Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Chinese Consumers : Exploring the World's Largest Demographic / / by Ashok Sethi
| Chinese Consumers : Exploring the World's Largest Demographic / / by Ashok Sethi |
| Autore | Sethi Ashok |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XIII, 230 p. 6 illus.) |
| Disciplina | 339.470951 |
| Soggetto topico |
Motivation research (Marketing)
Asia—Economic conditions Market research Consumer Behavior Asian Economics Market Research/Competitive Intelligence |
| ISBN | 981-10-8992-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits. |
| Record Nr. | UNINA-9910337812603321 |
Sethi Ashok
|
||
| Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Chinese Consumers and the Fashion Market / / edited by Yingjiao Xu, Ting Chi, Jin Su
| Chinese Consumers and the Fashion Market / / edited by Yingjiao Xu, Ting Chi, Jin Su |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (211 pages) |
| Disciplina | 339.470951 |
| Collana | Springer Series in Fashion Business |
| Soggetto topico |
Market research
Textile industry Globalization Markets Market Research/Competitive Intelligence Textile Engineering Emerging Markets/Globalization |
| ISBN | 981-10-8429-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand consciousness and fashion consumption -- Part 3. 2: social media engagement and fashion consumption Part 3.3: mobile shopping and fashion consciousness -- Part 4: Challenges and opportunities in the Chinese Fashion Market -- Part 4.1: Are Chinese loyal consumers? –exploration of Chinese multi-brand loyalty -- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese consumers stand? -- Part 4.3: Fashion Counterfeits: are consumers the only one to blame?. . |
| Record Nr. | UNINA-9910298192603321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The consumer revolution in urban China / edited by Deborah S. Davis
| The consumer revolution in urban China / edited by Deborah S. Davis |
| Pubbl/distr/stampa | Berkeley : University of California Press, 2000 |
| Descrizione fisica | XIII, 366 p. : ill., tav. ; 24 cm |
| Disciplina | 339.470951 |
| Collana | Studies on China |
| Soggetto non controllato | Consumatori - Cina |
| ISBN | 0-520-21640-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-990006905720403321 |
| Berkeley : University of California Press, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||