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Capital war : how foreign companies fight their war in China / / Wang Kangmao
| Capital war : how foreign companies fight their war in China / / Wang Kangmao |
| Autore | Kangmao Wang |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 |
| Descrizione fisica | 1 online resource (243 p.) |
| Disciplina | 338.60480951 |
| Collana | Paths International Cases in Modern Chinese Business |
| Soggetto topico |
Competition - China
International business enterprises - China Business enterprises, Foreign - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-84464-124-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Preface; Table of Contents; Chapter I Caterpillar: Devil or Angel; A. Engineering machinery industry: engine of national economy; B. Caterpillar, a giant of the industry; C. Caterpillar pyramiding its investments in the Chinese market; D. Actively responding to transnational merger and acquisition; Chapter II Mittal: Warning of Capital War; A. Detailed analysis of Mittal genes; B. Mittal's capital war strategy; C. The siren of capital war should be made; D. Dealing with the capital torrent courageously and resolutely; Chapter III Alcatel's Battle in China
A. Alcatel: a tycoon of global telecomB. Leading the Chinese market; C. Reviewing China again; Chapter IV Danone: An Invader with Capital; A. Danone: the boss behind the scene; B. The expansion road of Danone; C. Danone's localization scheme of capital invasion; Chapter V French SEB: Enjoying a Feast of Capital; A. SEB: huge market of small appliance; B. Casting its covetous eyes on China; C. National enterprises: strictly defending enterprise sovereignty ; D. Introspection: reviewing foreign capital again; Chapter VI BMW: Fight for Control Power A. ""Precious"" horse leading the world automobile industryB. Consolidating step by step while expanding in China; C. BMW reaping benefits while the Chinese party losing the power of speak; Chapter VII UBS: Capital War in China; A. UBS: ""stimulus-response"" type of developmental history; B. The capital control warfare in China; C. Misfortunes never come singly; Chapter VIII L'Oreal: The Battle of Brand Acquisition in China; A. The way of business; B. Taking frequent actions in the Chinese market; C. The battle between L'Oreal and P&G D. Analysis of the acquisition strategy of L'Oreal in ChinaChapter IX Toyota: Cunning Strategy in China; A. Toyota China: from glory to degradation; B. The development strategy in China: ""triple-step jump""; C. Controlling the network; D. The piggybacking strategy: Toyota hasn't finished its layout yet; E. Controversy regarding Toyota; F. Having to mention: the ""recalling event"" of Toyota; Chapter X German Bayer: Monopoly Ambition under Varnish; A. Bayer's gene; B. Striving to start capital war and acquiring Gaitianli; C. Gaitianli: what to do with the ""trophy"" D. The threat theory of transnational pharmaceutical enterprisesChapter XI Johnson & Johnson: Capital Plunder in China; A. Johnson & Johnson; B. War for capital in China; C. Market monopoly war; D. Advertisement marketing war; E. Price war; F. Sounding alarm; Chapter XII Coca-Cola: Different Fate due to Different; A. Unique Coca-Cola; B. Comparison between the two major markets in India and China; C. The competition between Coca-Cola and Pepsi; D. Taking the step of ""sole proprietorship"" in China; E. What have Coca-Cola brought to China?; F. The melee of Cokes in China; References Copyright |
| Record Nr. | UNINA-9910464758703321 |
Kangmao Wang
|
||
| Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Capital war : how foreign companies fight their war in China / / Wang Kangmao
| Capital war : how foreign companies fight their war in China / / Wang Kangmao |
| Autore | Kangmao Wang |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 |
| Descrizione fisica | 1 online resource (243 p.) |
| Disciplina | 338.60480951 |
| Collana | Paths International Cases in Modern Chinese Business |
| Soggetto topico |
Competition - China
International business enterprises - China Business enterprises, Foreign - China |
| ISBN | 1-84464-124-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Preface; Table of Contents; Chapter I Caterpillar: Devil or Angel; A. Engineering machinery industry: engine of national economy; B. Caterpillar, a giant of the industry; C. Caterpillar pyramiding its investments in the Chinese market; D. Actively responding to transnational merger and acquisition; Chapter II Mittal: Warning of Capital War; A. Detailed analysis of Mittal genes; B. Mittal's capital war strategy; C. The siren of capital war should be made; D. Dealing with the capital torrent courageously and resolutely; Chapter III Alcatel's Battle in China
A. Alcatel: a tycoon of global telecomB. Leading the Chinese market; C. Reviewing China again; Chapter IV Danone: An Invader with Capital; A. Danone: the boss behind the scene; B. The expansion road of Danone; C. Danone's localization scheme of capital invasion; Chapter V French SEB: Enjoying a Feast of Capital; A. SEB: huge market of small appliance; B. Casting its covetous eyes on China; C. National enterprises: strictly defending enterprise sovereignty ; D. Introspection: reviewing foreign capital again; Chapter VI BMW: Fight for Control Power A. ""Precious"" horse leading the world automobile industryB. Consolidating step by step while expanding in China; C. BMW reaping benefits while the Chinese party losing the power of speak; Chapter VII UBS: Capital War in China; A. UBS: ""stimulus-response"" type of developmental history; B. The capital control warfare in China; C. Misfortunes never come singly; Chapter VIII L'Oreal: The Battle of Brand Acquisition in China; A. The way of business; B. Taking frequent actions in the Chinese market; C. The battle between L'Oreal and P&G D. Analysis of the acquisition strategy of L'Oreal in ChinaChapter IX Toyota: Cunning Strategy in China; A. Toyota China: from glory to degradation; B. The development strategy in China: ""triple-step jump""; C. Controlling the network; D. The piggybacking strategy: Toyota hasn't finished its layout yet; E. Controversy regarding Toyota; F. Having to mention: the ""recalling event"" of Toyota; Chapter X German Bayer: Monopoly Ambition under Varnish; A. Bayer's gene; B. Striving to start capital war and acquiring Gaitianli; C. Gaitianli: what to do with the ""trophy"" D. The threat theory of transnational pharmaceutical enterprisesChapter XI Johnson & Johnson: Capital Plunder in China; A. Johnson & Johnson; B. War for capital in China; C. Market monopoly war; D. Advertisement marketing war; E. Price war; F. Sounding alarm; Chapter XII Coca-Cola: Different Fate due to Different; A. Unique Coca-Cola; B. Comparison between the two major markets in India and China; C. The competition between Coca-Cola and Pepsi; D. Taking the step of ""sole proprietorship"" in China; E. What have Coca-Cola brought to China?; F. The melee of Cokes in China; References Copyright |
| Record Nr. | UNINA-9910786776103321 |
|
Kangmao Wang
|
||
| Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Capital war : how foreign companies fight their war in China / / Wang Kangmao
| Capital war : how foreign companies fight their war in China / / Wang Kangmao |
| Autore | Kangmao Wang |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 |
| Descrizione fisica | 1 online resource (243 p.) |
| Disciplina | 338.60480951 |
| Collana | Paths International Cases in Modern Chinese Business |
| Soggetto topico |
Competition - China
International business enterprises - China Business enterprises, Foreign - China |
| ISBN | 1-84464-124-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Preface; Table of Contents; Chapter I Caterpillar: Devil or Angel; A. Engineering machinery industry: engine of national economy; B. Caterpillar, a giant of the industry; C. Caterpillar pyramiding its investments in the Chinese market; D. Actively responding to transnational merger and acquisition; Chapter II Mittal: Warning of Capital War; A. Detailed analysis of Mittal genes; B. Mittal's capital war strategy; C. The siren of capital war should be made; D. Dealing with the capital torrent courageously and resolutely; Chapter III Alcatel's Battle in China
A. Alcatel: a tycoon of global telecomB. Leading the Chinese market; C. Reviewing China again; Chapter IV Danone: An Invader with Capital; A. Danone: the boss behind the scene; B. The expansion road of Danone; C. Danone's localization scheme of capital invasion; Chapter V French SEB: Enjoying a Feast of Capital; A. SEB: huge market of small appliance; B. Casting its covetous eyes on China; C. National enterprises: strictly defending enterprise sovereignty ; D. Introspection: reviewing foreign capital again; Chapter VI BMW: Fight for Control Power A. ""Precious"" horse leading the world automobile industryB. Consolidating step by step while expanding in China; C. BMW reaping benefits while the Chinese party losing the power of speak; Chapter VII UBS: Capital War in China; A. UBS: ""stimulus-response"" type of developmental history; B. The capital control warfare in China; C. Misfortunes never come singly; Chapter VIII L'Oreal: The Battle of Brand Acquisition in China; A. The way of business; B. Taking frequent actions in the Chinese market; C. The battle between L'Oreal and P&G D. Analysis of the acquisition strategy of L'Oreal in ChinaChapter IX Toyota: Cunning Strategy in China; A. Toyota China: from glory to degradation; B. The development strategy in China: ""triple-step jump""; C. Controlling the network; D. The piggybacking strategy: Toyota hasn't finished its layout yet; E. Controversy regarding Toyota; F. Having to mention: the ""recalling event"" of Toyota; Chapter X German Bayer: Monopoly Ambition under Varnish; A. Bayer's gene; B. Striving to start capital war and acquiring Gaitianli; C. Gaitianli: what to do with the ""trophy"" D. The threat theory of transnational pharmaceutical enterprisesChapter XI Johnson & Johnson: Capital Plunder in China; A. Johnson & Johnson; B. War for capital in China; C. Market monopoly war; D. Advertisement marketing war; E. Price war; F. Sounding alarm; Chapter XII Coca-Cola: Different Fate due to Different; A. Unique Coca-Cola; B. Comparison between the two major markets in India and China; C. The competition between Coca-Cola and Pepsi; D. Taking the step of ""sole proprietorship"" in China; E. What have Coca-Cola brought to China?; F. The melee of Cokes in China; References Copyright |
| Record Nr. | UNINA-9910817248703321 |
|
Kangmao Wang
|
||
| Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||