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Achieving proof of concept in drug discovery and development : the role of competition law in collaborations between public research organizations and industry / / Helen Yu
Achieving proof of concept in drug discovery and development : the role of competition law in collaborations between public research organizations and industry / / Helen Yu
Autore Yu Helen
Pubbl/distr/stampa Cheltenham, [England] ; ; Northampton, Massachusetts : , : Edward Elgar Publishing, , 2016
Descrizione fisica 1 online resource (280 pages)
Disciplina 346.73048
Soggetto topico Intellectual property - United States
ISBN 1-78536-937-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto . Introduction -- The pharmaceutical industry and drug development models -- Intellectual property rights and competition law in collaborative drug development between industry and integrated drug discovery organizations -- Application of competition law to the integrated drug discovery model: research and development block exemption regulation -- Application of competition law to the integrated drug discovery model: technology transfer block exemption regulation -- Analysis of collaboration agreements between integrated drug discovery organizations and industry -- 7. Conclusion and implications.
Record Nr. UNINA-9910154921903321
Yu Helen  
Cheltenham, [England] ; ; Northampton, Massachusetts : , : Edward Elgar Publishing, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Buffalo intellectual property law journal
Buffalo intellectual property law journal
Pubbl/distr/stampa Buffalo, N.Y., : University at Buffalo, School of Law
Descrizione fisica 1 online resource
Disciplina 346.73048
Soggetto topico Intellectual property - United States
Intellectual property
Soggetto genere / forma Periodicals.
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNISA-996417965303316
Buffalo, N.Y., : University at Buffalo, School of Law
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Buffalo intellectual property law journal
Buffalo intellectual property law journal
Pubbl/distr/stampa Buffalo, N.Y., : University at Buffalo, School of Law
Descrizione fisica 1 online resource
Disciplina 346.73048
Soggetto topico Intellectual property - United States
Intellectual property
Soggetto genere / forma Periodicals.
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNINA-9910144215403321
Buffalo, N.Y., : University at Buffalo, School of Law
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital media primer : digital audio, video, imaging and multimedia programming / / Yue-Ling Wong
Digital media primer : digital audio, video, imaging and multimedia programming / / Yue-Ling Wong
Autore Wong Yue-Ling
Edizione [Second edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson Education Limited, , [2013]
Descrizione fisica 1 online resource (552 pages) : illustrations, photographs
Disciplina 346.73048
Collana Always learning
Soggetto topico Digital media
Multimedia systems
ISBN 0-273-77435-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- TABLE OF CONTENTS -- PREFACE -- CHAPTER 1 BACKGROUND -- Key Concepts -- General Learning Objectives -- 1.1 Introduction -- 1.1.1 Relevance of Binary Notation, Bits, and Bytes to Digital Media Studies -- 1.2 Analog versus Digital Representations -- 1.2.1 Analog Information -- 1.2.2 Digital Data -- 1.3 Bits -- 1.3.1 Prefixes -- 1.4 Using Bits to Represent Numeric Values -- 1.4.1 Base-10 -- 1.4.2 Base-2 -- 1.5 Using Bits to Represent Non-Numeric Values -- 1.6 The Finite and Discrete Nature of Computers -- 1.6.1 Limitations -- 1.6.2 Advantages -- 1.7 Converting Analog to Digital -- 1.7.1 Problems in Representing Analog Media on Computers -- 1.8 File Sizes -- 1.9 Compression -- 1.9.1 Lossy and Lossless Compression -- 1.10 Summary -- Terms -- Learning Aids -- Review Questions -- CHAPTER 2 FUNDAMENTALS OF DIGITAL IMAGING -- Key Concepts -- General Learning Objectives -- 2.1 Introduction -- 2.2 Digitizing Images -- 2.2.1 Step 1: Sampling -- 2.2.2 Step 2: Quantizing -- 2.3 Bitmapped Images -- 2.4 Vector Graphics -- 2.5 File Types of Digital Images -- 2.6 Digital Image File Size and Optimization -- 2.7 Color Representation -- 2.7.1 RGB Color Model -- 2.7.2 CMYK Color Model -- 2.7.3 HSB Color Model -- 2.7.4 CIE XYZ -- 2.7.5 Other Color Models -- 2.8 Color Modes -- 2.9 Difficulties in Reproducing Colors in Digital Images -- 2.10 Summary -- Terms -- Learning Aids -- Review Questions -- CHAPTER 3 CAPTURING AND EDITING DIGITAL IMAGES -- Key Concepts -- General Learning Objectives -- 3.1 Introduction -- 3.2 Scanners -- 3.3 Capturing Digital Images by Scanning -- 3.3.1 Scanning Resolution Determination -- 3.3.2 Tonal Adjustments -- 3.4 Capturing Digital Images by Digital Photography -- 3.4.1 Megapixels -- 3.4.2 Digital Cameras -- 3.5 Digital Image Editing -- 3.6 Color and Tonal Adjustments -- 3.6.1 Understanding and Reading Histograms.
3.6.2 Applying Histograms to Adjustment of Brightness and Contrast -- 3.6.3 Curves Adjustment Tool -- 3.7 Selection Tools in Image Editing Programs -- 3.8 Layer Basics and Advanced Layer Techniques -- 3.9 Printing the Final Image -- 3.10 Optimizing the Final Image for the Web -- 3.11 Working with Vector Graphics Programs -- 3.11.1 Paths and Points -- 3.11.2 Strokes and Fills -- 3.11.3 Preset Shapes and Free-Form Drawing -- 3.11.4 Selection Tool -- 3.11.5 Layers, Effects, and Filters -- 3.11.6 Creating Complex Shapes Using Boolean Tools -- 3.12 Summary -- Terms -- Learning Aids -- Review Questions -- Exploring The Applications -- CHAPTER 4 FUNDAMENTALS OF DIGITAL AUDIO -- Key Concepts -- General Learning Objectives -- 4.1 Introduction -- 4.2 The Nature of Sound Waves -- 4.2.1 Frequency and Pitch -- 4.2.2 Sound Intensity and Loudness -- 4.3 Adding Sound Waves -- 4.4 Digitizing Sound -- 4.4.1 Step 1: Sampling -- 4.4.2 Step 2: Quantizing -- 4.5 Dynamic Range -- 4.6 File Size, File Compression, and File Types of Digital Audio -- 4.7 Midi -- 4.8 Summary -- Terms -- Learning Aids -- Review Questions -- CHAPTER 5 CAPTURING AND EDITING DIGITAL AUDIO -- Key Concepts -- General Learning Objectives -- 5.1 Acquiring Digital Audio -- 5.1.1 Recording -- 5.1.2 Field Recording -- 5.1.3 Digitizing Analog Media -- 5.2 Basic Workspace Elements in Digital Audio Editing Programs -- 5.2.1 Basic Editing: Working with One Audio at a Time -- 5.2.2 Audio Mixing: Working with Multiple Audio -- 5.2.3 Spectral View -- 5.3 Basic Digital Audio Editing -- 5.3.1 Reassembling a Waveform -- 5.3.2 Changing Volume -- 5.3.3 Noise Reduction -- 5.3.4 Special Effects -- 5.3.5 Downsampling and Reduction of Bit Depth -- 5.3.6 General Steps of Digital Audio Recording Touch-up -- 5.4 Multitrack Basics -- 5.4.1 Placing Clips on a Track -- 5.4.2 Applying Effects in Multitrack -- 5.5 Music Creation.
5.5.1 MIDI -- 5.5.2 Loop Music -- 5.6 Sharing Your Digital Audio -- 5.6.1 Video -- 5.6.2 Multimedia Authoring -- 5.6.3 For the Web -- 5.6.4 Audio CD -- 5.6.5 Podcast -- 5.7 Summary -- Terms -- Learning Aids -- Review Questions -- Exploring The Applications -- CHAPTER 6 FUNDAMENTALS OF DIGITAL VIDEO -- Key Concepts -- General Learning Objectives -- 6.1 The Nature of Motion and Broadcast Video -- 6.1.1 Broadcast Standards -- 6.1.2 Frame Rate -- 6.1.3 Interlaced and Progressive Scan -- 6.1.4 Overscan and Safe Zones -- 6.1.5 Color Format -- 6.2 Sampling and Quantization of Motion -- 6.3 Measuring Frame Size and Resolution of Digital Video -- 6.3.1 Frame Size -- 6.3.2 Frame Aspect Ratio -- 6.3.3 Pixel Aspect Ratio -- 6.4 Counting Time in Digital Video -- 6.5 Digital Video Standards -- 6.5.1 Standard Definition -- 6.5.2 High Definition -- 6.5.3 Digital Television (DTV) -- 6.6 File Types of Digital Video -- 6.7 Digital Video File Size and Optimization -- 6.7.1 Data Rate -- 6.8 General Concepts of Video File Compression Methods -- 6.8.1 Spatial Compression -- 6.8.2 Temporal Compression -- 6.8.3 Lossless and Lossy Compression -- 6.8.4 Symmetrical and Asymmetrical Compression -- 6.9 MPEG Compression -- 6.9.1 MPEG-1 -- 6.9.2 MPEG-2 -- 6.9.3 MPEG-4 -- 6.10 Streaming Video and Progressive Download -- 6.11 Summary -- Terms -- Learning Aids -- Review Questions -- CHAPTER 7 DIGITAL VIDEO: POST-PRODUCTION -- Key Concepts -- General Learning Objectives -- 7.1 Acquiring Digital Videos -- 7.1.1 Analog Sources -- 7.1.2 Digital Video -- 7.2 Digital Video Cameras -- 7.2.1 Video File Format and Storage Media -- 7.2.2 Resolution -- 7.2.3 Stereoscopic 3-D -- 7.3 Basic Workspace Elements in Digital Video Editing Programs -- 7.4 Basic Steps of Digital Video Editing -- 7.5 Exporting and Sharing Your Final Video -- 7.5.1 The Web -- 7.5.2 Optical Disc: Blu-ray and DVD.
7.5.3 Optical Disc: CD-R/RW and DVD+/-R/RW -- 7.5.4 Tapes and Other Media -- 7.6 Creating a DVD-Video Disc -- 7.6.1 Menu Structures and Navigation Hierarchy -- 7.6.2 Authoring a DVD Project -- 7.7 Summary -- Terms -- Learning Aids -- Review Questions -- Exploring the Applications -- CHAPTER 8 INTERACTIVE MULTIMEDIA AUTHORING WITH FLASH: ANIMATION -- Key Concepts -- General Learning Objectives -- 8.1 What Is Multimedia Authoring? -- 8.2 The Multimedia Production Process -- 8.2.1 Developing for iOS and Android Using Flash -- 8.3 Animation -- 8.3.1 Frame-by-Frame Animation -- 8.3.2 Tweened Animation -- 8.3.3 Scripted Animation -- 8.3.4 Frame-by-Frame versus Tweened versus Scripted Animation -- 8.3.5 Frame Rate and Frame Size -- 8.4 Adjusting the Speed of Animation Playback -- 8.4.1 Slowing Down Motion by Adding More Frames -- 8.4.2 Speeding up Motion -- 8.5 Flash CS5.5 Workspace -- 8.5.1 Tools Panel -- 8.5.2 Stage -- 8.5.3 Timeline -- 8.5.4 Property Inspector -- 8.5.5 Library Panel -- 8.6 Flash: Essential Terminology -- 8.6.1 Shape -- 8.6.2 Symbol -- 8.6.3 Tweening -- 8.6.4 Motion Path and Motion Guide -- 8.6.5 Mask -- 8.7 Summary -- Terms -- Learning Aids -- Review Questions -- CHAPTER 9 INTERACTIVE MULTIMEDIA AUTHORING WITH FLASH: ActionScript-PART 1 -- Key Concepts -- General Learning Objectives -- 9.1 Programming Languages versus Scripting Languages -- 9.2 Programming and Scripting Fundamentals-Part A -- 9.2.1 Syntax -- 9.2.2 Data Types -- 9.2.3 Variables -- 9.2.4 Statements -- 9.2.5 Assignment Statements -- 9.2.6 Operators -- 9.2.7 Constants -- 9.2.8 Keywords -- 9.2.9 Expressions -- 9.3 Programming and Scripting Fundamentals-Part B -- 9.3.1 Control Structures -- 9.3.2 Functions and Procedures -- 9.3.3 Parameters and Arguments -- 9.3.4 Comments -- 9.4 Summary -- Terms -- Learning Aids -- Review Questions.
CHAPTER 10 INTERACTIVE MULTIMEDIA AUTHORING WITH FLASH: ActionScript-PART 2 -- Key Concepts -- General Learning Objectives -- 10.1 ActionScript: Essential Terminology and Basic Concepts -- 10.1.1 Movie Clips: Instances and Naming -- 10.1.2 Movie Clips: Each Has Its Own Timeline -- 10.1.3 Nesting Movie Clips and Dot Syntax -- 10.2 Where Do Scripts Go? -- 10.2.1 Keyframe -- 10.2.2 Actions Panel -- 10.2.3 "actions" Layer -- 10.3 Script Errors -- 10.3.1 Syntactical Errors -- 10.3.2 Logical Errors -- 10.3.3 trace() Statement -- 10.3.4 Lists of Common Errors -- 10.4 Summary -- Terms -- Learning Aids -- Review Questions -- CHAPTER 11 INTERACTIVE MULTIMEDIA AUTHORING WITH FLASH: ActionScript-PART 3 -- Key Concepts -- General Learning Objectives -- 11.1 Adding Interactivity -- 11.2 Concepts of Event Listeners and Event Handlers -- 11.3 Writing Event Listener Code in ActionScript 3.0 -- 11.4 Mouse Events -- 11.5 Keyboard Events -- 11.6 Frame Events for Animation -- 11.6.1 Adding Gravity in Games -- 11.7 Controlling Objects on Stage -- 11.7.1 Controlling and Monitoring an Object's Screen Position: x and y -- 11.7.2 Making Objects Disappear: x, y, alpha, and visible -- 11.7.3 Changing the Visual Content of an Object -- 11.7.4 Making an Object Draggable: startDrag() and stopDrag() -- 11.8 Monitoring the Mouse Position -- 11.9 Detecting Collision between Two Objects -- 11.9.1 hitTestObject() -- 11.9.2 hitTestPoint() -- 11.10 Other Useful Functions and Constructs for Interactive Multimedia Authoring -- 11.10.1 Randomize -- 11.10.2 Array -- 11.10.3 Loop -- 11.10.4 Generate Movie Clip Instances Dynamically -- 11.11 Using Actionscript to Play Sound -- 11.12 Summary -- Terms -- Learning Aids -- Review Questions -- CHAPTER 12 OOP BASICS WITH FLASH ActionScript 3.0 -- Key Concepts -- General Learning Objectives -- 12.1 Concepts of Objects -- 12.2 Concepts of Classes.
12.3 Object-Oriented Programming (OOP).
Record Nr. UNINA-9910150207303321
Wong Yue-Ling  
Harlow, England : , : Pearson Education Limited, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Fundamentals of franchising / / Rupert M. Barkoff, [and three others]
Fundamentals of franchising / / Rupert M. Barkoff, [and three others]
Edizione [Fourth edition.]
Pubbl/distr/stampa Chicago : , : American Bar Association, Forum on Franchising, , [2015]
Descrizione fisica 1 online resource (xx, 459 pages) : illustrations
Disciplina 346.73048
Soggetto topico Franchises (Retail trade) - Law and legislation - United States
ISBN 1-63425-283-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910672198403321
Chicago : , : American Bar Association, Forum on Franchising, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Intellectual property : patents, trademarks, and copyright in a nutshell / / by Arthur R. Miller, Michael H. Davis
Intellectual property : patents, trademarks, and copyright in a nutshell / / by Arthur R. Miller, Michael H. Davis
Autore Miller Arthur R (Arthur Raphael), <1934->
Pubbl/distr/stampa St. Paul, Minnesota : , : Thomson/West, , 2012
Descrizione fisica 1 online resource (302 pages)
Disciplina 346.73048
Collana West Nutshell Series
Soggetto topico Intellectual property - United States
ISBN 1-62810-616-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910136674103321
Miller Arthur R (Arthur Raphael), <1934->  
St. Paul, Minnesota : , : Thomson/West, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Intellectual property : valuation, exploitation, and infringement damages, 2015 cumulative supplement / / Russell L. Parr, Gordon V. Smith ; contributors, William J. Murphy [and four others]
Intellectual property : valuation, exploitation, and infringement damages, 2015 cumulative supplement / / Russell L. Parr, Gordon V. Smith ; contributors, William J. Murphy [and four others]
Autore Parr Russell L.
Edizione [11th ed.]
Pubbl/distr/stampa Hoboken, New Jersey : , : Wiley, , 2015
Descrizione fisica 1 online resource (363 p.)
Disciplina 346.73048
Soggetto topico Intellectual property - United States
Intellectual property - Valuation - United States
Intellectual property infringement - United States
ISBN 1-118-92843-1
1-118-92844-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Become a Subscriber!""; ""Title Page""; ""Copyright""; ""About the Authors""; ""About the Contributors""; ""Preface""; ""Part 1: Valuation""; ""Chapter 1A: Intellectual Property Landscape (New)""; ""1A.1 80% of Corporate Value Is Intellectual Property and Intangible Assets""; ""1A.2 Over Seven Million Patents""; ""1A.3 Corporations Own the Most Patents""; ""1A.4 All Industries Are Patenting Inventions""; ""1A.5 Trademarks""; ""1A.6 Trademarks Are Supported with Huge Ad Spending""; ""1A.7 Copyrights""; ""1A.8 Trade Secrets""; ""1A.9 Business of Licensing""
""Chapter 1B: U.S. Congress Flirts with Disaster (New)""""1B.1 Patent Litigation Venue""; ""1B.2 Patent Infringement Damages""; ""1B.3 Injunctions for Only Competitors""; ""1B.4 Harming Our Only Economic Advantage""; ""Chapter 12A: Risk-Adjusted Cash Flows (New)""; ""12A.1 Required Rates of Return""; ""12A.2 Capital Asset Pricing Model""; ""12A.3 Build-up Method""; ""12A.4 Venture Capital Rates of Return""; ""12A.5 Probability of Success""; ""12A.6 Conclusion""; ""Chapter 12B: Dealing with Risk and Uncertainty in Intellectual Property Valuation and Exploitation (New)""
""12B.1 Risk versus Uncertainty""""12B.2 Decision Analysis and Decision Trees""; ""12B.3 Decision Tree Components and Conventions""; ""12B.4 Monte Carlo Techniques 26""; ""12B.5 Markov Chains""; ""12B.6 Obtaining Information from Indirect Observation: Shadow Pricing""; ""12B.7 Bayesian Analysis""; ""12B.8 Option Pricing Models""; ""12B.9 Limitations on Rationality in Decision Making: The Effects of Perception and Biases on Decision Making""; ""12B.10 Conclusion""; ""Chapter 14A: Rights of Privacy, Publicity, and Celebrity Persona (New)""; ""14A.1 Introduction""; ""14A.2 Legal Underpinnings""
""14A.3 Trademark Rights""""14A.4 Copyright""; ""14A.5 Legal Uncertainties and Solutions""; ""14A.6 A Photography Issue""; ""14A.7 Conclusion""; ""Chapter 14B: Intellectual Property and Intangible Asset Volatility (NEW)""; ""Part 2: Licensing""; ""Chapter 27A: Royalty Rates and License Fees for Technology (New)""; ""27A.1 Royalty Rates""; ""27A.2 Per Unit Royalties""; ""27A.3 Royalties Based on Profitability""; ""27A.4 License Fees""; ""27A.5 Medical Device Industry Royalty Rates""; ""27A.6 Medical Device Industry License Fee Distribution""; ""27A.7 Conclusion""
""Chapter 27B: License Fees and Royalty Rate Frequency for Technology (New)""""27B.1 Real Deal Royalty Rates""; ""27B.2 Per Unit Royalties""; ""27B.3 License Fees""; ""27B.4 Conclusion""; ""Chapter 27C: Royalty Rates and License Fees for Pharmaceuticals and Biotechnology (New)""; ""27C.1 The Parties-Licensing between Corporations Dominates""; ""27C.2 Royalty Rates""; ""27C.3 License Fees""; ""27C.4 Key Technologies""; ""27C.5 Developmental Stages of Technology""; ""27C.6 Conclusion""; ""Chapter 33A: The Magnitude and Meaning of Royalty Misreporting (New)""; ""33A.1 Introduction""
""33A.2 "Why?" versus "How?"""
Record Nr. UNINA-9910797785503321
Parr Russell L.  
Hoboken, New Jersey : , : Wiley, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Intellectual property : valuation, exploitation, and infringement damages, 2015 cumulative supplement / / Russell L. Parr, Gordon V. Smith ; contributors, William J. Murphy [and four others]
Intellectual property : valuation, exploitation, and infringement damages, 2015 cumulative supplement / / Russell L. Parr, Gordon V. Smith ; contributors, William J. Murphy [and four others]
Autore Parr Russell L.
Edizione [11th ed.]
Pubbl/distr/stampa Hoboken, New Jersey : , : Wiley, , 2015
Descrizione fisica 1 online resource (363 p.)
Disciplina 346.73048
Soggetto topico Intellectual property - United States
Intellectual property - Valuation - United States
Intellectual property infringement - United States
ISBN 1-118-92843-1
1-118-92844-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Become a Subscriber!""; ""Title Page""; ""Copyright""; ""About the Authors""; ""About the Contributors""; ""Preface""; ""Part 1: Valuation""; ""Chapter 1A: Intellectual Property Landscape (New)""; ""1A.1 80% of Corporate Value Is Intellectual Property and Intangible Assets""; ""1A.2 Over Seven Million Patents""; ""1A.3 Corporations Own the Most Patents""; ""1A.4 All Industries Are Patenting Inventions""; ""1A.5 Trademarks""; ""1A.6 Trademarks Are Supported with Huge Ad Spending""; ""1A.7 Copyrights""; ""1A.8 Trade Secrets""; ""1A.9 Business of Licensing""
""Chapter 1B: U.S. Congress Flirts with Disaster (New)""""1B.1 Patent Litigation Venue""; ""1B.2 Patent Infringement Damages""; ""1B.3 Injunctions for Only Competitors""; ""1B.4 Harming Our Only Economic Advantage""; ""Chapter 12A: Risk-Adjusted Cash Flows (New)""; ""12A.1 Required Rates of Return""; ""12A.2 Capital Asset Pricing Model""; ""12A.3 Build-up Method""; ""12A.4 Venture Capital Rates of Return""; ""12A.5 Probability of Success""; ""12A.6 Conclusion""; ""Chapter 12B: Dealing with Risk and Uncertainty in Intellectual Property Valuation and Exploitation (New)""
""12B.1 Risk versus Uncertainty""""12B.2 Decision Analysis and Decision Trees""; ""12B.3 Decision Tree Components and Conventions""; ""12B.4 Monte Carlo Techniques 26""; ""12B.5 Markov Chains""; ""12B.6 Obtaining Information from Indirect Observation: Shadow Pricing""; ""12B.7 Bayesian Analysis""; ""12B.8 Option Pricing Models""; ""12B.9 Limitations on Rationality in Decision Making: The Effects of Perception and Biases on Decision Making""; ""12B.10 Conclusion""; ""Chapter 14A: Rights of Privacy, Publicity, and Celebrity Persona (New)""; ""14A.1 Introduction""; ""14A.2 Legal Underpinnings""
""14A.3 Trademark Rights""""14A.4 Copyright""; ""14A.5 Legal Uncertainties and Solutions""; ""14A.6 A Photography Issue""; ""14A.7 Conclusion""; ""Chapter 14B: Intellectual Property and Intangible Asset Volatility (NEW)""; ""Part 2: Licensing""; ""Chapter 27A: Royalty Rates and License Fees for Technology (New)""; ""27A.1 Royalty Rates""; ""27A.2 Per Unit Royalties""; ""27A.3 Royalties Based on Profitability""; ""27A.4 License Fees""; ""27A.5 Medical Device Industry Royalty Rates""; ""27A.6 Medical Device Industry License Fee Distribution""; ""27A.7 Conclusion""
""Chapter 27B: License Fees and Royalty Rate Frequency for Technology (New)""""27B.1 Real Deal Royalty Rates""; ""27B.2 Per Unit Royalties""; ""27B.3 License Fees""; ""27B.4 Conclusion""; ""Chapter 27C: Royalty Rates and License Fees for Pharmaceuticals and Biotechnology (New)""; ""27C.1 The Parties-Licensing between Corporations Dominates""; ""27C.2 Royalty Rates""; ""27C.3 License Fees""; ""27C.4 Key Technologies""; ""27C.5 Developmental Stages of Technology""; ""27C.6 Conclusion""; ""Chapter 33A: The Magnitude and Meaning of Royalty Misreporting (New)""; ""33A.1 Introduction""
""33A.2 "Why?" versus "How?"""
Record Nr. UNINA-9910818110203321
Parr Russell L.  
Hoboken, New Jersey : , : Wiley, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Intellectual property / / by Roger E. Schechter
Intellectual property / / by Roger E. Schechter
Autore Schechter Roger E. <1953->
Edizione [Third edition.]
Pubbl/distr/stampa St. Paul, Minnesota : , : Thomson/West, , 2006
Descrizione fisica 1 online resource (455 pages)
Disciplina 346.73048
Soggetto topico Intellectual property - United States
ISBN 1-63459-153-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910149182803321
Schechter Roger E. <1953->  
St. Paul, Minnesota : , : Thomson/West, , 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Intellectual property : a very short introduction / / Siva Vaidhyanathan
Intellectual property : a very short introduction / / Siva Vaidhyanathan
Autore Vaidhyanathan Siva
Edizione [Second edition.]
Pubbl/distr/stampa New York, New York : , : Oxford University Press, , [2017]
Descrizione fisica 1 online resource (144 pages) : illustrations
Disciplina 346.73048
Collana Very short introductions
Soggetto topico Intellectual property (International law)
Copyright, International
LAW / Intellectual Property / Copyright
ISBN 0-19-991133-9
0-19-970680-8
9780195372779 (pbk.)
Classificazione LAW050010
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto How to read Starbucks, or why intellectual property matters more than you think -- Copyright, culture, and commerce -- Patents and their discontents -- Trademarks and the politics of branding -- Other rights: Domain names, publicity, trade secrets, data, and designs -- Conclusion: The politics of resistance.
Record Nr. UNINA-9910163940003321
Vaidhyanathan Siva  
New York, New York : , : Oxford University Press, , [2017]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui

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