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Digital Gaming and the Advertising Landscape / Teresa de la Hera
Digital Gaming and the Advertising Landscape / Teresa de la Hera
Autore Hera Teresa de la
Pubbl/distr/stampa Baltimore, Maryland : , : Project Muse, , 2020
Descrizione fisica 1 online resource (208 pages) : color illustrations
Disciplina 338.4/77948
Collana Games and play
Soggetto topico Video games - Economic aspects
Video games industry
Electronic games - Marketing
Soggetto genere / forma Electronic books.
Soggetto non controllato Advergames, persuasive games, advertising, entertaining persuasive communication
ISBN 90-485-3867-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index
Record Nr. UNISA-996312639503316
Hera Teresa de la  
Baltimore, Maryland : , : Project Muse, , 2020
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Digital Gaming and the Advertising Landscape / Teresa de la Hera
Digital Gaming and the Advertising Landscape / Teresa de la Hera
Autore Hera Teresa de la
Pubbl/distr/stampa Baltimore, Maryland : , : Project Muse, , 2020
Descrizione fisica 1 online resource (208 pages) : color illustrations
Disciplina 338.4/77948
Collana Games and play
Soggetto topico Video games - Economic aspects
Video games industry
Video games - Marketing
Soggetto non controllato Advergames, persuasive games, advertising, entertaining persuasive communication
ISBN 90-485-3867-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index
Record Nr. UNINA-9910348216203321
Hera Teresa de la  
Baltimore, Maryland : , : Project Muse, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital Play [[electronic resource] ] : The Interaction of Technology, Culture, and Marketing
Digital Play [[electronic resource] ] : The Interaction of Technology, Culture, and Marketing
Autore Kline Stephen
Pubbl/distr/stampa Montréal, : McGill-Queen's University Press, 2014
Descrizione fisica 1 online resource (378 p.)
Disciplina 338.4/77948
Altri autori (Persone) Dyer-WithefordNick
Soggetto topico Electronic books
Electronic games -- Social aspects
Electronic games industry
Video games - Social aspects
Video games - Economic aspects
Industries
Recreation & Sports
Business & Economics
Social Sciences
Soggetto genere / forma Electronic books.
ISBN 1-282-86116-6
9786612861161
0-7735-7106-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 250; Pages:251 to 275; Pages:276 to 300; Pages:301 to 325; Pages:326 to 350; Pages:351 to 375; Pages:376 to 378
Record Nr. UNINA-9910450147503321
Kline Stephen  
Montréal, : McGill-Queen's University Press, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital Play [[electronic resource] ] : The Interaction of Technology, Culture, and Marketing
Digital Play [[electronic resource] ] : The Interaction of Technology, Culture, and Marketing
Autore Kline Stephen
Pubbl/distr/stampa Montréal, : McGill-Queen's University Press, 2014
Descrizione fisica 1 online resource (378 p.)
Disciplina 338.4/77948
Altri autori (Persone) Dyer-WithefordNick
Soggetto topico Electronic books
Electronic games -- Social aspects
Electronic games industry
Video games - Social aspects
Video games - Economic aspects
Industries
Recreation & Sports
Business & Economics
Social Sciences
ISBN 1-282-86116-6
9786612861161
0-7735-7106-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 250; Pages:251 to 275; Pages:276 to 300; Pages:301 to 325; Pages:326 to 350; Pages:351 to 375; Pages:376 to 378
Record Nr. UNINA-9910783403303321
Kline Stephen  
Montréal, : McGill-Queen's University Press, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital Play [[electronic resource] ] : The Interaction of Technology, Culture, and Marketing
Digital Play [[electronic resource] ] : The Interaction of Technology, Culture, and Marketing
Autore Kline Stephen
Pubbl/distr/stampa Montréal, : McGill-Queen's University Press, 2014
Descrizione fisica 1 online resource (378 p.)
Disciplina 338.4/77948
Altri autori (Persone) Dyer-WithefordNick
Soggetto topico Electronic books
Electronic games -- Social aspects
Electronic games industry
Video games - Social aspects
Video games - Economic aspects
Industries
Recreation & Sports
Business & Economics
Social Sciences
ISBN 1-282-86116-6
9786612861161
0-7735-7106-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 250; Pages:251 to 275; Pages:276 to 300; Pages:301 to 325; Pages:326 to 350; Pages:351 to 375; Pages:376 to 378
Record Nr. UNINA-9910814828303321
Kline Stephen  
Montréal, : McGill-Queen's University Press, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Game production studies / / ed. by Jan Svelch, Olli Sotamaa
Game production studies / / ed. by Jan Svelch, Olli Sotamaa
Autore Sotamaa Olli
Edizione [1st ed.]
Pubbl/distr/stampa Amsterdam University Press, 2021
Descrizione fisica 1 online resource (356 p.)
Disciplina 338.4/77948
Collana Games and Play
Soggetto topico Video games industry
Video games - Design
Soggetto non controllato video games, production studies, game industry
ISBN 90-485-5173-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Table of Contents -- Introduction: Why Game Production Matters? -- Contributors -- Labour -- 1. Hobbyist Game Making Between Self-Exploitation and Self- Emancipation -- 2. Self-Making and Game Making in the Future of Work -- 3. Should I Stay or Should I Go? The Circulations and Biographies of French Game Workers in a 'Global Games' Era -- 4. Intermediating the Everyday : Indie Game Development and the Labour of Co-Working Spaces -- Development -- 5. Game Developers Playing Games : Instrumental Play, Game Talk, and Preserving the Joy of Play -- 6. Game Development Live on Twitch : Observations of Practice and Educational Synergies -- 7. Unity Production: Capturing the Everyday Game Maker Market -- 8. More Than One Flop from Bankruptcy : Rethinking Sustainable Independent Game Development -- Publishing & Monetization -- 9. How to Study Game Publishers: Activision Blizzard's Corporate History -- 10. Who Creates Microtransactions : The Production Context of Video Game Monetization -- 11. Regulating In-Game Monetization : Implications of Regulation on Games Production -- Regional Perspectives -- 12. Promises of the Periphery : Producing Games in the Communist and Transformation-Era Czechoslovakia -- 13. Construction and Negotiation of Entrepreneurial Subjectivities in the Polish Video Game Industry -- 14. The Development of Greater China's Games Industry : From Copying to Imitation to Innovation -- Before and After: Towards Inclusive Production Studies, Theories, and Methods -- Complete Bibliography -- Index
Record Nr. UNISA-996418943803316
Sotamaa Olli  
Amsterdam University Press, 2021
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Game production studies / / edited by Jan Svelch and Olli Sotamaa
Game production studies / / edited by Jan Svelch and Olli Sotamaa
Autore Sotamaa Olli
Pubbl/distr/stampa Amsterdam : , : Amsterdam University Press, , 2021
Descrizione fisica 1 online resource (356 p.)
Disciplina 338.4/77948
Altri autori (Persone) SotamaaOlli
SvelchJan
Collana Games and Play
Soggetto topico Video games industry
Video games - Design
Soggetto non controllato video games, production studies, game industry
ISBN 90-485-5173-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910444453903321
Sotamaa Olli  
Amsterdam : , : Amsterdam University Press, , 2021
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Hollywood gamers [[electronic resource] ] : digital convergence in the film and video game industries / / Robert Alan Brookey
Hollywood gamers [[electronic resource] ] : digital convergence in the film and video game industries / / Robert Alan Brookey
Autore Brookey Robert Alan <1959->
Pubbl/distr/stampa Bloomington, : Indiana University Press, 2010
Descrizione fisica 1 online resource (188 p.)
Disciplina 338.4/77948
Soggetto topico Motion pictures and video games
Motion picture industry - Technological innovations
Video games industry - Technological innovations
Convergence (Telecommunication)
Soggetto genere / forma Electronic books.
ISBN 1-282-81840-6
9786612818400
0-253-00467-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Playing together -- Playing the games, being the heroes -- Coppola sleeps with the fishes -- Marvel goes to the movies -- Disney saves the world(s) -- What shall we play next?
Record Nr. UNINA-9910459179803321
Brookey Robert Alan <1959->  
Bloomington, : Indiana University Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Hollywood gamers [[electronic resource] ] : digital convergence in the film and video game industries / / Robert Alan Brookey
Hollywood gamers [[electronic resource] ] : digital convergence in the film and video game industries / / Robert Alan Brookey
Autore Brookey Robert Alan <1959->
Pubbl/distr/stampa Bloomington, : Indiana University Press, 2010
Descrizione fisica 1 online resource (188 p.)
Disciplina 338.4/77948
Soggetto topico Motion pictures and video games
Motion picture industry - Technological innovations
Video games industry - Technological innovations
Convergence (Telecommunication)
ISBN 1-282-81840-6
9786612818400
0-253-00467-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Playing together -- Playing the games, being the heroes -- Coppola sleeps with the fishes -- Marvel goes to the movies -- Disney saves the world(s) -- What shall we play next?
Record Nr. UNINA-9910785399903321
Brookey Robert Alan <1959->  
Bloomington, : Indiana University Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Hollywood gamers [[electronic resource] ] : digital convergence in the film and video game industries / / Robert Alan Brookey
Hollywood gamers [[electronic resource] ] : digital convergence in the film and video game industries / / Robert Alan Brookey
Autore Brookey Robert Alan <1959->
Pubbl/distr/stampa Bloomington, : Indiana University Press, 2010
Descrizione fisica 1 online resource (188 p.)
Disciplina 338.4/77948
Soggetto topico Motion pictures and video games
Motion picture industry - Technological innovations
Video games industry - Technological innovations
Convergence (Telecommunication)
ISBN 1-282-81840-6
9786612818400
0-253-00467-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Playing together -- Playing the games, being the heroes -- Coppola sleeps with the fishes -- Marvel goes to the movies -- Disney saves the world(s) -- What shall we play next?
Record Nr. UNINA-9910818961703321
Brookey Robert Alan <1959->  
Bloomington, : Indiana University Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui