top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.
Arricchimento : una critica della merce / Luc Boltanski, Arnaud Esquerre
Arricchimento : una critica della merce / Luc Boltanski, Arnaud Esquerre
Autore Boltanski, Luc
Pubbl/distr/stampa Bologna : Il mulino, c2019
Descrizione fisica 584 p. ; 22 cm
Disciplina 306.342
305.5234
Altri autori (Persone) Esquerre, Arnaudauthor
Collana Collezione di testi e di studi. Sociologia
Soggetto topico Arricchimento - Sociologia
Beni di consumo - Sociologia
ISBN 9788815285287
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione und
Titolo uniforme
Record Nr. UNISALENTO-991003744339707536
Boltanski, Luc  
Bologna : Il mulino, c2019
Materiale a stampa
Lo trovi qui: Univ. del Salento
Opac: Controlla la disponibilità qui
The Bling Dynasty [[electronic resource] ] : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
The Bling Dynasty [[electronic resource] ] : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
Autore Rambourg Erwan
Pubbl/distr/stampa Hoboken, : Wiley, 2014
Descrizione fisica 1 online resource (280 p.)
Disciplina 305.5234
Collana Wiley Finance
Soggetto topico Fashion -- History
Luxury goods industry
Luxury
Art, Architecture & Applied Arts
Arts & Crafts
Soggetto genere / forma Electronic books.
ISBN 1-118-96971-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Bling Dynasty; Contents; Acknowledgments; About the Author; List of Terms; Foreword; Introduction: The New Silk Road; Chinese Luxury Avatars; Calvin Li; Lewis Wang; Tiffany Ma; Brittany Chen; Hermes Zhou; The Middle-Class Kingdom; Who Am I to Tell You about This?; Bling Is Dead? Long Live Bling!; Part One WEST GOES EAST; Chapter 1 Eastern Promises, Delivered; Don't Believe the Hype? Come to Hong Kong; What It All Means for Luxury; Guys, Guanxi, Gifting; This Is a Man's World; Guanxi and Frustration of the Masses; Xi Is Serious; Same Same?; The Future Is Female; Summary
Chinese Luxury Consumer Pool about to BalloonLooking at the Über-Wealthy; Tapping into Middle-Class Expansion; With So Many Consumers, Is This Still Luxury?; History Approach; Scarcity Approach; Financial Approach; Too Much Cash; M&A as a Weapon to Overcome Ubiquity; Summary; Chapter 4 Deconstructing the Myth; The Art of Storytelling; Cartier: From Niche to a 'Must', and to Leadership Status; Louis Vuitton: Step Out and Be a Globetrotter; Insights over Brands: The Japanese Show the Way; Everything Has a Price: Don't Push It; Korean Brands: Leather Like Vodka, Anyone's Game
Louis Vuitton, Gucci in the Middle: Rejecting MainstreamThe Cost of Leadership; 'Going Lifestyle'; Summary; Part Two EAST GOES WEST; Chapter 5 The Trouble with Travel; Travel's Role in the 'Education' Process; The 'One City' Illusion and Selling to Non-Locals; From Groups to Individuals; Natural Penetration of Luxury: From CO-J-A-C to Korea; CO-J-A-C: An Appealing Theory of Evolution; The Korean Wave Goes Further; Summary; Chapter 6 Why Chinese Travel and Where To; From France's Popular Front to China's Popular Pastime: Governments Supporting Travel
The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury AbroadTime: On Luxury's Side; Regulation: Just Because I Can Means I Probably Will; Affordability: Cheap Travel, Cheaper Products; Validation: Look at Me, I'm Famous; Experience: Better Products, Better Service; Legitimacy; Asia over Europe for Now? And the United States Tomorrow?; Macau Madness; Why Europe Is Losing Out to Asia; The United States: The Next Eldorado?; Summary; Part Three EAST MEETS EAST; Chapter 7 Are Chinese Brands a Threat to Western Models?; Here's Where I Get My Kit From . . .
Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands
Record Nr. UNINA-9910465503703321
Rambourg Erwan  
Hoboken, : Wiley, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The bling dynasty [[electronic resource] ] : why the reign of Chinese luxury shoppers has only just begun
The bling dynasty [[electronic resource] ] : why the reign of Chinese luxury shoppers has only just begun
Autore Rambourg Erwan
Pubbl/distr/stampa Hoboken, : Wiley, 2014
Descrizione fisica 1 online resource (280 p.)
Disciplina 305.5234
Collana Wiley Finance
Soggetto topico Fashion -- History
Luxury goods industry
Luxury
Art, Architecture & Applied Arts
Arts & Crafts
ISBN 1-118-96971-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Bling Dynasty; Contents; Acknowledgments; About the Author; List of Terms; Foreword; Introduction: The New Silk Road; Chinese Luxury Avatars; Calvin Li; Lewis Wang; Tiffany Ma; Brittany Chen; Hermes Zhou; The Middle-Class Kingdom; Who Am I to Tell You about This?; Bling Is Dead? Long Live Bling!; Part One WEST GOES EAST; Chapter 1 Eastern Promises, Delivered; Don't Believe the Hype? Come to Hong Kong; What It All Means for Luxury; Guys, Guanxi, Gifting; This Is a Man's World; Guanxi and Frustration of the Masses; Xi Is Serious; Same Same?; The Future Is Female; Summary
Chinese Luxury Consumer Pool about to BalloonLooking at the Über-Wealthy; Tapping into Middle-Class Expansion; With So Many Consumers, Is This Still Luxury?; History Approach; Scarcity Approach; Financial Approach; Too Much Cash; M&A as a Weapon to Overcome Ubiquity; Summary; Chapter 4 Deconstructing the Myth; The Art of Storytelling; Cartier: From Niche to a 'Must', and to Leadership Status; Louis Vuitton: Step Out and Be a Globetrotter; Insights over Brands: The Japanese Show the Way; Everything Has a Price: Don't Push It; Korean Brands: Leather Like Vodka, Anyone's Game
Louis Vuitton, Gucci in the Middle: Rejecting MainstreamThe Cost of Leadership; 'Going Lifestyle'; Summary; Part Two EAST GOES WEST; Chapter 5 The Trouble with Travel; Travel's Role in the 'Education' Process; The 'One City' Illusion and Selling to Non-Locals; From Groups to Individuals; Natural Penetration of Luxury: From CO-J-A-C to Korea; CO-J-A-C: An Appealing Theory of Evolution; The Korean Wave Goes Further; Summary; Chapter 6 Why Chinese Travel and Where To; From France's Popular Front to China's Popular Pastime: Governments Supporting Travel
The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury AbroadTime: On Luxury's Side; Regulation: Just Because I Can Means I Probably Will; Affordability: Cheap Travel, Cheaper Products; Validation: Look at Me, I'm Famous; Experience: Better Products, Better Service; Legitimacy; Asia over Europe for Now? And the United States Tomorrow?; Macau Madness; Why Europe Is Losing Out to Asia; The United States: The Next Eldorado?; Summary; Part Three EAST MEETS EAST; Chapter 7 Are Chinese Brands a Threat to Western Models?; Here's Where I Get My Kit From . . .
Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands
Record Nr. UNINA-9910786601703321
Rambourg Erwan  
Hoboken, : Wiley, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The bling dynasty : why the reign of Chinese luxury shoppers has only just begun
The bling dynasty : why the reign of Chinese luxury shoppers has only just begun
Autore Rambourg Erwan
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, : Wiley, 2014
Descrizione fisica 1 online resource (280 p.)
Disciplina 305.5234
Collana Wiley Finance
Soggetto topico Fashion -- History
Luxury goods industry
Luxury
Art, Architecture & Applied Arts
Arts & Crafts
ISBN 1-118-96971-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Bling Dynasty; Contents; Acknowledgments; About the Author; List of Terms; Foreword; Introduction: The New Silk Road; Chinese Luxury Avatars; Calvin Li; Lewis Wang; Tiffany Ma; Brittany Chen; Hermes Zhou; The Middle-Class Kingdom; Who Am I to Tell You about This?; Bling Is Dead? Long Live Bling!; Part One WEST GOES EAST; Chapter 1 Eastern Promises, Delivered; Don't Believe the Hype? Come to Hong Kong; What It All Means for Luxury; Guys, Guanxi, Gifting; This Is a Man's World; Guanxi and Frustration of the Masses; Xi Is Serious; Same Same?; The Future Is Female; Summary
Chinese Luxury Consumer Pool about to BalloonLooking at the Über-Wealthy; Tapping into Middle-Class Expansion; With So Many Consumers, Is This Still Luxury?; History Approach; Scarcity Approach; Financial Approach; Too Much Cash; M&A as a Weapon to Overcome Ubiquity; Summary; Chapter 4 Deconstructing the Myth; The Art of Storytelling; Cartier: From Niche to a 'Must', and to Leadership Status; Louis Vuitton: Step Out and Be a Globetrotter; Insights over Brands: The Japanese Show the Way; Everything Has a Price: Don't Push It; Korean Brands: Leather Like Vodka, Anyone's Game
Louis Vuitton, Gucci in the Middle: Rejecting MainstreamThe Cost of Leadership; 'Going Lifestyle'; Summary; Part Two EAST GOES WEST; Chapter 5 The Trouble with Travel; Travel's Role in the 'Education' Process; The 'One City' Illusion and Selling to Non-Locals; From Groups to Individuals; Natural Penetration of Luxury: From CO-J-A-C to Korea; CO-J-A-C: An Appealing Theory of Evolution; The Korean Wave Goes Further; Summary; Chapter 6 Why Chinese Travel and Where To; From France's Popular Front to China's Popular Pastime: Governments Supporting Travel
The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury AbroadTime: On Luxury's Side; Regulation: Just Because I Can Means I Probably Will; Affordability: Cheap Travel, Cheaper Products; Validation: Look at Me, I'm Famous; Experience: Better Products, Better Service; Legitimacy; Asia over Europe for Now? And the United States Tomorrow?; Macau Madness; Why Europe Is Losing Out to Asia; The United States: The Next Eldorado?; Summary; Part Three EAST MEETS EAST; Chapter 7 Are Chinese Brands a Threat to Western Models?; Here's Where I Get My Kit From . . .
Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands
Record Nr. UNINA-9910963024003321
Rambourg Erwan  
Hoboken, : Wiley, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Economic Wealth Creation and the Social Division of Labour : Volume I: Institutions and Trust / / by Robert P. Gilles
Economic Wealth Creation and the Social Division of Labour : Volume I: Institutions and Trust / / by Robert P. Gilles
Autore Gilles Robert P
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Descrizione fisica 1 online resource (XV, 315 p. 33 illus., 27 illus. in color.)
Disciplina 305.5234
Soggetto topico Econometrics
International economic relations
Microeconomics
Evolutionary economics
Institutional economics
Labor economics
Economic policy
Quantitative Economics
International Political Economy'
Institutional and Evolutionary Economics
Labor Economics
Economic Policy
ISBN 9783319763972
3319763970
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1: The principles of economic wealth creation -- Chapter 2: Of bubbles and crises - A history of wealth creation -- Chapter 3: A framework for modeling wealth creation -- Chapter 4: Economic relationships and trust -- Chapter 5: The entrepreneurial function. .
Record Nr. UNINA-9910299638303321
Gilles Robert P  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Estilos de desarrollo y buen vivir / / Ana Grondona, compiladora
Estilos de desarrollo y buen vivir / / Ana Grondona, compiladora
Pubbl/distr/stampa Buenos Aires : , : CLACSO, , 2016
Descrizione fisica 1 online resource (212 páginas)
Disciplina 305.5234
Collana Historia del Presente
Soggetto topico Wealth - Social aspects
Riqueza - Aspectos sociales
Development economics - Social aspects
Economía del desarrollo - Aspectos sociales
Soggetto genere / forma Libros electronicos.
ISBN 987-722-496-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Nota di contenuto Naturaleza de los estilos de desarrollo / Alfredo E. Calcagno -- Ciencia, cientificismo y (estilos de) desarrollo / Ana Grondona -- Cuestion ecológica, buen vivir y debates sobre estilos de desarrollo / Victoria Haidar -- Las pautas de consumo como problema / Ramiro Coviello y Pablo Pryluka -- Planificar una "nueva sociedad" / Paula Lucía Aguilar -- Unidad latinoamericana y desarrollo en ALBA y buen vivir / Pilar Fiuza y Celeste Viedma.
Record Nr. UNINA-9910367644803321
Buenos Aires : , : CLACSO, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
I super ricchi : una nuova categoria sociale nell'analisi dell'autore de I persuasori occulti / Vance Packard
I super ricchi : una nuova categoria sociale nell'analisi dell'autore de I persuasori occulti / Vance Packard
Autore PACKARD, Vance
Pubbl/distr/stampa Milano : Bompiani, 1990
Disciplina 305.5234
Soggetto topico Ricchi - Comportamento
ISBN 88-452-1617-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNISA-990003657840203316
PACKARD, Vance  
Milano : Bompiani, 1990
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
The New Luxury Experience : Creating the Ultimate Customer Experience / / by Wided Batat
The New Luxury Experience : Creating the Ultimate Customer Experience / / by Wided Batat
Autore Batat Wided
Edizione [1st ed. 2019.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019
Descrizione fisica 1 online resource (252 pages)
Disciplina 305.5234
658.812
Collana Management for Professionals
Soggetto topico Luxury goods industry
Customer relations - Management
Consumer behavior
Telemarketing
Internet marketing
Luxury
Customer Relationship Management
Consumer Behavior
Digital Marketing
ISBN 3-030-01671-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface -- Part I:The Evolution of Luxury: From Object to Experience -- Chapter 1: Luxury, Back to Origins -- Chapter 2: The New Experiential Luxury Marketing Model -- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends -- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience -- Chapter 4: Capturing Luxury Customer Values -- Chapter 5: Experiential Branding of Luxury -- Chapter 6: Experiential Setting Design -- Chapter 7: Luxury Staff Training -- Chapter 8: Consumer Initiation into Luxury -- Part III: Challenges for the Future of Luxury Experience -- Chapter 9: Alternative Market Research for Understanding Luxury Experience -- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury -- Chapter 11: Is Luxury Experience Compatible with CSR? -- Conclusion. .
Record Nr. UNINA-9910337808403321
Batat Wided  
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui