Beyond the ideal : Pan Americanism in inter-American affairs / edited by David Sheinin |
Pubbl/distr/stampa | Westport ; London, : IX, 225 p. ; 23 cm. |
Disciplina | 303.4828(Relazioni culturali. America Latina) |
Soggetto topico |
AMERICA LATINA - Stati Uniti d'America - Rapporti
STATI UNITI - Relazioni internazionali - America Latina |
ISBN | 02-7596-980-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNIOR-UON00244580 |
Westport ; London, : IX, 225 p. ; 23 cm. | ||
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Lo trovi qui: Univ. L'Orientale | ||
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Branding Latin America : strategies, aims, resistance / / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk |
Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2018 |
Descrizione fisica | 1 online resource (247 pages) |
Disciplina | 303.4828 |
Soggetto topico |
Place marketing - Latin America
Branding (Marketing) - Latin America |
ISBN | 1-4985-6828-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Foreword / Melissa Aronczyk -- Introduction: context and contestation / Dunja Fehimovic and Rebecca Ogden -- Promotion before nation branding : Chile at the world exhibitions / Andrea Paz Cerda Pereira -- The counter-narratives of nation branding : the case of Peru / Félix Lossio Chávez -- Living the brand : authenticity and affective capital in contemporary Cuban tourism / Rebecca Ogden -- Covert nation branding and the neoliberal subject : the case of "it's Colombia, not Columbia" / Paula Gómez Carrillo -- Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Belén Gache's radikal karaoke / Claire Taylor -- Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations / César Jiménez-Martínez -- International love? "Latino" music videos, the Latin brand of universality, and pitbull / Andrew Ginger -- The paradoxes of the "Cuban brand" : authenticity, resistance, and heroic victimhood in Cuban film / Dunja Fehimovi? -- Branding, sense, and their threats / Brett Levinson -- Epilogue / Dunja Fehimovic and Rebecca Ogden -- About the contributors. |
Record Nr. | UNINA-9910796404903321 |
Lanham, Maryland : , : Lexington Books, , 2018 | ||
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Lo trovi qui: Univ. Federico II | ||
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Branding Latin America : strategies, aims, resistance / / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk |
Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2018 |
Descrizione fisica | 1 online resource (247 pages) |
Disciplina | 303.4828 |
Soggetto topico |
Place marketing - Latin America
Branding (Marketing) - Latin America |
ISBN | 1-4985-6828-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Foreword / Melissa Aronczyk -- Introduction: context and contestation / Dunja Fehimovic and Rebecca Ogden -- Promotion before nation branding : Chile at the world exhibitions / Andrea Paz Cerda Pereira -- The counter-narratives of nation branding : the case of Peru / Félix Lossio Chávez -- Living the brand : authenticity and affective capital in contemporary Cuban tourism / Rebecca Ogden -- Covert nation branding and the neoliberal subject : the case of "it's Colombia, not Columbia" / Paula Gómez Carrillo -- Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Belén Gache's radikal karaoke / Claire Taylor -- Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations / César Jiménez-Martínez -- International love? "Latino" music videos, the Latin brand of universality, and pitbull / Andrew Ginger -- The paradoxes of the "Cuban brand" : authenticity, resistance, and heroic victimhood in Cuban film / Dunja Fehimovi? -- Branding, sense, and their threats / Brett Levinson -- Epilogue / Dunja Fehimovic and Rebecca Ogden -- About the contributors. |
Record Nr. | UNINA-9910810593403321 |
Lanham, Maryland : , : Lexington Books, , 2018 | ||
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Lo trovi qui: Univ. Federico II | ||
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Ideas viajeras y sus objetos : el intercambio científico entre Alemania y América austral / eds. Gloria Chicote, Barbara Göbel |
Pubbl/distr/stampa | Madrid, : Iberoamericana ; Frankfurt am Main, : Vervuert, 2011 |
Descrizione fisica | 356 p. : ill. ; 23 cm |
Disciplina | 303.4828(Relazioni culturali. America Latina) |
Soggetto topico |
AMERICA LATINA - Civiltà - Influssi tedeschi
SCIENZIATI TEDESCHI - Influssi - America Latina |
ISBN | 978-84-8489-638-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | spa |
Record Nr. | UNIOR-UON00499934 |
Madrid, : Iberoamericana ; Frankfurt am Main, : Vervuert, 2011 | ||
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Lo trovi qui: Univ. L'Orientale | ||
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Informal empire in Latin America: culture, commerce and capital / edited by Matthew Brown |
Pubbl/distr/stampa | Malden ( (Usa) ; Oxford, : Blackwell, 2008 |
Descrizione fisica | XI, 274 p. ; 23 cm. |
Disciplina | 303.4828(Relazioni culturali. America Latina) |
Soggetto topico |
GRAN BRETAGNA - Relazioni - America latina
AMERICA LATINA - Relazioni - Gran Bretagna |
ISBN | 978-14-05-17932-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNIOR-UON00351133 |
Malden ( (Usa) ; Oxford, : Blackwell, 2008 | ||
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Lo trovi qui: Univ. L'Orientale | ||
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