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The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.]
| The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press, 2008 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 338.4/76632 |
| Altri autori (Persone) | JensterPer V |
| Soggetto topico |
Wine industry
Wine - Marketing Wine and wine making Viticulture |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-9954-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""THE BUSINESS OF WINE""; ""Table of Contents""; ""Preface""; ""Chapter 1 MARKET OVERVIEW""; ""Specific Types of Wine""; ""Changes""; ""Vineyard to Shelf""; ""Chapter 2 VINEYARDS OF THE WORLD""; ""Europe""; ""Vine-Growing Areas of the EU""; ""The Three Major EU Producers: Spain, Italy and France""; ""Elsewhere in Europe""; ""The Vineyards of Africa""; ""China's Planting Material""; ""The Americas""; ""Chapter 3 CONSUMER BEHAVIOR""; ""France: A Major Producer-Consumer of Wine""; ""Regular and Occasional Wine-Drinkers""; ""Class, Gender, Income Bracket, and Occupation""; ""Public Opinion""
""Wine as a Beverage versus Wine for Pleasure""""The UK One of the most highly Targeted Markets""; ""Taxation""; ""Chapter 4 PRODUCT CATEGORIES""; ""Still wine""; ""France""; ""Italy""; ""Market Shares""; ""Grape-Must""; ""Chapter 5 PRODUCTION""; ""Overview of the Process of Making Wine""; ""Fermentation""; ""Sediments""; ""The Equipment of the Modern Winery""; ""Chapter 6 HISTORY AND DEVELOPMENT OF THE DISTRIBUTION SYSTEM""; ""Evolution of Distribution""; ""Italy""; ""Germany""; ""Summary""; ""Chapter 7 THE MARKETING OF WINE""; ""The Essence of Wine Marketing"" ""Consumer Risk Reduction Strategies and How Marketers can Exploit the Perceptions""""Global Trends in Marketing""; ""Marketing Trends in Major Wine Markets""; ""The Upsurge of Discounters""; ""Packaging""; ""Branding and Supply Chain Management in France""; ""Branding in Western Europe and the United States""; ""Reassurance and Guarantees""; ""The Internationals""; ""Private Label Marketing based on the UK Model""; ""Direct Marketing""; ""E-Business""; ""Chapter 8 COMPANIES AND HOW THEY COMPETE""; ""The Development of Strategies: Active and Reactive""; ""Super-Premium and Premium Wines"" ""Understanding Size-Related Strategies""""Wine of Luxury Image""; ""Strategy Built on a Multi-Beverage Portfolio""; ""Traditional Family-Owned Wine Businesses""; ""Innovation in Wine Marketing & Branding""; ""Avant-Garde Californian Winemaker""; ""New Player from Emerging Markets""; ""Summary""; ""Chapter 9 LEGISLATION AND POLITICAL ISSUES""; ""Chronology of the Fundamental Rules of the Legislation""; ""Recent Restructuring, 2000-2004""; ""Chapter 10 THE FUTURE OUTLOOK""; ""The Culture of Wine""; ""Consumption and Trends in Europe""; ""Wines Market Share""; ""Conclusions"" |
| Record Nr. | UNINA-9910460391903321 |
| [Copenhagen], : Copenhagen Business School Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.]
| The business of wine [[electronic resource] ] : a global perspective / / Per V. Jenster ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press, 2008 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 338.4/76632 |
| Altri autori (Persone) | JensterPer V |
| Soggetto topico |
Wine industry
Wine - Marketing Wine and wine making Viticulture |
| ISBN | 87-630-9954-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""THE BUSINESS OF WINE""; ""Table of Contents""; ""Preface""; ""Chapter 1 MARKET OVERVIEW""; ""Specific Types of Wine""; ""Changes""; ""Vineyard to Shelf""; ""Chapter 2 VINEYARDS OF THE WORLD""; ""Europe""; ""Vine-Growing Areas of the EU""; ""The Three Major EU Producers: Spain, Italy and France""; ""Elsewhere in Europe""; ""The Vineyards of Africa""; ""China's Planting Material""; ""The Americas""; ""Chapter 3 CONSUMER BEHAVIOR""; ""France: A Major Producer-Consumer of Wine""; ""Regular and Occasional Wine-Drinkers""; ""Class, Gender, Income Bracket, and Occupation""; ""Public Opinion""
""Wine as a Beverage versus Wine for Pleasure""""The UK One of the most highly Targeted Markets""; ""Taxation""; ""Chapter 4 PRODUCT CATEGORIES""; ""Still wine""; ""France""; ""Italy""; ""Market Shares""; ""Grape-Must""; ""Chapter 5 PRODUCTION""; ""Overview of the Process of Making Wine""; ""Fermentation""; ""Sediments""; ""The Equipment of the Modern Winery""; ""Chapter 6 HISTORY AND DEVELOPMENT OF THE DISTRIBUTION SYSTEM""; ""Evolution of Distribution""; ""Italy""; ""Germany""; ""Summary""; ""Chapter 7 THE MARKETING OF WINE""; ""The Essence of Wine Marketing"" ""Consumer Risk Reduction Strategies and How Marketers can Exploit the Perceptions""""Global Trends in Marketing""; ""Marketing Trends in Major Wine Markets""; ""The Upsurge of Discounters""; ""Packaging""; ""Branding and Supply Chain Management in France""; ""Branding in Western Europe and the United States""; ""Reassurance and Guarantees""; ""The Internationals""; ""Private Label Marketing based on the UK Model""; ""Direct Marketing""; ""E-Business""; ""Chapter 8 COMPANIES AND HOW THEY COMPETE""; ""The Development of Strategies: Active and Reactive""; ""Super-Premium and Premium Wines"" ""Understanding Size-Related Strategies""""Wine of Luxury Image""; ""Strategy Built on a Multi-Beverage Portfolio""; ""Traditional Family-Owned Wine Businesses""; ""Innovation in Wine Marketing & Branding""; ""Avant-Garde Californian Winemaker""; ""New Player from Emerging Markets""; ""Summary""; ""Chapter 9 LEGISLATION AND POLITICAL ISSUES""; ""Chronology of the Fundamental Rules of the Legislation""; ""Recent Restructuring, 2000-2004""; ""Chapter 10 THE FUTURE OUTLOOK""; ""The Culture of Wine""; ""Consumption and Trends in Europe""; ""Wines Market Share""; ""Conclusions"" |
| Record Nr. | UNINA-9910785408903321 |
| [Copenhagen], : Copenhagen Business School Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of wine : a global perspective / / Per V. Jenster ... [et al.]
| The business of wine : a global perspective / / Per V. Jenster ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Copenhagen], : Copenhagen Business School Press, 2008 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 338.4/76632 |
| Altri autori (Persone) | JensterPer V |
| Soggetto topico |
Wine industry
Wine - Marketing Wine and wine making Viticulture |
| ISBN | 87-630-9954-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""THE BUSINESS OF WINE""; ""Table of Contents""; ""Preface""; ""Chapter 1 MARKET OVERVIEW""; ""Specific Types of Wine""; ""Changes""; ""Vineyard to Shelf""; ""Chapter 2 VINEYARDS OF THE WORLD""; ""Europe""; ""Vine-Growing Areas of the EU""; ""The Three Major EU Producers: Spain, Italy and France""; ""Elsewhere in Europe""; ""The Vineyards of Africa""; ""China's Planting Material""; ""The Americas""; ""Chapter 3 CONSUMER BEHAVIOR""; ""France: A Major Producer-Consumer of Wine""; ""Regular and Occasional Wine-Drinkers""; ""Class, Gender, Income Bracket, and Occupation""; ""Public Opinion""
""Wine as a Beverage versus Wine for Pleasure""""The UK One of the most highly Targeted Markets""; ""Taxation""; ""Chapter 4 PRODUCT CATEGORIES""; ""Still wine""; ""France""; ""Italy""; ""Market Shares""; ""Grape-Must""; ""Chapter 5 PRODUCTION""; ""Overview of the Process of Making Wine""; ""Fermentation""; ""Sediments""; ""The Equipment of the Modern Winery""; ""Chapter 6 HISTORY AND DEVELOPMENT OF THE DISTRIBUTION SYSTEM""; ""Evolution of Distribution""; ""Italy""; ""Germany""; ""Summary""; ""Chapter 7 THE MARKETING OF WINE""; ""The Essence of Wine Marketing"" ""Consumer Risk Reduction Strategies and How Marketers can Exploit the Perceptions""""Global Trends in Marketing""; ""Marketing Trends in Major Wine Markets""; ""The Upsurge of Discounters""; ""Packaging""; ""Branding and Supply Chain Management in France""; ""Branding in Western Europe and the United States""; ""Reassurance and Guarantees""; ""The Internationals""; ""Private Label Marketing based on the UK Model""; ""Direct Marketing""; ""E-Business""; ""Chapter 8 COMPANIES AND HOW THEY COMPETE""; ""The Development of Strategies: Active and Reactive""; ""Super-Premium and Premium Wines"" ""Understanding Size-Related Strategies""""Wine of Luxury Image""; ""Strategy Built on a Multi-Beverage Portfolio""; ""Traditional Family-Owned Wine Businesses""; ""Innovation in Wine Marketing & Branding""; ""Avant-Garde Californian Winemaker""; ""New Player from Emerging Markets""; ""Summary""; ""Chapter 9 LEGISLATION AND POLITICAL ISSUES""; ""Chronology of the Fundamental Rules of the Legislation""; ""Recent Restructuring, 2000-2004""; ""Chapter 10 THE FUTURE OUTLOOK""; ""The Culture of Wine""; ""Consumption and Trends in Europe""; ""Wines Market Share""; ""Conclusions"" |
| Record Nr. | UNINA-9910956856803321 |
| [Copenhagen], : Copenhagen Business School Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Toward a sustainable wine industry : green enology in practice / / edited by Luann Preston-Wilsey
| Toward a sustainable wine industry : green enology in practice / / edited by Luann Preston-Wilsey |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Ontario, Canada : , : Apple Academic Press, , [2015] |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 338.4/76632 |
| Soggetto topico |
Wine and wine making - Environmental aspects
Wine industry Green technology |
| ISBN |
1-77463-546-1
0-429-15418-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; About The Editor; Contents; Acknowledgment Andhow To Cite; List Of Contributors; Introduction; Part 1 Winery Assessments; Chapter 1 A Methodological Proposal For Corporate Carbon Footprint And Its Application To A Wine-producing Company In Galicia, Spain; Chapter 2 Environmental Impacts Of Consumption Of Australian Red Wine In The Uk; Part 2 Factors That Impact The Quest For Sustainable Enology; Chapter 3 Multistarter From Organic Viticulture For Red Wine Montepulciano D'abruzzo Production
Chapter 4 Winery Wastewater Treatment: Evaluation Of The Airmicro-bubble Bioreactor PerformanceChapter 5 The Importance Of Considering Product Loss Rates In Lifecycle Assessment: The Example Of Closure Systems For Bottled Wine; Chapter 6 Influence Of Winemaking Practices On Thecharacteristics Of Winery Wastewater And Water Usage Of Wineries; Chapter 7 Eco-premium Or Eco-penalty? Eco-labels And Quality In Theorganic Wine Market; Chapter 8 Determinants Of Willingness To-pay For Sustainable Wine: Evidence From Experimental Auctions Chapter 9 Sustainable Certification For Future Generations: The Case Of Family BusinessChapter 10 An Integrated Sustainable Business And Development System: Thoughts And Opinions; Appendix: Usda Guidelines For Labeling Wine With Organic References; Author Notes; Back Cover |
| Altri titoli varianti | Green enology in practice |
| Record Nr. | UNINA-9910788130903321 |
| Ontario, Canada : , : Apple Academic Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Toward a sustainable wine industry : green enology in practice / / edited by Luann Preston-Wilsey
| Toward a sustainable wine industry : green enology in practice / / edited by Luann Preston-Wilsey |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Ontario, Canada : , : Apple Academic Press, , [2015] |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 338.4/76632 |
| Soggetto topico |
Wine and wine making - Environmental aspects
Wine industry Green technology |
| ISBN |
1-77463-546-1
0-429-15418-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; About The Editor; Contents; Acknowledgment Andhow To Cite; List Of Contributors; Introduction; Part 1 Winery Assessments; Chapter 1 A Methodological Proposal For Corporate Carbon Footprint And Its Application To A Wine-producing Company In Galicia, Spain; Chapter 2 Environmental Impacts Of Consumption Of Australian Red Wine In The Uk; Part 2 Factors That Impact The Quest For Sustainable Enology; Chapter 3 Multistarter From Organic Viticulture For Red Wine Montepulciano D'abruzzo Production
Chapter 4 Winery Wastewater Treatment: Evaluation Of The Airmicro-bubble Bioreactor PerformanceChapter 5 The Importance Of Considering Product Loss Rates In Lifecycle Assessment: The Example Of Closure Systems For Bottled Wine; Chapter 6 Influence Of Winemaking Practices On Thecharacteristics Of Winery Wastewater And Water Usage Of Wineries; Chapter 7 Eco-premium Or Eco-penalty? Eco-labels And Quality In Theorganic Wine Market; Chapter 8 Determinants Of Willingness To-pay For Sustainable Wine: Evidence From Experimental Auctions Chapter 9 Sustainable Certification For Future Generations: The Case Of Family BusinessChapter 10 An Integrated Sustainable Business And Development System: Thoughts And Opinions; Appendix: Usda Guidelines For Labeling Wine With Organic References; Author Notes; Back Cover |
| Altri titoli varianti | Green enology in practice |
| Record Nr. | UNINA-9910800155803321 |
| Ontario, Canada : , : Apple Academic Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Toward a sustainable wine industry : green enology in practice / / edited by Luann Preston-Wilsey
| Toward a sustainable wine industry : green enology in practice / / edited by Luann Preston-Wilsey |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Ontario, Canada : , : Apple Academic Press, , [2015] |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 338.4/76632 |
| Soggetto topico |
Wine and wine making - Environmental aspects
Wine industry Green technology |
| ISBN |
1-77463-546-1
0-429-15418-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; About The Editor; Contents; Acknowledgment Andhow To Cite; List Of Contributors; Introduction; Part 1 Winery Assessments; Chapter 1 A Methodological Proposal For Corporate Carbon Footprint And Its Application To A Wine-producing Company In Galicia, Spain; Chapter 2 Environmental Impacts Of Consumption Of Australian Red Wine In The Uk; Part 2 Factors That Impact The Quest For Sustainable Enology; Chapter 3 Multistarter From Organic Viticulture For Red Wine Montepulciano D'abruzzo Production
Chapter 4 Winery Wastewater Treatment: Evaluation Of The Airmicro-bubble Bioreactor PerformanceChapter 5 The Importance Of Considering Product Loss Rates In Lifecycle Assessment: The Example Of Closure Systems For Bottled Wine; Chapter 6 Influence Of Winemaking Practices On Thecharacteristics Of Winery Wastewater And Water Usage Of Wineries; Chapter 7 Eco-premium Or Eco-penalty? Eco-labels And Quality In Theorganic Wine Market; Chapter 8 Determinants Of Willingness To-pay For Sustainable Wine: Evidence From Experimental Auctions Chapter 9 Sustainable Certification For Future Generations: The Case Of Family BusinessChapter 10 An Integrated Sustainable Business And Development System: Thoughts And Opinions; Appendix: Usda Guidelines For Labeling Wine With Organic References; Author Notes; Back Cover |
| Altri titoli varianti | Green enology in practice |
| Record Nr. | UNINA-9910973517703321 |
| Ontario, Canada : , : Apple Academic Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Wine politics [[electronic resource] ] : how governments, environmentalists, mobsters, and critics influence the wines we drink / / Tyler Colman
| Wine politics [[electronic resource] ] : how governments, environmentalists, mobsters, and critics influence the wines we drink / / Tyler Colman |
| Autore | Colman Tyler |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2008 |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 338.4/76632 |
| Soggetto topico |
Wine - Political aspects
Wine industry |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-75268-1
1-4356-8478-8 9786611752682 0-520-93473-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What is wine politics? -- Soil and society -- Authenticating origins -- Baptists and bootleggers -- Who controls your palate? -- Greens, grapes, and gripes -- Celebrating diversity. |
| Record Nr. | UNINA-9910454120203321 |
Colman Tyler
|
||
| Berkeley, : University of California Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Wine politics [[electronic resource] ] : how governments, environmentalists, mobsters, and critics influence the wines we drink / / Tyler Colman
| Wine politics [[electronic resource] ] : how governments, environmentalists, mobsters, and critics influence the wines we drink / / Tyler Colman |
| Autore | Colman Tyler |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2008 |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 338.4/76632 |
| Soggetto topico |
Wine - Political aspects
Wine industry |
| Soggetto non controllato |
american wines
behind the scenes big business bordeaux burgundy business and industry business politics california cost of wine europe food politics france french wines globalization government influence history of wine inside perspective napa nonfiction oregon vineyards wine business wine critics wine culture wine distributors wine historians wine industry wine labels wine laws wine lovers wine making wine taste wine tasting wine |
| ISBN |
1-281-75268-1
1-4356-8478-8 9786611752682 0-520-93473-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What is wine politics? -- Soil and society -- Authenticating origins -- Baptists and bootleggers -- Who controls your palate? -- Greens, grapes, and gripes -- Celebrating diversity. |
| Record Nr. | UNINA-9910782561703321 |
|
Colman Tyler
|
||
| Berkeley, : University of California Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||