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Crowded airwaves: campaign advertising in elections
| Crowded airwaves: campaign advertising in elections |
| Autore | Thurber James A |
| Pubbl/distr/stampa | [Place of publication not identified], : Brookings Institution Press, 2000 |
| Descrizione fisica | 1 online resource (vii, 187 pages) : illustrations |
| Disciplina | 324.7/3/0973 |
| Soggetto topico | Advertising, Political |
| ISBN |
0-8157-8455-4
9780585365938 9780815765930 0-585-36593-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: campaign impact on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber. |
| Record Nr. | UNINA-9910778983303321 |
Thurber James A
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| [Place of publication not identified], : Brookings Institution Press, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Lights, Camera, Campaign!: Media, Politics, and Political Advertising
| Lights, Camera, Campaign!: Media, Politics, and Political Advertising |
| Autore | Schultz David A |
| Pubbl/distr/stampa | [Place of publication not identified], : Peter Lang Publishing Incorporated, 2004 |
| Disciplina | 324.7/3/0973 |
| Altri autori (Persone) | SchultzDavid A <1958-> (David Andrew) |
| Soggetto topico |
Communication in politics
Mass media and world politics |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : selling candidates and soap / David A. Schultz -- Creating effective political ads / Arthur Sanders -- Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts -- Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson -- The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz -- Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter -- Political advertising in Canada / Paul Nesbitt-Larking & Jonathan Rose -- Moving voters in the 2000 presidential campaign : local visits, local media / David C. King & David Morehouse. |
| Record Nr. | UNINA-9910345134903321 |
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Schultz David A
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| [Place of publication not identified], : Peter Lang Publishing Incorporated, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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White House to your house [[electronic resource] ] : media and politics in virtual America / / Edwin Diamond and Robert A. Silverman
| White House to your house [[electronic resource] ] : media and politics in virtual America / / Edwin Diamond and Robert A. Silverman |
| Autore | Diamond Edwin |
| Pubbl/distr/stampa | Cambridge, Mass, : MIT Press, c1995 |
| Descrizione fisica | 1 online resource (202 p.) |
| Disciplina | 324.7/3/0973 |
| Altri autori (Persone) | SilvermanRobert A. <1971-> |
| Soggetto topico |
Presidents - United States - Election
Communication in politics - United States Communication - Political aspects - United States Mass media - Political aspects - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-585-31127-7
0-262-27169-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910449888603321 |
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Diamond Edwin
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| Cambridge, Mass, : MIT Press, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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White House to your house : media and politics in virtual America / / Edwin Diamond, Robert A. Silverman
| White House to your house : media and politics in virtual America / / Edwin Diamond, Robert A. Silverman |
| Autore | Diamond Edwin |
| Pubbl/distr/stampa | Cambridge, Mass : , : MIT Press, , 1995 |
| Descrizione fisica | 1 online resource (xiii, 178 pages) |
| Disciplina | 324.7/3/0973 |
| Altri autori (Persone) | SilvermanRobert A. <1971-> |
| Soggetto topico |
Presidents - United States - Election
Communication in politics - United States Communication - Political aspects - United States Mass media - Political aspects - United States |
| ISBN |
0-585-31127-7
0-262-27169-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910783293303321 |
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Diamond Edwin
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| Cambridge, Mass : , : MIT Press, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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