposing Questions and Response Choices; Positive Inducements; Composition Standards; Simplicity Versus Specificity; Clarity; Avoiding Biased Terms and Loaded Questions; Time References; Symmetry; Question Order for Mail Surveys; Constructing Indexes and Scales; Designing the Mail Questionnaire; The Cover Letter; The Mail Questionnaire Booklet; Implementing the Mailing; Designing the Telephone Survey; The Introductory Spiel; Question Wording and Order for Telephone Surveys; Pretesting the Questions and the Instrument
Training Callers and Implementing the Telephone SurveySummary; Chapter 5 - Coding and Data Entry; The Coding Process; Selecting the Statistical Software; The Coding Scheme; Coding Open-Ended Questions; The Codebook; Data Entry; Computer-Assisted Telephone Interviewing; Data Cleaning; Summary; Chapter 6 - Data Analysis with Computers; A Statistical Primer; Levels of Measurement; Univariate Analysis; Presenting Survey Results in Tables; Measures of Central Tendency and Dispersion; Univariate Analysis with SPSS for Windows; Bivariate Analysis; Constructing Contingency Tables
Measures of Association and Statistical Significance
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Record Nr. | UNINA-9910480540303321 |