Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra |
Autore | Chakrabarty Bidyut <1958-> |
Pubbl/distr/stampa | New Delhi, India : , : Sage, , 2016 |
Descrizione fisica | 1 online resource (251 p.) |
Disciplina | 324.9540532 |
Soggetto topico | Political campaigns - India |
Soggetto genere / forma | Electronic books. |
ISBN |
93-5150-743-2
93-5150-745-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization
The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors |
Record Nr. | UNINA-9910480816803321 |
Chakrabarty Bidyut <1958->
![]() |
||
New Delhi, India : , : Sage, , 2016 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra |
Autore | Chakrabarty Bidyut <1958-> |
Pubbl/distr/stampa | New Delhi, India : , : Sage, , 2016 |
Descrizione fisica | 1 online resource (251 p.) |
Disciplina | 324.9540532 |
Soggetto topico | Political campaigns - India |
ISBN |
93-5150-743-2
93-5150-745-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization
The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors |
Record Nr. | UNINA-9910798126403321 |
Chakrabarty Bidyut <1958->
![]() |
||
New Delhi, India : , : Sage, , 2016 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Winning the mandate : the Indian experience / / Bidyut Chakrabarty, Sugato Hazra |
Autore | Chakrabarty Bidyut <1958-> |
Pubbl/distr/stampa | New Delhi, India : , : Sage, , 2016 |
Descrizione fisica | 1 online resource (251 p.) |
Disciplina | 324.9540532 |
Soggetto topico | Political campaigns - India |
ISBN |
93-5150-743-2
93-5150-745-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization
The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude(?); Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors |
Record Nr. | UNINA-9910812403303321 |
Chakrabarty Bidyut <1958->
![]() |
||
New Delhi, India : , : Sage, , 2016 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|