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Campaigning online : the Internet in U.S. elections / / Bruce Bimber and Richard Davis
| Campaigning online : the Internet in U.S. elections / / Bruce Bimber and Richard Davis |
| Autore | Bimber Bruce A (Bruce Allen), <1961-> |
| Pubbl/distr/stampa | Oxford, [England] ; ; New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (235 p.) |
| Disciplina | 324.7/3 |
| Soggetto topico |
Internet in political campaigns - United States
Elections - United States - Computer network resources |
| ISBN | 0-19-803457-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Figures and Tables; 1 The Question: Reinforcement or Renewal?; 2 The Evolution of Candidate Communication; 3 Candidate Approaches to Election Web Sites; 4 The Audiences for Election Web Sites; 5 Consequences of Election Web Sites; 6 Reinforcement; Appendix; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Z |
| Record Nr. | UNINA-9910798155403321 |
Bimber Bruce A (Bruce Allen), <1961->
|
||
| Oxford, [England] ; ; New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Campaigning online : the Internet in U.S. elections / / Bruce Bimber and Richard Davis
| Campaigning online : the Internet in U.S. elections / / Bruce Bimber and Richard Davis |
| Autore | Bimber Bruce A (Bruce Allen), <1961-> |
| Pubbl/distr/stampa | Oxford, [England] ; ; New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (235 p.) |
| Disciplina | 324.7/3 |
| Soggetto topico |
Internet in political campaigns - United States
Elections - United States - Computer network resources |
| ISBN | 0-19-803457-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Figures and Tables; 1 The Question: Reinforcement or Renewal?; 2 The Evolution of Candidate Communication; 3 Candidate Approaches to Election Web Sites; 4 The Audiences for Election Web Sites; 5 Consequences of Election Web Sites; 6 Reinforcement; Appendix; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Z |
| Record Nr. | UNINA-9910813904003321 |
|
Bimber Bruce A (Bruce Allen), <1961->
|
||
| Oxford, [England] ; ; New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors
| Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) |
NewmanBruce I
VercicDejan |
| Soggetto topico |
Communication in politics - United States
Communication in politics - Great Britain Communication in politics - Slovenia Campaign management - United States Campaign management - Great Britain Campaign management - Slovenia |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-81232-8
1-136-69189-8 1-136-69188-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History
Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index |
| Record Nr. | UNINA-9910465080603321 |
| Abingdon, Oxon : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors
| Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) |
NewmanBruce I
VercicDejan |
| Soggetto topico |
Communication in politics - United States
Communication in politics - Great Britain Communication in politics - Slovenia Campaign management - United States Campaign management - Great Britain Campaign management - Slovenia |
| ISBN |
0-203-81232-8
1-136-69189-8 1-136-69188-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History
Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index |
| Record Nr. | UNINA-9910798381903321 |
| Abingdon, Oxon : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors
| Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / / Bruce I. Newman, Dejan Vercic, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) |
NewmanBruce I
VercicDejan |
| Soggetto topico |
Communication in politics - United States
Communication in politics - Great Britain Communication in politics - Slovenia Campaign management - United States Campaign management - Great Britain Campaign management - Slovenia |
| ISBN |
0-203-81232-8
1-136-69189-8 1-136-69188-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History
Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index |
| Record Nr. | UNINA-9910824969803321 |
| Abingdon, Oxon : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Making a difference : a comparative view of the role of the internet in election politics / / edited by Stephen Ward [and three others]
| Making a difference : a comparative view of the role of the internet in election politics / / edited by Stephen Ward [and three others] |
| Pubbl/distr/stampa | Lanham, Maryland ; ; Plymouth, England : , : Lexington Books, , 2008 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 324.7/3 |
| Collana | Lexington Studies in Political Communication |
| Soggetto topico |
Internet in political campaigns
Elections - Computer network resources |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7391-2101-4
1-4616-3375-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 10 Netherlands: Digital Campaigning in the 2002 and 2003 Parliamentary Elections Gerrit Voerman and Marcel Boogers11 Italy: The Evolution of E-campaigning 1996-2006 Sara Bentivegna; 12 Germany: Online Campaign Professionalism in the 2002 and 2005 National Elections Eva Johanna Schweitzer; Conclusion; Bibliography; Contributors |
| Record Nr. | UNINA-9910452874103321 |
| Lanham, Maryland ; ; Plymouth, England : , : Lexington Books, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Making a difference : a comparative view of the role of the internet in election politics / / edited by Stephen Ward [and three others]
| Making a difference : a comparative view of the role of the internet in election politics / / edited by Stephen Ward [and three others] |
| Pubbl/distr/stampa | Lanham, Maryland ; ; Plymouth, England : , : Lexington Books, , 2008 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 324.7/3 |
| Collana | Lexington Studies in Political Communication |
| Soggetto topico |
Internet in political campaigns
Elections - Computer network resources |
| ISBN |
0-7391-2101-4
1-4616-3375-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 10 Netherlands: Digital Campaigning in the 2002 and 2003 Parliamentary Elections Gerrit Voerman and Marcel Boogers11 Italy: The Evolution of E-campaigning 1996-2006 Sara Bentivegna; 12 Germany: Online Campaign Professionalism in the 2002 and 2005 National Elections Eva Johanna Schweitzer; Conclusion; Bibliography; Contributors |
| Record Nr. | UNINA-9910790423103321 |
| Lanham, Maryland ; ; Plymouth, England : , : Lexington Books, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Making a difference : a comparative view of the role of the internet in election politics / / edited by Stephen Ward [and three others]
| Making a difference : a comparative view of the role of the internet in election politics / / edited by Stephen Ward [and three others] |
| Pubbl/distr/stampa | Lanham, Maryland ; ; Plymouth, England : , : Lexington Books, , 2008 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 324.7/3 |
| Collana | Lexington Studies in Political Communication |
| Soggetto topico |
Internet in political campaigns
Elections - Computer network resources |
| ISBN |
0-7391-2101-4
1-4616-3375-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 10 Netherlands: Digital Campaigning in the 2002 and 2003 Parliamentary Elections Gerrit Voerman and Marcel Boogers11 Italy: The Evolution of E-campaigning 1996-2006 Sara Bentivegna; 12 Germany: Online Campaign Professionalism in the 2002 and 2005 National Elections Eva Johanna Schweitzer; Conclusion; Bibliography; Contributors |
| Record Nr. | UNINA-9910810039103321 |
| Lanham, Maryland ; ; Plymouth, England : , : Lexington Books, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment
| Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) | Lees-MarshmentJennifer |
| Collana | Routledge handbooks |
| Soggetto topico |
Public relations and politics
Campaign management Political campaigns Communication in politics Government publicity |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-68160-8
9786613658548 1-136-59744-1 0-203-34990-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Routledge Handbook of Political Marketing; Copyright page; Contents; List of figures; List of tables; List of contributors; 1. Introduction: political marketing in the 21st century: Jennifer Lees-Marshment; Part I: Understanding the market, gathering ideas and debate; 2. The role of opinion research in setting campaign strategy: Alexander Braun; 3. Political marketing and segmentation in aging democracies: Scott Davidson and Robert H. Binstock; 4. Strategic voter selection: Michael John Burton
5. Government public opinion research and consultation: experiences in deliberative marketing: Mathias König and Wolfgang König6. Co-creating the future: Roy Langmaid; Part II: Product development, branding and strategy; 7. Political party market orientation in a global perspective: Jesper Strömbäck, Jennifer Lees-Marshment and Chris Rudd; 8. Niche marketing the Greens in Canada and Scotland: Susan Harada and Helen M. Morris; 9. Political branding in the modern age: effective strategies, tools and techniques: Kenneth M. Cosgrove 10. The politics of hope: the Democratic Party and the institutionalisation of the Obama brand in the 2010 mid-term: Brian M. ConleyPartIII: Internal marketing; 11. Internal party political relationship marketing: encouraging activism amongst local party members: Robin T. Pettitt; 12. Party members as part-time marketers: using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns: Peter Van Aelst, Joop van Holsteyn and Ruud Koole; 13. Yes we can (fundraise): the ethics of marketing in political fundraising: Alex Marland 14. Political parties and direct marketing: connecting voters and candidates more effectively: Peter N. Ubertaccio15. The party official as political marketer: the Australian experience: Stephen Mills; Part IV: Communicating and connecting with the public; 16. Campaigning in the 21st century: change and continuity in Americanpolitical marketing:Dennis W. Johnson; 17. Selling Sarah Palin: political marketing and the 'Walmart Mom': Robert Busby; 18. Populism as political marketing technique: Georg Winder and Jens Tenscher 19. Something old, something new?: modelling political communication in the 2010 UK general election: Jenny Lloyd20. Interacting leaders: Claire Robinson; 21. Underused campaigning tools: political public relations Nigel A. Jackson; 22. Political marketing in an online election environment: short-term sales or long-term relationships?: Nigel A. Jackson, Darren G. Lilleker and Eva Johanna Schweitzer; Part V: Government marketing - delivery, policy and leadership; 23. Delivering in government and getting results in minorities and coalitions: Anna Esselment 24. Advocacy coalitions strategies: tensions about legitimacy inenvironmental causes:Émilie Foster, Raymond Hudon and Stéphanie Yates |
| Record Nr. | UNINA-9910457488803321 |
| Abingdon, Oxon : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment
| Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, : Routledge, 2012 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) | Lees-MarshmentJennifer |
| Collana | Routledge handbooks |
| Soggetto topico |
Public relations and politics
Campaign management Political campaigns Communication in politics Government publicity |
| ISBN |
1-280-68160-8
9786613658548 1-136-59744-1 0-203-34990-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Routledge Handbook of Political Marketing; Copyright page; Contents; List of figures; List of tables; List of contributors; 1. Introduction: political marketing in the 21st century: Jennifer Lees-Marshment; Part I: Understanding the market, gathering ideas and debate; 2. The role of opinion research in setting campaign strategy: Alexander Braun; 3. Political marketing and segmentation in aging democracies: Scott Davidson and Robert H. Binstock; 4. Strategic voter selection: Michael John Burton
5. Government public opinion research and consultation: experiences in deliberative marketing: Mathias König and Wolfgang König6. Co-creating the future: Roy Langmaid; Part II: Product development, branding and strategy; 7. Political party market orientation in a global perspective: Jesper Strömbäck, Jennifer Lees-Marshment and Chris Rudd; 8. Niche marketing the Greens in Canada and Scotland: Susan Harada and Helen M. Morris; 9. Political branding in the modern age: effective strategies, tools and techniques: Kenneth M. Cosgrove 10. The politics of hope: the Democratic Party and the institutionalisation of the Obama brand in the 2010 mid-term: Brian M. ConleyPartIII: Internal marketing; 11. Internal party political relationship marketing: encouraging activism amongst local party members: Robin T. Pettitt; 12. Party members as part-time marketers: using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns: Peter Van Aelst, Joop van Holsteyn and Ruud Koole; 13. Yes we can (fundraise): the ethics of marketing in political fundraising: Alex Marland 14. Political parties and direct marketing: connecting voters and candidates more effectively: Peter N. Ubertaccio15. The party official as political marketer: the Australian experience: Stephen Mills; Part IV: Communicating and connecting with the public; 16. Campaigning in the 21st century: change and continuity in Americanpolitical marketing:Dennis W. Johnson; 17. Selling Sarah Palin: political marketing and the 'Walmart Mom': Robert Busby; 18. Populism as political marketing technique: Georg Winder and Jens Tenscher 19. Something old, something new?: modelling political communication in the 2010 UK general election: Jenny Lloyd20. Interacting leaders: Claire Robinson; 21. Underused campaigning tools: political public relations Nigel A. Jackson; 22. Political marketing in an online election environment: short-term sales or long-term relationships?: Nigel A. Jackson, Darren G. Lilleker and Eva Johanna Schweitzer; Part V: Government marketing - delivery, policy and leadership; 23. Delivering in government and getting results in minorities and coalitions: Anna Esselment 24. Advocacy coalitions strategies: tensions about legitimacy inenvironmental causes:Émilie Foster, Raymond Hudon and Stéphanie Yates |
| Record Nr. | UNINA-9910779048103321 |
| Abingdon, Oxon ; ; New York, : Routledge, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
