top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.
Food tourism : a practical marketing guide / / John Stanley and Linda Stanley
Food tourism : a practical marketing guide / / John Stanley and Linda Stanley
Autore Stanley John <1948->
Pubbl/distr/stampa Oxfordshire, England ; ; Boston, Massachusetts : , : CABI, , 2015
Descrizione fisica 1 online resource (259 p.)
Disciplina 338.47641
641.01/3
641.013
Soggetto topico Food tourism
Food tourism - Marketing
ISBN 1-78064-503-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Food Tourism: A Practical Marketing Guide; Copyright; Contents; About the Authors; Contributors; Foreword; Preface; I: Food Tourism and the Tourist; 1: Introduction; What is Food Tourism?; Consumer Awareness of Food Tourism; Key Drivers of Culinary Tourism - A Consumer Perspective; Increased awareness in improved nutrition; An increasingly urbanized society; Ageing population; Dining out has increased in popularity; Farms as a fun family destination; The Internet; Key Drivers for Food Tourism - A Farmer Perspective; A brief history of the farm retail era; Food miles; Food Tourism Development
Medical tourismRural tourism; Is it 'slow food' or 'food tourism'?; The key for producers is adding value; Adding value to food tourism; Food Tourism Challenges; Perception is Truth; Should a Business be in Food Tourism?; Should the Public be Allowed on Your Farm?; Developing a Culinary Tourism Strategy and Action Plan; References; Websites; 2: The Changing Tourist; Introduction; Understanding Today's Consumer; What is Local?; What are Food Tourists Doing?; Engage with Children - They Are Your Future; Make the business child-friendly; Is the business engaged with a local school as a partner?
Develop a Kids Growing MagazineAllergies; Getting To and Around a Region and its Culinary Facilities; Car visitors; Coach tours; Culinary walks; Touring by bicycle; References; Websites; II: Farm Produce and Agritourism; 3: On-Farm Marketing and Activities; Introduction; Farm Gate Sales/Roadside Stands; Pick Your Own/U Pick; Consumers have changed; Entry to the farm; What to grow for PYO; Get the structure right; Marketing online; Farm Shops or Farm Markets; Do your SWOT analysis; Developing a farm shop; Grow the Unusual
What is an heirloom fruit or vegetable and how does it fit into food tourism?The tourism opportunity; Rare Breeds; Rare breed associations; Fish Farms; The Farm as a Classroom; Cooking or Culinary Schools on the Farm; Long Table Dining on the Farm; Vineyards; Bakeries; Butchers; Farm Delis; Cheese; The Labour Challenge - it Could be WWOOFers; References; Websites; 4: Off-Farm Marketing and Retailing; Introduction; Pop Up Everywhere and Anywhere; Box Schemes; Consumer Cooperatives; Farmers' Markets/Farm Markets; King Cullen; Farmers' market objectives; Create the experience
Who shops at farmers' markets?Setting up a farm stall at the market; Team effort; What makes a successful farmers' market?; Market stall skills; The threat to farmers' markets; Night Markets; General Food Markets; Christmas Markets; The best Christmas markets in Germany; Community Gardens; Open Kitchen Gardens; Victorian Walled Gardens and Potagers; Urban Orchards/Community Orchards; Foraging; London's hunter-gatherers; New York's hunter-gatherers; Sydney's hunter-gatherers; Providores/Specialist Food Retailers; References; Websites; 5: Agri-Entertainment or Agri-Tourism; Introduction
Promotion by farmers in the USA
Record Nr. UNINA-9910627286203321
Stanley John <1948->  
Oxfordshire, England ; ; Boston, Massachusetts : , : CABI, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The Food Sector / compiled by Stephen Fallows
The Food Sector / compiled by Stephen Fallows
Autore Fallows, Stephen
Pubbl/distr/stampa London, : Routledge, 1990
Descrizione fisica 120 p. ; 24 cm
Disciplina 338.47641
Collana Spicers European Policy Research
Soggetto non controllato Industria alimentare - Paesi della Comunita economica europea
ISBN 0-415-03833-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-990003316120403321
Fallows, Stephen  
London, : Routledge, 1990
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui