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The American campaign [[electronic resource] ] : U.S. presidential campaigns and the national vote / / James E. Campbell
| The American campaign [[electronic resource] ] : U.S. presidential campaigns and the national vote / / James E. Campbell |
| Autore | Campbell James E. <1952-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | College Station, : Texas A&M University Press, c2008 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 324.70973 |
| Collana | Joseph V. Hughes Jr. and Holly O. Hughes series on the presidency and leadership |
| Soggetto topico |
Presidents - United States - Election
Political campaigns - United States Voting - United States Election forecasting - United States Political science - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-299-05205-3
1-60344-447-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The impact of presidential campaigns -- The theory of the predictable campaign -- Studying the effects of campaigns -- The stable context of the campaign -- Presidential incumbency -- The economic context of the campaign -- The normal course of the campaign -- Electoral competition and unsystematic campaign effects -- How campaigns matter -- Epilogue : the 2008 campaign. |
| Record Nr. | UNINA-9910458190603321 |
Campbell James E. <1952->
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| College Station, : Texas A&M University Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The American campaign [[electronic resource] ] : U.S. presidential campaigns and the national vote / / James E. Campbell
| The American campaign [[electronic resource] ] : U.S. presidential campaigns and the national vote / / James E. Campbell |
| Autore | Campbell James E. <1952-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | College Station, : Texas A&M University Press, c2008 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 324.70973 |
| Collana | Joseph V. Hughes Jr. and Holly O. Hughes series on the presidency and leadership |
| Soggetto topico |
Presidents - United States - Election
Political campaigns - United States Voting - United States Election forecasting - United States Political science - United States |
| ISBN |
1-299-05205-3
1-60344-447-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The impact of presidential campaigns -- The theory of the predictable campaign -- Studying the effects of campaigns -- The stable context of the campaign -- Presidential incumbency -- The economic context of the campaign -- The normal course of the campaign -- Electoral competition and unsystematic campaign effects -- How campaigns matter -- Epilogue : the 2008 campaign. |
| Record Nr. | UNINA-9910791549603321 |
|
Campbell James E. <1952->
|
||
| College Station, : Texas A&M University Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The American campaign [[electronic resource] ] : U.S. presidential campaigns and the national vote / / James E. Campbell
| The American campaign [[electronic resource] ] : U.S. presidential campaigns and the national vote / / James E. Campbell |
| Autore | Campbell James E. <1952-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | College Station, : Texas A&M University Press, c2008 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 324.70973 |
| Collana | Joseph V. Hughes Jr. and Holly O. Hughes series on the presidency and leadership |
| Soggetto topico |
Presidents - United States - Election
Political campaigns - United States Voting - United States Election forecasting - United States Political science - United States |
| ISBN |
1-299-05205-3
1-60344-447-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The impact of presidential campaigns -- The theory of the predictable campaign -- Studying the effects of campaigns -- The stable context of the campaign -- Presidential incumbency -- The economic context of the campaign -- The normal course of the campaign -- Electoral competition and unsystematic campaign effects -- How campaigns matter -- Epilogue : the 2008 campaign. |
| Record Nr. | UNINA-9910819304803321 |
|
Campbell James E. <1952->
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||
| College Station, : Texas A&M University Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The birth of modern politics [[electronic resource] ] : Andrew Jackson, John Quincy Adams, and the election of 1828 / / Lynn Hudson Parsons
| The birth of modern politics [[electronic resource] ] : Andrew Jackson, John Quincy Adams, and the election of 1828 / / Lynn Hudson Parsons |
| Autore | Parsons Lynn H |
| Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2009 |
| Descrizione fisica | 1 online resource (277 p.) |
| Disciplina |
324.70973
973.55 |
| Collana | Pivotal moments in American history |
| Soggetto topico |
Presidents - United States - Election - 1828
Political campaigns - United States - History - 19th century Political culture - United States - History - 19th century Political parties - United States - History - 19th century Presidents - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-05358-2
9786612053580 0-19-971850-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Editor's Note; Prologue; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Epilogue; Acknowledgments; Notes; Index |
| Record Nr. | UNINA-9910454489203321 |
|
Parsons Lynn H
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| Oxford ; ; New York, : Oxford University Press, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The birth of modern politics [[electronic resource] ] : Andrew Jackson, John Quincy Adams, and the election of 1828 / / Lynn Hudson Parsons
| The birth of modern politics [[electronic resource] ] : Andrew Jackson, John Quincy Adams, and the election of 1828 / / Lynn Hudson Parsons |
| Autore | Parsons Lynn H |
| Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2009 |
| Descrizione fisica | 1 online resource (277 p.) |
| Disciplina |
324.70973
973.55 |
| Collana | Pivotal moments in American history |
| Soggetto topico |
Presidents - United States - Election - 1828
Political campaigns - United States - History - 19th century Political culture - United States - History - 19th century Political parties - United States - History - 19th century Presidents - United States |
| ISBN |
0-19-771681-4
0-19-983754-6 1-282-05358-2 9786612053580 0-19-971850-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Editor's Note; Prologue; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Epilogue; Acknowledgments; Notes; Index |
| Record Nr. | UNINA-9910782826903321 |
|
Parsons Lynn H
|
||
| Oxford ; ; New York, : Oxford University Press, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The birth of modern politics [[electronic resource] ] : Andrew Jackson, John Quincy Adams, and the election of 1828 / / Lynn Hudson Parsons
| The birth of modern politics [[electronic resource] ] : Andrew Jackson, John Quincy Adams, and the election of 1828 / / Lynn Hudson Parsons |
| Autore | Parsons Lynn H |
| Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2009 |
| Descrizione fisica | 1 online resource (277 p.) |
| Disciplina |
324.70973
973.55 |
| Collana | Pivotal moments in American history |
| Soggetto topico |
Presidents - United States - Election - 1828
Political campaigns - United States - History - 19th century Political culture - United States - History - 19th century Political parties - United States - History - 19th century Presidents - United States |
| ISBN |
0-19-771681-4
0-19-983754-6 1-282-05358-2 9786612053580 0-19-971850-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Editor's Note; Prologue; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Epilogue; Acknowledgments; Notes; Index |
| Record Nr. | UNINA-9910806243603321 |
|
Parsons Lynn H
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||
| Oxford ; ; New York, : Oxford University Press, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The birth of modern politics : Andrew Jackson, John Quincy Adams, and the election of 1828 / Lynn Hudson Parsons
| The birth of modern politics : Andrew Jackson, John Quincy Adams, and the election of 1828 / Lynn Hudson Parsons |
| Autore | Parsons, Lynn H. |
| Pubbl/distr/stampa | Oxford ; New York : Oxford University Press, 2009 |
| Descrizione fisica | XVIII, 252 p. ; 24 cm |
| Disciplina | 324.70973 |
| Collana | Pivotal moments in American history |
| Soggetto (Persona) |
Jackson, Andrew <1767-1845>
Adams, John Quincy <1767-1848> |
| Soggetto topico | Presidenti - Stati Uniti d'America - Elezioni |
| ISBN | 9780199754243 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001429009707536 |
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Parsons, Lynn H.
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| Oxford ; New York : Oxford University Press, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea and Michael John Burton
| Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea and Michael John Burton |
| Autore | Shea, Daniel M |
| Edizione | [3. ed] |
| Pubbl/distr/stampa | Westport, Conn. : Praeger Publishers, 2006 |
| Descrizione fisica | xvi, 235 p. : ill. ; 25 cm |
| Disciplina | 324.70973 |
| Altri autori (Persone) | Burton, Michael Johnauthor |
| Collana | Praeger series in political communication, 1062-5623 |
| Soggetto topico | Campaign management - United States |
| ISBN | 0275990044 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991000603999707536 |
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Shea, Daniel M
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| Westport, Conn. : Praeger Publishers, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw
| The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw |
| Autore | Shaw Catherine |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Routledge, , [2018] |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina |
300
324.70973 |
| Soggetto topico |
Campaign management - United States
Campaign management Local elections - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-96309-2
0-429-49454-8 0-8133-4864-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; How to Use This Handbook; The Framework; The Layout; Know the Law; The Ten Commandments of Campaigning; The Cardinal Sins of Campaigning; 1. Precinct Analysis: The Sinners, the Saints, and the Savables; Context of Neighborhood; Independents; The Under vote; Finding Swing Voters; 2. The Campaign Team and Volunteer Organization; The Campaign Committee; The Treasurer; The Campaign Manager; The Campaign Chair or Co-Chairs; Volunteer Organization; Applying the Methodology; Phone Banks; Clerical Workers; Time Allotments for Volunteer Tasks; 3. The Campaign Brochure
Campaign Theme and Message Development Polling; Brochure Development; Campaign Slogans; Logo; Layout; Voter's Pamphlet; 4. Digital and Social Media; Understanding Demographics: Who Uses Social Media?; Ten Tips for Building a Digital Footprint for an Election; The Minor Leagues: Social Media Essentials; The Major Leagues: Data-Driven Campaigning; Tech Trends in Political Elections; Takeaways; 5. Fundraising; Early Endorsements = Early Money - Early Media Buys; Campaign Budget; Direct Mail for Money; Special Events; Candidate Calls to Raise Money; Calling for Money for Ballot Measures Raising Money on the Web Fundraising Ideas That Take Less Than One Month of Preparation; The World's Smallest Brochure: Direct Mail That Works; Fundraising Through Email; Keeping Track of Donations; Thank-You Notes; 6. Lawn Signs; To Be or Not to Be; Logo and General Information; Location, Location, Location; Assembling Lawn Signs; Cutting Turf; Lawn Sign Installation; Signs; Maintenance of Signs; Lawn Sign Removal: My Kingdom for a Pickup; Bumper Stickers and Buttons; 7. Targeting Voters; Finding the Likely Voter; Partisan Gaps; Canvassing; Direct Mail; Tracking Polls; 8. Media Print Media: Paid and Unpaid Fielding Questions from the Press; Radio and Television; Production; 9. The Candidate; The Lay of the Land; Packaging the Candidate; Stay on Message; Outsider Campaign Versus Incumbent Campaign; Debates; Fielding Negative Questions; Developing Your Public Speaking Skills; Write-In, Third-Party, and Nonpartisan Candidates; Media and the Candidates; Negative Campaigning; Do's and Don'ts of Attacks; Recall; A Petition is Pulled!; 10. The Issue-Based Campaign; Initiative and Referendum; Local Preemption; Polling and the Issue-Based Campaign; Speakers' Bureau Saving Our Libraries Special Districts; Investing in Education; Packaging the Issue-Based Campaign; Files in the Ointment: The Double Majority, Independents, and the Super Majority; The State Initiative and Referendum Process; 11. Getting Out the Vote (GOTV); The Essentials; Identifying Your Voters; Last-Minute Efforts to Activate Voters; Poll Watching; The Absentee Ballot and Early Vote; Vote by Mail; Organizing the GOTV Phone Banks; 12. The Campaign Plan; Begin with a Flowchart; The Campaign Calendar; The Campaign Plan; 13. After the Ball; Election Night; Retiring a Campaign Debt; Afterword Notes |
| Record Nr. | UNINA-9910462909203321 |
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Shaw Catherine
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| Boca Raton, FL : , : Routledge, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw
| The Campaign Manager : Running and Winning Local Elections / / by Catherine Shaw |
| Autore | Shaw Catherine M (Catherine Marie), <1955-> |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Routledge, , [2018] |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina |
300
324.70973 |
| Soggetto topico |
Campaign management - United States
Campaign management Local elections - United States |
| ISBN |
0-429-96309-2
0-429-49454-8 0-8133-4864-1 |
| Classificazione | POL000000POL040040POL008000POL016000POL043000POL025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; How to Use This Handbook; The Framework; The Layout; Know the Law; The Ten Commandments of Campaigning; The Cardinal Sins of Campaigning; 1. Precinct Analysis: The Sinners, the Saints, and the Savables; Context of Neighborhood; Independents; The Under vote; Finding Swing Voters; 2. The Campaign Team and Volunteer Organization; The Campaign Committee; The Treasurer; The Campaign Manager; The Campaign Chair or Co-Chairs; Volunteer Organization; Applying the Methodology; Phone Banks; Clerical Workers; Time Allotments for Volunteer Tasks; 3. The Campaign Brochure
Campaign Theme and Message Development Polling; Brochure Development; Campaign Slogans; Logo; Layout; Voter's Pamphlet; 4. Digital and Social Media; Understanding Demographics: Who Uses Social Media?; Ten Tips for Building a Digital Footprint for an Election; The Minor Leagues: Social Media Essentials; The Major Leagues: Data-Driven Campaigning; Tech Trends in Political Elections; Takeaways; 5. Fundraising; Early Endorsements = Early Money - Early Media Buys; Campaign Budget; Direct Mail for Money; Special Events; Candidate Calls to Raise Money; Calling for Money for Ballot Measures Raising Money on the Web Fundraising Ideas That Take Less Than One Month of Preparation; The World's Smallest Brochure: Direct Mail That Works; Fundraising Through Email; Keeping Track of Donations; Thank-You Notes; 6. Lawn Signs; To Be or Not to Be; Logo and General Information; Location, Location, Location; Assembling Lawn Signs; Cutting Turf; Lawn Sign Installation; Signs; Maintenance of Signs; Lawn Sign Removal: My Kingdom for a Pickup; Bumper Stickers and Buttons; 7. Targeting Voters; Finding the Likely Voter; Partisan Gaps; Canvassing; Direct Mail; Tracking Polls; 8. Media Print Media: Paid and Unpaid Fielding Questions from the Press; Radio and Television; Production; 9. The Candidate; The Lay of the Land; Packaging the Candidate; Stay on Message; Outsider Campaign Versus Incumbent Campaign; Debates; Fielding Negative Questions; Developing Your Public Speaking Skills; Write-In, Third-Party, and Nonpartisan Candidates; Media and the Candidates; Negative Campaigning; Do's and Don'ts of Attacks; Recall; A Petition is Pulled!; 10. The Issue-Based Campaign; Initiative and Referendum; Local Preemption; Polling and the Issue-Based Campaign; Speakers' Bureau Saving Our Libraries Special Districts; Investing in Education; Packaging the Issue-Based Campaign; Files in the Ointment: The Double Majority, Independents, and the Super Majority; The State Initiative and Referendum Process; 11. Getting Out the Vote (GOTV); The Essentials; Identifying Your Voters; Last-Minute Efforts to Activate Voters; Poll Watching; The Absentee Ballot and Early Vote; Vote by Mail; Organizing the GOTV Phone Banks; 12. The Campaign Plan; Begin with a Flowchart; The Campaign Calendar; The Campaign Plan; 13. After the Ball; Election Night; Retiring a Campaign Debt; Afterword Notes |
| Record Nr. | UNINA-9910787641303321 |
|
Shaw Catherine M (Catherine Marie), <1955->
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||
| Boca Raton, FL : , : Routledge, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
