Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Yankee don't go home [[electronic resource] ] : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / / Julio Moreno
| Yankee don't go home [[electronic resource] ] : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / / Julio Moreno |
| Autore | Moreno Julio <1970-> |
| Pubbl/distr/stampa | Chapel Hill, : University of North Carolina Press, c2003 |
| Descrizione fisica | 1 online resource (335 p.) |
| Disciplina | 337.72073/09/041 |
| Collana | Luther Hartwell Hodges series on business, society, and the state |
| Soggetto topico |
Industrial policy - Mexico - History - 20th century
Capitalism - Mexico - History - 20th century Consumption (Economics) - Mexico - History - 20th century Advertising - Mexico - History - 20th century Nationalism - Mexico - History - 20th century |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8078-6208-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450702303321 |
Moreno Julio <1970->
|
||
| Chapel Hill, : University of North Carolina Press, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Yankee don't go home [[electronic resource] ] : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / / Julio Moreno
| Yankee don't go home [[electronic resource] ] : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / / Julio Moreno |
| Autore | Moreno Julio <1970-> |
| Pubbl/distr/stampa | Chapel Hill, : University of North Carolina Press, c2003 |
| Descrizione fisica | 1 online resource (335 p.) |
| Disciplina | 337.72073/09/041 |
| Collana | Luther Hartwell Hodges series on business, society, and the state |
| Soggetto topico |
Industrial policy - Mexico - History - 20th century
Capitalism - Mexico - History - 20th century Consumption (Economics) - Mexico - History - 20th century Advertising - Mexico - History - 20th century Nationalism - Mexico - History - 20th century |
| ISBN |
979-88-908779-0-1
0-8078-6208-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico. |
| Record Nr. | UNINA-9910777594403321 |
|
Moreno Julio <1970->
|
||
| Chapel Hill, : University of North Carolina Press, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||