Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Marketing delle arti e della cultura / François Colbert ; con la collaborazione di Jacques Nantel ... \et al.!
| Marketing delle arti e della cultura / François Colbert ; con la collaborazione di Jacques Nantel ... \et al.! |
| Autore | Colbert, Francois |
| Pubbl/distr/stampa | \Milano!, : ETAS, 2000 |
| Descrizione fisica | XIV, 314 p. ; 22 cm |
| Disciplina |
302.230688
700.688 |
| Collana | Economia della cultura |
| Soggetto topico |
Patrimonio culturale - Marketing
ARTE - MARKETING |
| ISBN | 8845309797 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Titolo uniforme | |
| Record Nr. | UNICAS-RAV0704020 |
Colbert, Francois
|
||
| \Milano!, : ETAS, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino e del Lazio Meridionale | ||
| ||
Social media marketing [[electronic resource] ] : an hour a day 2nd edition / / Dave Evans
| Social media marketing [[electronic resource] ] : an hour a day 2nd edition / / Dave Evans |
| Autore | Evans Dave D |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (434 p.) |
| Disciplina |
302.230688
658.872 |
| Collana | Serious skills |
| Soggetto topico |
Social media - Marketing
Social marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-24054-5
1-282-25405-7 9786613814708 1-118-22767-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Social Media Marketing; Acknowledgments; About the Author; Contents; Foreword; Introduction; Part I: The Foundation of Social Media; Chapter 1: Backlash; The Early Social Networks; The Backlash: Measured and Formalized; The Main Points; Chapter 2: The Marketer's Dilemma; The Roots of Avoidance; Early Online Word of Mouth; The Social Web Blooms; Nielsen Adds Social Metrics; The Main Points; Chapter 3: What Is Social Media?; Social Media Defined; The Elements of Social Media; The Main Points; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0, The Social Web
Social Media Begins HereWeek 1: Engaging with Social Media; The Main Points; Chapter 5: Week 2: The Social Feedback Cycle; Consideration and the Purchase Funnel; Consumer-Generated Media; Create Your Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Touchpoints and the Social Web; Identifying Touchpoints; Quantifying Touchpoints; The Main Points; Chapter 7: Week 4: Influence and Measurement; Quantifying the Conversation; The Main Points; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media Campaign; How Is Social Media Different? Quantifying the Social Feedback CycleThe Main Points; Chapter 9: Week 2: Social Platforms; Building Social Networks; The Main Points; Chapter 10: Week 3: Social Content-Text, Photos, Audio, and Video; Advertising and the Social Web; The Main Points; Chapter 11: Week 4: Social Content-Ratings, Reviews, and Recommendations; The Main Points; Chapter 12: Week 5: Social Interactions; Connecting the Dots; Managing Social Information; The Main Points; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; The Basis for Social Media Metrics Choosing Social Media MetricsReal-World Connections; Audience; Influence; Engagement; Loyalty; Monday: Your Business Objectives; Tuesday: Your Audience; Wednesday: Content Metrics; Thursday: Relevance Metrics; Friday: Impact Metrics; The Main Points; Chapter 14: Week 2: Present Your Social Media Plan; Create Your Plan; Monday: Affirm Your Business Objectives; Tuesday: Define the Opportunity and Choose Your Methods; Wednesday: Select Your Channels; Thursday: Select Your Metrics; Friday: Write and Present Your Plan; The Main Points; Appendix A: Worksheets; Chapters 4-7; Chapters 8-12 Chapters 13 & 14Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs and Resources; Agencies and Social Media Practitioners; Social Networks and Services; Metrics Platforms and Listeners; Index |
| Record Nr. | UNINA-9910461230903321 |
|
Evans Dave D
|
||
| Indianapolis, IN, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media marketing [[electronic resource] ] : an hour a day 2nd edition / / Dave Evans
| Social media marketing [[electronic resource] ] : an hour a day 2nd edition / / Dave Evans |
| Autore | Evans Dave D |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, IN, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (434 p.) |
| Disciplina |
302.230688
658.872 |
| Collana | Serious skills |
| Soggetto topico |
Social media - Marketing
Social marketing |
| ISBN |
1-118-24054-5
1-282-25405-7 9786613814708 1-118-22767-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Social Media Marketing; Acknowledgments; About the Author; Contents; Foreword; Introduction; Part I: The Foundation of Social Media; Chapter 1: Backlash; The Early Social Networks; The Backlash: Measured and Formalized; The Main Points; Chapter 2: The Marketer's Dilemma; The Roots of Avoidance; Early Online Word of Mouth; The Social Web Blooms; Nielsen Adds Social Metrics; The Main Points; Chapter 3: What Is Social Media?; Social Media Defined; The Elements of Social Media; The Main Points; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0, The Social Web
Social Media Begins HereWeek 1: Engaging with Social Media; The Main Points; Chapter 5: Week 2: The Social Feedback Cycle; Consideration and the Purchase Funnel; Consumer-Generated Media; Create Your Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Touchpoints and the Social Web; Identifying Touchpoints; Quantifying Touchpoints; The Main Points; Chapter 7: Week 4: Influence and Measurement; Quantifying the Conversation; The Main Points; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media Campaign; How Is Social Media Different? Quantifying the Social Feedback CycleThe Main Points; Chapter 9: Week 2: Social Platforms; Building Social Networks; The Main Points; Chapter 10: Week 3: Social Content-Text, Photos, Audio, and Video; Advertising and the Social Web; The Main Points; Chapter 11: Week 4: Social Content-Ratings, Reviews, and Recommendations; The Main Points; Chapter 12: Week 5: Social Interactions; Connecting the Dots; Managing Social Information; The Main Points; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; The Basis for Social Media Metrics Choosing Social Media MetricsReal-World Connections; Audience; Influence; Engagement; Loyalty; Monday: Your Business Objectives; Tuesday: Your Audience; Wednesday: Content Metrics; Thursday: Relevance Metrics; Friday: Impact Metrics; The Main Points; Chapter 14: Week 2: Present Your Social Media Plan; Create Your Plan; Monday: Affirm Your Business Objectives; Tuesday: Define the Opportunity and Choose Your Methods; Wednesday: Select Your Channels; Thursday: Select Your Metrics; Friday: Write and Present Your Plan; The Main Points; Appendix A: Worksheets; Chapters 4-7; Chapters 8-12 Chapters 13 & 14Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs and Resources; Agencies and Social Media Practitioners; Social Networks and Services; Metrics Platforms and Listeners; Index |
| Record Nr. | UNINA-9910790027803321 |
|
Evans Dave D
|
||
| Indianapolis, IN, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media marketing [[electronic resource] ] : an hour a day / / Dave Evans
| Social media marketing [[electronic resource] ] : an hour a day / / Dave Evans |
| Autore | Evans Dave <1956-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 302.230688 |
| Collana | Serious skills |
| Soggetto topico |
Social media - Marketing
Social marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-83714-8
9786611837143 0-470-43931-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Social Media Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Disclosure; Part I: The Foundation of Social Media; Chapter 1: Backlash; Chapter 2: The Marketer's Dilemma; Chapter 3: What Is Social Media?; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0: The Social Web; Chapter 5: Week 2: The Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Chapter 7: Week 4: Influence and Measurement; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media Campaign
Chapter 9: Week 2: Social PlatformsChapter 10: Week 3: Social Content: Multimedia; Chapter 11: Week 4: Social Content: Reviews, Ratings, and Recommendations; Chapter 12: Week 5: Social Interactions; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; Chapter 14: Week 2: Present Your Social Media Plan; Appendix A: Worksheets; Worksheets: Part II; Worksheets: Part III; Worksheets: Part IV; Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs; Industry Resources; Agencies and Social Media Practitioners; Social Media Platforms Social Networks and ServicesMetrics Platforms and Providers; Index |
| Record Nr. | UNINA-9910453344303321 |
|
Evans Dave <1956->
|
||
| Indianapolis, Ind., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media marketing [[electronic resource] ] : an hour a day / / Dave Evans
| Social media marketing [[electronic resource] ] : an hour a day / / Dave Evans |
| Autore | Evans Dave <1956-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 302.230688 |
| Collana | Serious skills |
| Soggetto topico |
Social media - Marketing
Social marketing |
| ISBN |
0-470-43933-5
1-281-83714-8 9786611837143 0-470-43931-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Social Media Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Disclosure; Part I: The Foundation of Social Media; Chapter 1: Backlash; Chapter 2: The Marketer's Dilemma; Chapter 3: What Is Social Media?; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0: The Social Web; Chapter 5: Week 2: The Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Chapter 7: Week 4: Influence and Measurement; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media Campaign
Chapter 9: Week 2: Social PlatformsChapter 10: Week 3: Social Content: Multimedia; Chapter 11: Week 4: Social Content: Reviews, Ratings, and Recommendations; Chapter 12: Week 5: Social Interactions; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; Chapter 14: Week 2: Present Your Social Media Plan; Appendix A: Worksheets; Worksheets: Part II; Worksheets: Part III; Worksheets: Part IV; Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs; Industry Resources; Agencies and Social Media Practitioners; Social Media Platforms Social Networks and ServicesMetrics Platforms and Providers; Index |
| Record Nr. | UNINA-9910782488403321 |
|
Evans Dave <1956->
|
||
| Indianapolis, Ind., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||