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Pharmaceutical lifecycle management [[electronic resource] ] : making the most of each and every brand / / Tony Ellery, Neal Hansen
| Pharmaceutical lifecycle management [[electronic resource] ] : making the most of each and every brand / / Tony Ellery, Neal Hansen |
| Autore | Ellery Tony |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (413 p.) |
| Disciplina | 338.4/76153 |
| Altri autori (Persone) | HansenNeal |
| Soggetto topico |
Pharmaceutical industry - Economic aspects
Drug approval - Economic aspects |
| ISBN |
1-280-59148-X
9786613621313 1-118-26589-0 1-118-26675-7 1-118-26679-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management. |
| Record Nr. | UNINA-9910141272203321 |
Ellery Tony
|
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| Hoboken, N.J., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pharmaceutical lifecycle management : making the most of each and every brand / / Tony Ellery, Neal Hansen
| Pharmaceutical lifecycle management : making the most of each and every brand / / Tony Ellery, Neal Hansen |
| Autore | Ellery Tony |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (413 p.) |
| Disciplina | 338.4/76153 |
| Altri autori (Persone) | HansenNeal |
| Soggetto topico |
Pharmaceutical industry - Economic aspects
Drug approval - Economic aspects |
| ISBN |
1-280-59148-X
9786613621313 1-118-26589-0 1-118-26675-7 1-118-26679-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management. |
| Record Nr. | UNINA-9910817235003321 |
|
Ellery Tony
|
||
| Hoboken, N.J., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pharmageddon [[electronic resource] /] / David Healy
| Pharmageddon [[electronic resource] /] / David Healy |
| Autore | Healy David, MRC Psych |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2012 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina | 338.4/76153 |
| Soggetto topico |
Pharmacology
Medicine |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-36974-5
9786613369741 0-520-95181-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | They used to call it medicine -- Medicine and the marketeers -- Follow the evidence -- Doctoring the data -- Trussed in guidelines -- The mismeasurement of medicine -- The eclipse of care -- Pharmageddon. |
| Record Nr. | UNINA-9910457784603321 |
|
Healy David, MRC Psych
|
||
| Berkeley, : University of California Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pharmageddon [[electronic resource] /] / David Healy
| Pharmageddon [[electronic resource] /] / David Healy |
| Autore | Healy David, MRC Psych |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2012 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina | 338.4/76153 |
| Soggetto topico |
Pharmacology
Medicine |
| Soggetto non controllato |
addiction
american healthcare anti-depressants big pharma blockbuster drugs dangers of prescription drugs drug companies drug use evidence based medical system evidence based medicine healthcare and drugs healthcare and pharamceuticals medical lit medication side effects medications and safety medicine and healthcare mental illness pharmaceutical and biotechnology industry pharmaceutical companies pharmaceuticalization of medicine pharmacy books prescription drug safety universal healthcare |
| ISBN |
1-283-36974-5
9786613369741 0-520-95181-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | They used to call it medicine -- Medicine and the marketeers -- Follow the evidence -- Doctoring the data -- Trussed in guidelines -- The mismeasurement of medicine -- The eclipse of care -- Pharmageddon. |
| Record Nr. | UNINA-9910781556703321 |
|
Healy David, MRC Psych
|
||
| Berkeley, : University of California Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||