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Campaign mode : strategic vision in congressional elections / Michael John Burton and Daniel M. Shea
| Campaign mode : strategic vision in congressional elections / Michael John Burton and Daniel M. Shea |
| Autore | Burton, Michael John |
| Pubbl/distr/stampa | Lanham, Md. : Rowman and Littlefield, c2003 |
| Descrizione fisica | xi, 179 p. ; 23 cm |
| Disciplina | 324.720973 |
| Altri autori (Persone) | Shea, Daniel M |
| Collana | Campaigning American style |
| Soggetto (Ente) | United States. Congress Elections |
| Soggetto topico | Political campaigns - United States |
| ISBN | 0742501418 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991000603919707536 |
Burton, Michael John
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| Lanham, Md. : Rowman and Littlefield, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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The mass marketing of politics [[electronic resource] ] : democracy in an age of manufactured images / / Bruce I. Newman
| The mass marketing of politics [[electronic resource] ] : democracy in an age of manufactured images / / Bruce I. Newman |
| Autore | Newman Bruce I |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina | 324.720973 |
| Soggetto topico |
Political campaigns - United States
Marketing - United States Presidents - United States - Election Democracy - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-322-41798-9
0-7619-0959-1 1-4522-6364-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910480889403321 |
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Newman Bruce I
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| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The mass marketing of politics : democracy in an age of manufactured images / / Bruce I. Newman
| The mass marketing of politics : democracy in an age of manufactured images / / Bruce I. Newman |
| Autore | Newman Bruce I |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London : , : SAGE, , 1999 |
| Descrizione fisica | 1 online resource (xviii, 166 pages) |
| Disciplina | 324.720973 |
| Soggetto topico |
Political campaigns - United States
Marketing - United States Presidents - United States - Election Democracy - United States |
| ISBN |
1-322-41798-9
0-7619-0959-1 1-4522-6364-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910779231803321 |
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Newman Bruce I
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| Thousand Oaks, Calif. ; ; London : , : SAGE, , 1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman
| The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman |
| Autore | Newman, Bruce I. |
| Pubbl/distr/stampa | Thousand Oaks, Calif. [etc.] : Sage Publications, c1999 |
| Descrizione fisica | xviii, 166 p. ; 24 cm |
| Disciplina | 324.720973 |
| Soggetto topico | Propaganda elettorale |
| ISBN |
0761909591
9780761909590 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991002094569707536 |
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Newman, Bruce I.
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| Thousand Oaks, Calif. [etc.] : Sage Publications, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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