Cultural heritage and tourism in the developing world : a regional perspective / edited by Dallen J. Timothy and Gyan P. Nyaupane |
Pubbl/distr/stampa | London ; New York : Routledge, 2009 |
Descrizione fisica | XII, 260 p. : ill. ; 24 cm |
Disciplina | 338.4791091724 |
Collana | Contemporary geographies of leisure, tourism and mobility |
Soggetto non controllato | Turismo - Paesi in via di sviluppo |
ISBN | 978-0-415-77622-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-990009692400403321 |
London ; New York : Routledge, 2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations |
Autore | Mensah Ishmael |
Pubbl/distr/stampa | Cham : , : Springer International Publishing AG, , 2022 |
Descrizione fisica | 1 online resource (315 pages) |
Disciplina | 338.4791091724 |
Altri autori (Persone) |
BalasubramanianKandappan
JamaluddinMohd Raziff AlcorizaGina GaffarVanessa RasoolimaneshS. Mostafa |
Collana | Palgrave Studies of Marketing in Emerging Economies Ser. |
Soggetto genere / forma | Electronic books. |
ISBN |
9783030837112
9783030837105 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Intro -- Preface -- Acknowledgements -- Contents -- Notes on Contributors -- Abbreviations -- List of Figures -- List of Tables -- Part I: Destination Attributes and Features -- 1: Nature and Scope of Destination Marketing in Emerging Economies -- Introduction -- The Tourist Destination -- Destination Marketing -- Destination Marketing Mix -- Destination Marketing Organisations -- Features of Emerging Economies -- Tourism Prospects of Emerging Economies -- Challenges of Marketing Emerging Destinations -- Structure of the Book -- Conclusion -- References -- 2: Marketing Mix Strategies of Emerging Tourist Destinations: The Case of Indonesia -- Introduction -- Marketing Mix Elements for Emerging Tourist Destination -- Product -- Price -- Place -- Promotion -- People -- Process -- Physical Evidence -- Partnership -- Packaging -- Programming -- Conclusion -- References -- 3: Special Events and Destination Marketing Strategies in Emerging Economies in Asia -- Introduction -- Destination Marketing Strategies -- Destination Marketing Strategies: Tourism Malaysia -- Special Events -- Local Events -- Major Events -- Mega-Events -- Sporting Events as Special Events -- Sporting Event as a Catalyst for Special Events in Asia -- Sporting Events: A Case of the Republic of Korea -- Sporting Events: A Case of Malaysia -- Conclusion -- References -- 4: Competitiveness of Emerging Economies as Tourist Destinations -- Introduction -- Destination Competitiveness -- Indicators of Destination Competitiveness -- Models of Destination Competitiveness -- Comparative and Competitive Advantage of Emerging Destinations -- Competitiveness of Emerging Tourist Destinations -- Factors Influencing the Competitiveness of Emerging Destinations -- Creating Competitive Emerging Destinations: Critical Success Factors -- Conclusion -- References.
Part II: Travel Behaviour and ICT Applications in Destination Marketing -- 5: Travel to Emerging Tourist Destinations: Motivations and Decision-Making Processes -- Introduction -- Factors that Influence Travel to Emerging Destinations -- Travel Motivation -- Theories of Travel Motivation -- Motives for Travel to Emerging Destinations -- Travel Decision-Making -- Models of Travel Decision-Making -- Travel Motivation and Decision-Making Nexus -- Implications for the Marketing of Emerging Destinations -- Market Planning -- Promotion and Advertising -- Enhanced Destination Image -- Customised Service Delivery and Competitive Advantage -- Conclusion -- References -- 6: Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies -- Introduction -- Prospects of Tourism and Challenges of Service Quality in Emerging Economies -- Concepts -- Service Quality -- Destination Quality -- Perceived Value -- Tourist Satisfaction -- Destination Loyalty -- Approaches to Destination Loyalty -- Attitudinal -- Behavioural -- Composite -- Importance and Benefits of Loyalty -- Service Quality, Perceived Value, Tourist Satisfaction, and Destination Loyalty -- Drivers of Destination Loyalty in Emerging Economies -- Conclusions and Recommendations -- References -- 7: Destination Distribution Systems and Travel Disintermediation in Emerging Economies -- Introduction -- Nature of Travel Intermediation in Emerging Economies -- Current Trends in Travel Intermediation in Emerging Economies -- Role of Online Travel Intermediaries in the Marketing of Emerging Tourist Destinations -- Disintermediation in the Travel and Tourism Industry in Emerging Economies -- Challenges and the Future of Travel Intermediation in Emerging Economies -- Future of Travel Intermediation in Emerging Economies -- Conclusion -- References. 8: The Progress of ICT Applications in Destination Marketing in Emerging Economies -- Introduction -- Social Media Marketing (SMM) -- E-Tourism: An Overview -- The e-Tourism System -- The Transformation from E-Tourism to V-Tourism Using Virtual and Augmented Reality in the Tourism Sector -- Use of AR/VR in the Hospitality and Tourism Industry During Crisis -- Conclusion and Recommendations -- References -- Part III: Destination Marketing Process and Activities -- 9: New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines -- Introduction -- Understanding the Market Through Travel Motivations -- Market Segmentation -- Specialised Tourist Segments -- Market Targeting -- Market Positioning -- Role of Technology in Market Segmentation, Targeting, and Positioning -- Steps in Market Segmentation, Targeting, and Positioning -- The Maribojoc, Bohol, Philippines Experience -- Conclusion -- References -- 10: Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Return 2019 Campaign in Ghana -- Introduction -- Homecoming Events in Emerging Destinations -- History of Ghana's Engagement with the African Diaspora -- The Year of Return 2019 (YOR19) Campaign -- Impacts of the Year of Return Campaign -- Improvement in Diaspora Relations -- Increase in International Arrivals -- Increase in Tourism Receipts and Stimulation of Economic and Social Activities -- Increase in International Media Coverage and Awareness of the Country -- Critical Success Factors of the YOR19 -- Collaboration -- Celebrity Endorsement -- Effective Use of Funds -- Easing of Entry Restrictions -- Beyond the Return -- Conclusion -- References -- 11: Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines -- Introduction -- The Evolving Concept of Destination Brand. Frameworks and Approaches -- Success Factors -- Benefits of Destination Branding -- Limitations -- Studies on Destination Branding of the Philippines -- Destination Branding Slogans and Their Impact on the Philippine Tourist Arrivals -- Conclusion -- References -- 12: Opportunities and Challenges of Globalisation for ASEAN Destinations Through the One Belt One Road Initiative -- Introduction -- Impact of Globalisation on Destinations -- ASEAN Tourism in an Era of Globalisation -- One Belt One Road Initiative (China and ASEAN) -- BRI and the Future Tourism Outlook of Asia -- Conclusion -- References -- 13: Marketing Emerging Tourist Destinations During Crisis and Pandemics -- Introduction -- Forms of Crises -- Pandemics and Tourism -- Impacts of Crises and Pandemics on Tourism in Emerging Economies -- Crises and Destination Image -- Crisis Communication -- Crisis Management Strategies -- Conclusion -- References -- Index. |
Record Nr. | UNINA-9910510554103321 |
Mensah Ishmael | ||
Cham : , : Springer International Publishing AG, , 2022 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Marketing tourist destinations in emerging economies : towards competitive and sustainable emerging tourist destinations / / edited by Ishmael Mensah [and five others] |
Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
Descrizione fisica | 1 online resource (315 pages) |
Disciplina | 338.4791091724 |
Collana | Palgrave Studies of Marketing in Emerging Economies |
Soggetto topico |
Tourism - Developing countries
Tourism - Management |
ISBN | 3-030-83711-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Intro -- Preface -- Acknowledgements -- Contents -- Notes on Contributors -- Abbreviations -- List of Figures -- List of Tables -- Part I: Destination Attributes and Features -- 1: Nature and Scope of Destination Marketing in Emerging Economies -- Introduction -- The Tourist Destination -- Destination Marketing -- Destination Marketing Mix -- Destination Marketing Organisations -- Features of Emerging Economies -- Tourism Prospects of Emerging Economies -- Challenges of Marketing Emerging Destinations -- Structure of the Book -- Conclusion -- References -- 2: Marketing Mix Strategies of Emerging Tourist Destinations: The Case of Indonesia -- Introduction -- Marketing Mix Elements for Emerging Tourist Destination -- Product -- Price -- Place -- Promotion -- People -- Process -- Physical Evidence -- Partnership -- Packaging -- Programming -- Conclusion -- References -- 3: Special Events and Destination Marketing Strategies in Emerging Economies in Asia -- Introduction -- Destination Marketing Strategies -- Destination Marketing Strategies: Tourism Malaysia -- Special Events -- Local Events -- Major Events -- Mega-Events -- Sporting Events as Special Events -- Sporting Event as a Catalyst for Special Events in Asia -- Sporting Events: A Case of the Republic of Korea -- Sporting Events: A Case of Malaysia -- Conclusion -- References -- 4: Competitiveness of Emerging Economies as Tourist Destinations -- Introduction -- Destination Competitiveness -- Indicators of Destination Competitiveness -- Models of Destination Competitiveness -- Comparative and Competitive Advantage of Emerging Destinations -- Competitiveness of Emerging Tourist Destinations -- Factors Influencing the Competitiveness of Emerging Destinations -- Creating Competitive Emerging Destinations: Critical Success Factors -- Conclusion -- References.
Part II: Travel Behaviour and ICT Applications in Destination Marketing -- 5: Travel to Emerging Tourist Destinations: Motivations and Decision-Making Processes -- Introduction -- Factors that Influence Travel to Emerging Destinations -- Travel Motivation -- Theories of Travel Motivation -- Motives for Travel to Emerging Destinations -- Travel Decision-Making -- Models of Travel Decision-Making -- Travel Motivation and Decision-Making Nexus -- Implications for the Marketing of Emerging Destinations -- Market Planning -- Promotion and Advertising -- Enhanced Destination Image -- Customised Service Delivery and Competitive Advantage -- Conclusion -- References -- 6: Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies -- Introduction -- Prospects of Tourism and Challenges of Service Quality in Emerging Economies -- Concepts -- Service Quality -- Destination Quality -- Perceived Value -- Tourist Satisfaction -- Destination Loyalty -- Approaches to Destination Loyalty -- Attitudinal -- Behavioural -- Composite -- Importance and Benefits of Loyalty -- Service Quality, Perceived Value, Tourist Satisfaction, and Destination Loyalty -- Drivers of Destination Loyalty in Emerging Economies -- Conclusions and Recommendations -- References -- 7: Destination Distribution Systems and Travel Disintermediation in Emerging Economies -- Introduction -- Nature of Travel Intermediation in Emerging Economies -- Current Trends in Travel Intermediation in Emerging Economies -- Role of Online Travel Intermediaries in the Marketing of Emerging Tourist Destinations -- Disintermediation in the Travel and Tourism Industry in Emerging Economies -- Challenges and the Future of Travel Intermediation in Emerging Economies -- Future of Travel Intermediation in Emerging Economies -- Conclusion -- References. 8: The Progress of ICT Applications in Destination Marketing in Emerging Economies -- Introduction -- Social Media Marketing (SMM) -- E-Tourism: An Overview -- The e-Tourism System -- The Transformation from E-Tourism to V-Tourism Using Virtual and Augmented Reality in the Tourism Sector -- Use of AR/VR in the Hospitality and Tourism Industry During Crisis -- Conclusion and Recommendations -- References -- Part III: Destination Marketing Process and Activities -- 9: New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines -- Introduction -- Understanding the Market Through Travel Motivations -- Market Segmentation -- Specialised Tourist Segments -- Market Targeting -- Market Positioning -- Role of Technology in Market Segmentation, Targeting, and Positioning -- Steps in Market Segmentation, Targeting, and Positioning -- The Maribojoc, Bohol, Philippines Experience -- Conclusion -- References -- 10: Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Return 2019 Campaign in Ghana -- Introduction -- Homecoming Events in Emerging Destinations -- History of Ghana's Engagement with the African Diaspora -- The Year of Return 2019 (YOR19) Campaign -- Impacts of the Year of Return Campaign -- Improvement in Diaspora Relations -- Increase in International Arrivals -- Increase in Tourism Receipts and Stimulation of Economic and Social Activities -- Increase in International Media Coverage and Awareness of the Country -- Critical Success Factors of the YOR19 -- Collaboration -- Celebrity Endorsement -- Effective Use of Funds -- Easing of Entry Restrictions -- Beyond the Return -- Conclusion -- References -- 11: Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines -- Introduction -- The Evolving Concept of Destination Brand. Frameworks and Approaches -- Success Factors -- Benefits of Destination Branding -- Limitations -- Studies on Destination Branding of the Philippines -- Destination Branding Slogans and Their Impact on the Philippine Tourist Arrivals -- Conclusion -- References -- 12: Opportunities and Challenges of Globalisation for ASEAN Destinations Through the One Belt One Road Initiative -- Introduction -- Impact of Globalisation on Destinations -- ASEAN Tourism in an Era of Globalisation -- One Belt One Road Initiative (China and ASEAN) -- BRI and the Future Tourism Outlook of Asia -- Conclusion -- References -- 13: Marketing Emerging Tourist Destinations During Crisis and Pandemics -- Introduction -- Forms of Crises -- Pandemics and Tourism -- Impacts of Crises and Pandemics on Tourism in Emerging Economies -- Crises and Destination Image -- Crisis Communication -- Crisis Management Strategies -- Conclusion -- References -- Index. |
Record Nr. | UNINA-9910522968103321 |
Cham, Switzerland : , : Springer, , [2022] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Sun & sea tourism : fantasy and finance of the all-inclusive industry / / by Linda M. Ambroise, PhD, CPA |
Autore | Ambroise Linda M. |
Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 |
Descrizione fisica | 1 online resource (319 p.) |
Disciplina | 338.4791091724 |
Soggetto topico |
Tourism - Developing countries
Tourism - Taxation - Developing countries |
Soggetto genere / forma | Electronic books. |
ISBN | 1-4438-8229-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Altri titoli varianti | Sun and sea tourism |
Record Nr. | UNINA-9910461458703321 |
Ambroise Linda M. | ||
Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Sun & sea tourism : fantasy and finance of the all-inclusive industry / / by Linda M. Ambroise |
Autore | Ambroise Linda M. |
Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 |
Descrizione fisica | 1 online resource (319 p.) |
Disciplina | 338.4791091724 |
Soggetto topico |
Tourism - Developing countries
Tourism - Taxation - Developing countries |
ISBN | 1-4438-8229-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Altri titoli varianti | Sun and sea tourism |
Record Nr. | UNINA-9910797679903321 |
Ambroise Linda M. | ||
Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Sun & sea tourism : fantasy and finance of the all-inclusive industry / / by Linda M. Ambroise |
Autore | Ambroise Linda M. |
Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 |
Descrizione fisica | 1 online resource (319 p.) |
Disciplina | 338.4791091724 |
Soggetto topico |
Tourism - Developing countries
Tourism - Taxation - Developing countries |
ISBN | 1-4438-8229-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Altri titoli varianti | Sun and sea tourism |
Record Nr. | UNINA-9910809605503321 |
Ambroise Linda M. | ||
Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Tourism in Emerging Economies : The Way We Green, Sustainable, and Healthy / / by Wei-Ta Fang |
Autore | Fang Wei-Ta |
Edizione | [1st ed. 2020.] |
Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
Descrizione fisica | 1 online resource (xx, 377 pages) |
Disciplina | 338.4791091724 |
Soggetto topico |
Sustainable development
Environmental education Asian Economics Sustainable Development Environmental and Sustainability Education |
ISBN | 981-15-2463-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | An Orientation -- Religious Tourism -- Mass Tourism -- Cultural Tourism -- Rural Tourism -- Responsible Tourism -- Pro-Poor Tourism -- Ecotourism -- Sustainable Tourism -- MICE Industry -- Future Tourism -- Epilogue. |
Record Nr. | UNINA-9910373879703321 |
Fang Wei-Ta | ||
Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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