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Intro -- Acknowledgments -- Contents -- Abbreviations -- Chapter 1: Introduction -- A Brief History of Communal Societies in the United States -- Case Studies -- A Note on Terminology -- A Note on Sources -- Chapter 2: The Founding Ideologies of Soul City, Stelle, and Twin Oaks -- Stelle: A Doomsday Community -- Twin Oaks: A Utopian Experiment in Behaviorism -- Soul City: A Black Capitalist Utopia -- Chapter 3: Pioneers in the Middle of Nowhere: Land and Space -- Stelle: "the stereotypical American small town-except for the countdown toward doomsday" -- Twin Oaks: Low Cost, Fast, yet Haphazard Growth -- Soul City: A Black Utopia in the Clutches of Bureaucracy -- Summary: The Ideal of the Garden City -- Chapter 4: No Hippies, Please: Members and Membership Policies -- Stelle: A Study in Opaque Leadership and Membership Policies -- Member Profiles: Who Joined Stelle? -- Stelle: A Summary Profile -- Twin Oaks and the Perils of a Self-Selecting Membership -- Twin Oaks Membership Profiles -- Soul City: The Place to Go for Peace, Quiet and Black Advancement -- Soul City Resident Profiles -- Summarizing Membership: "It's kind of like the finer and finer layers of mesh sifting out all the odd lumps" -- Chapter 5: Commune, Inc.: The Perils and Benefits of Entrepreneurship -- Stelle: A Diversified Business Base in a Dying Market -- Twin Oaks: Initial Business Plans Were Loosely Defined, but Offered a Chance to Experiment -- Twin Oaks Hammocks: Inertia in the Face of Success -- Difficulties with Hammock Industry -- Summary of Twin Oaks' Various Business Ventures -- Soul City: The Black Capitalism Base that Wasn't -- Summary: Communes and Communal Ventures Face Incredible Adversity -- Chapter 6: Some Hands on Deck: Labor Politics and Practices -- Stelle: The Power of Community Labor and the Perils of an Oedipus Complex -- Twin Oaks' Labor Credits.
Outside Work -- Hammock Industry -- Summary of Twin Oaks' Labor Profile -- Soul City: A Conventionally Run Community, Including Gender Discrimination -- Clocking Out: Summarizing Labor in Soul City, Stelle, and Twin Oaks -- Chapter 7: Selling the Dream: Advertising Community and Business -- Stelle: The World Is Ending, but We're Doing Fine Here -- Twin Oaks: Doubling Down on Egalitarianism -- Twin Oaks Hammocks: Selling When Your Heart Isn't in It, but Your Need to Live Is -- Soul City: The Trouble with Trying to Please Everyone -- Summary: Print Papered the Way for Communities -- Chapter 8: Everything Has Its Price: Financing a Community -- Stelle: It Takes a Village to Grow, but a Single Thief to Thwart Progress -- Twin Oaks: With 30,000 and a Dream -- Not Quite Outside of the State: Filing Status -- Soul City: Another Tale of Misplaced Faith and Funds -- Conclusion: Internal Control Over Funding Helps, but Everything Is Connected -- Chapter 9: The Invisible Hand, or Crushing Fist, of the State -- Being Recognized by the State -- Impact of State Laws and Actions on Communal Development -- The Invisible or Unacknowledged Benefit of Tax Breaks, Informational Literature, and Funding -- Small- and Large-Scale Government Financing, Coupled with Small- and Large-Scale Complications -- Audits: A Long, Strange Trip Through Expensive Legal Channels -- Conclusion: The State Casts a Powerful Net of Hard and Soft Power -- Chapter 10: Conclusion: Meandering Toward Utopia -- Index.
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The business of marketing, entrepreneurship, and architecture of communal societies in the 1960s and 1970s / / Rahima Schwenkbeck
