Autore |
Park Young Won
|
Edizione | [1st ed.] |
Pubbl/distr/stampa |
Singapore : , : Springer, , 2024
|
Descrizione fisica |
1 online resource (235 pages)
|
Disciplina |
338.766855
|
Altri autori (Persone) |
HongPaul
|
Soggetto topico |
Cosmetics industry
Internet marketing
|
ISBN |
981-9736-74-9
|
Formato |
Materiale a stampa |
Livello bibliografico |
Monografia |
Lingua di pubblicazione |
eng
|
Nota di contenuto |
Executive Summary -- Contents -- About the Authors -- 1 Timeless Elegance: Tracing the Dynamic Evolution of Cosmetics Through History -- 1 Beginnings of Beauty: Cosmetics in Ancient Civilizations -- 1.1 Ancient Egyptian Elegance -- 1.2 Mesopotamian Innovations -- 1.3 Ancient Chinese Cosmetic Traditions -- 1.4 Ancient Indian Cosmetic Traditions -- 1.5 Beauty in Ancient Greece and Rome -- 1.6 Ancient Korean Cosmetic Traditions -- 1.7 Ancient Japanese Cosmetic Traditions -- 2 From Alchemy to Acceptance: Cosmetics in the Middle Ages and Renaissance -- 2.1 Medieval Modesty and Makeup -- 2.2 Renaissance of Beauty -- 2.3 Scientific Advancements and Alchemy -- 3 Industrialization and Innovation: The Birth of Modern Cosmetics -- 3.1 Cosmetic Chemistry Breakthroughs -- 3.2 The Changing Role of Women and Societal Attitudes -- 3.3 Hollywood’s Influence on Beauty -- 3.4 Wartime Cosmetics -- 3.5 Adaptation to Wartime and Economic Fluctuations -- 4 The Cosmetics Industry Growth in the 20th Century -- 4.1 Beauty Brand Concept -- 4.2 Advertising for Products -- 4.3 Emergence of Beauty Brands -- 5 Conclusion -- References -- 2 Rising Titans: Unveiling the Enduring Foundations of Global Cosmetic Leaders -- 1 Foundations and Early Innovations
|
Record Nr. | UNINA-9910890171603321 |