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Digital Gaming and the Advertising Landscape / Teresa de la Hera
| Digital Gaming and the Advertising Landscape / Teresa de la Hera |
| Autore | Hera Teresa de la |
| Pubbl/distr/stampa | Baltimore, Maryland : , : Project Muse, , 2020 |
| Descrizione fisica | 1 online resource (208 pages) : color illustrations |
| Disciplina | 338.4/77948 |
| Collana | Games and play |
| Soggetto topico |
Video games - Economic aspects
Video games industry Electronic games - Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato | Advergames, persuasive games, advertising, entertaining persuasive communication |
| ISBN | 90-485-3867-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index |
| Record Nr. | UNISA-996312639503316 |
Hera Teresa de la
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| Baltimore, Maryland : , : Project Muse, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Digital Gaming and the Advertising Landscape / Teresa de la Hera
| Digital Gaming and the Advertising Landscape / Teresa de la Hera |
| Autore | Hera Teresa de la <1981-> |
| Pubbl/distr/stampa | Baltimore, Maryland : , : Project Muse, , 2020 |
| Descrizione fisica | 1 online resource (208 pages) : color illustrations |
| Disciplina | 338.4/77948 |
| Collana | Games and play |
| Soggetto topico |
Video games - Economic aspects
Video games industry Video games - Marketing |
| ISBN |
1-003-69393-8
90-485-3867-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index |
| Record Nr. | UNINA-9910348216203321 |
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Hera Teresa de la <1981->
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| Baltimore, Maryland : , : Project Muse, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Play [[electronic resource] ] : The Interaction of Technology, Culture, and Marketing
| Digital Play [[electronic resource] ] : The Interaction of Technology, Culture, and Marketing |
| Autore | Kline Stephen |
| Pubbl/distr/stampa | Montréal, : McGill-Queen's University Press, 2014 |
| Descrizione fisica | 1 online resource (378 p.) |
| Disciplina | 338.4/77948 |
| Altri autori (Persone) | Dyer-WithefordNick |
| Soggetto topico |
Electronic books
Electronic games -- Social aspects Electronic games industry Video games - Social aspects Video games - Economic aspects Industries Recreation & Sports Business & Economics Social Sciences |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-86116-6
9786612861161 0-7735-7106-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 250; Pages:251 to 275; Pages:276 to 300; Pages:301 to 325; Pages:326 to 350; Pages:351 to 375; Pages:376 to 378 |
| Record Nr. | UNINA-9910450147503321 |
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Kline Stephen
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| Montréal, : McGill-Queen's University Press, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Play [[electronic resource] ] : The Interaction of Technology, Culture, and Marketing
| Digital Play [[electronic resource] ] : The Interaction of Technology, Culture, and Marketing |
| Autore | Kline Stephen |
| Pubbl/distr/stampa | Montréal, : McGill-Queen's University Press, 2014 |
| Descrizione fisica | 1 online resource (378 p.) |
| Disciplina | 338.4/77948 |
| Altri autori (Persone) | Dyer-WithefordNick |
| Soggetto topico |
Electronic books
Electronic games -- Social aspects Electronic games industry Video games - Social aspects Video games - Economic aspects Industries Recreation & Sports Business & Economics Social Sciences |
| ISBN |
1-282-86116-6
9786612861161 0-7735-7106-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 250; Pages:251 to 275; Pages:276 to 300; Pages:301 to 325; Pages:326 to 350; Pages:351 to 375; Pages:376 to 378 |
| Record Nr. | UNINA-9910783403303321 |
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Kline Stephen
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| Montréal, : McGill-Queen's University Press, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Game production studies / / ed. by Jan Svelch, Olli Sotamaa
| Game production studies / / ed. by Jan Svelch, Olli Sotamaa |
| Autore | Sotamaa Olli |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Amsterdam University Press, 2021 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 338.4/77948 |
| Collana | Games and Play |
| Soggetto topico |
Video games industry
Video games - Design |
| Soggetto non controllato | video games, production studies, game industry |
| ISBN | 90-485-5173-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of Contents -- Introduction: Why Game Production Matters? -- Contributors -- Labour -- 1. Hobbyist Game Making Between Self-Exploitation and Self- Emancipation -- 2. Self-Making and Game Making in the Future of Work -- 3. Should I Stay or Should I Go? The Circulations and Biographies of French Game Workers in a 'Global Games' Era -- 4. Intermediating the Everyday : Indie Game Development and the Labour of Co-Working Spaces -- Development -- 5. Game Developers Playing Games : Instrumental Play, Game Talk, and Preserving the Joy of Play -- 6. Game Development Live on Twitch : Observations of Practice and Educational Synergies -- 7. Unity Production: Capturing the Everyday Game Maker Market -- 8. More Than One Flop from Bankruptcy : Rethinking Sustainable Independent Game Development -- Publishing & Monetization -- 9. How to Study Game Publishers: Activision Blizzard's Corporate History -- 10. Who Creates Microtransactions : The Production Context of Video Game Monetization -- 11. Regulating In-Game Monetization : Implications of Regulation on Games Production -- Regional Perspectives -- 12. Promises of the Periphery : Producing Games in the Communist and Transformation-Era Czechoslovakia -- 13. Construction and Negotiation of Entrepreneurial Subjectivities in the Polish Video Game Industry -- 14. The Development of Greater China's Games Industry : From Copying to Imitation to Innovation -- Before and After: Towards Inclusive Production Studies, Theories, and Methods -- Complete Bibliography -- Index |
| Record Nr. | UNISA-996418943803316 |
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Sotamaa Olli
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| Amsterdam University Press, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Game production studies / / edited by Jan Svelch and Olli Sotamaa
| Game production studies / / edited by Jan Svelch and Olli Sotamaa |
| Autore | Sotamaa Olli |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Amsterdam University Press, 2021 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 338.4/77948 |
| Altri autori (Persone) |
SotamaaOlli
SvelchJan |
| Collana | Games and Play |
| Soggetto topico |
Video games industry
Video games - Design |
| ISBN |
1-04-077602-7
1-003-69630-9 90-485-5173-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of Contents -- Introduction: Why Game Production Matters? -- Contributors -- Labour -- 1. Hobbyist Game Making Between Self-Exploitation and Self- Emancipation -- 2. Self-Making and Game Making in the Future of Work -- 3. Should I Stay or Should I Go? The Circulations and Biographies of French Game Workers in a 'Global Games' Era -- 4. Intermediating the Everyday : Indie Game Development and the Labour of Co-Working Spaces -- Development -- 5. Game Developers Playing Games : Instrumental Play, Game Talk, and Preserving the Joy of Play -- 6. Game Development Live on Twitch : Observations of Practice and Educational Synergies -- 7. Unity Production: Capturing the Everyday Game Maker Market -- 8. More Than One Flop from Bankruptcy : Rethinking Sustainable Independent Game Development -- Publishing & Monetization -- 9. How to Study Game Publishers: Activision Blizzard's Corporate History -- 10. Who Creates Microtransactions : The Production Context of Video Game Monetization -- 11. Regulating In-Game Monetization : Implications of Regulation on Games Production -- Regional Perspectives -- 12. Promises of the Periphery : Producing Games in the Communist and Transformation-Era Czechoslovakia -- 13. Construction and Negotiation of Entrepreneurial Subjectivities in the Polish Video Game Industry -- 14. The Development of Greater China's Games Industry : From Copying to Imitation to Innovation -- Before and After: Towards Inclusive Production Studies, Theories, and Methods -- Complete Bibliography -- Index |
| Record Nr. | UNINA-9910444453903321 |
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Sotamaa Olli
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| Amsterdam University Press, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Hollywood gamers [[electronic resource] ] : digital convergence in the film and video game industries / / Robert Alan Brookey
| Hollywood gamers [[electronic resource] ] : digital convergence in the film and video game industries / / Robert Alan Brookey |
| Autore | Brookey Robert Alan <1959-> |
| Pubbl/distr/stampa | Bloomington, : Indiana University Press, 2010 |
| Descrizione fisica | 1 online resource (188 p.) |
| Disciplina | 338.4/77948 |
| Soggetto topico |
Motion pictures and video games
Motion picture industry - Technological innovations Video games industry - Technological innovations Convergence (Telecommunication) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-81840-6
9786612818400 0-253-00467-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Playing together -- Playing the games, being the heroes -- Coppola sleeps with the fishes -- Marvel goes to the movies -- Disney saves the world(s) -- What shall we play next? |
| Record Nr. | UNINA-9910459179803321 |
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Brookey Robert Alan <1959->
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| Bloomington, : Indiana University Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Hollywood gamers [[electronic resource] ] : digital convergence in the film and video game industries / / Robert Alan Brookey
| Hollywood gamers [[electronic resource] ] : digital convergence in the film and video game industries / / Robert Alan Brookey |
| Autore | Brookey Robert Alan <1959-> |
| Pubbl/distr/stampa | Bloomington, : Indiana University Press, 2010 |
| Descrizione fisica | 1 online resource (188 p.) |
| Disciplina | 338.4/77948 |
| Soggetto topico |
Motion pictures and video games
Motion picture industry - Technological innovations Video games industry - Technological innovations Convergence (Telecommunication) |
| ISBN |
1-282-81840-6
9786612818400 0-253-00467-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Playing together -- Playing the games, being the heroes -- Coppola sleeps with the fishes -- Marvel goes to the movies -- Disney saves the world(s) -- What shall we play next? |
| Record Nr. | UNINA-9910785399903321 |
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Brookey Robert Alan <1959->
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||
| Bloomington, : Indiana University Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi
| Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi |
| Autore | Jong H. Wi |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : Imperial College Press |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 338.4/77948 |
| Collana | Series on technology management |
| Soggetto topico |
Electronic games industry
Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-44133-7
9786612441332 1-84816-357-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users. |
| Record Nr. | UNINA-9910456496703321 |
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Jong H. Wi
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| London, : Imperial College Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi
| Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi |
| Autore | Jong H. Wi |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : Imperial College Press |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 338.4/77948 |
| Collana | Series on technology management |
| Soggetto topico |
Video games industry
Technological innovations |
| ISBN |
1-282-44133-7
9786612441332 1-84816-357-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users. |
| Record Nr. | UNINA-9910781098503321 |
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Jong H. Wi
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||
| London, : Imperial College Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
