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Advertising to children : concepts and controversies / / M. Carole Macklin, Les Carlson, editors
| Advertising to children : concepts and controversies / / M. Carole Macklin, Les Carlson, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : Sage Publications, c1999 |
| Descrizione fisica | 1 online resource (xiv, 322 p.) : ill |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
MacklinM. Carole
CarlsonLes |
| Soggetto topico |
Television advertising and children - United States
Advertising and children - United States |
| ISBN |
0-7619-1284-3
1-322-41754-7 1-4522-6217-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Introduction -- Part I - In Search of what Children Know and Think About Advertising and how Advertising Works -- Chapter 1 - Through the Eyes of a Child: Children's Knowledge and Understanding of Advertising -- Chapter 2 - Socialization and Adolescents' Skepticism Toward Advertising -- Chapter 3 - Evaluating the Impact of Affiliation Change on Children's TV Viewership and Perceptions of Network Branding -- Chapter 4 - Youth, Advertising, and Symbolic Meaning -- Part II - Societal Impact and Concerns -- Chapter 5 - "We'll be Back In a Moment": A Content Analysis of Advertisements in Children's Television in the 1950s -- Chapter 6 - Mothers' Preferences for Regulating Children's Television -- Chapter 7 - A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices -- Chapter 8 - The Beauty Myth and the Persuasiveness of Advertising: A Look at Adolescent Girls and Boys -- Chapter 9 - Selling Food to Children: Is Fun Part of a Balanced Breakfast? -- Part III - Advertising Directed to Children About Cigarettes, Smoking, and Beer -- Chapter 10 - How do We Persuade Children not to Smoke? -- Chapter 11 - Camels and Cowboys: How Junior High Students View Cigarette Advertising -- Chapter 12 - Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings -- Part IV - Future Directions for Research -- Chapter 13 - Advertising to Children in the Twenty-First Century: New Questions within Familiar Themes -- Chapter 14 - The Future for Children and the Internet -- Chapter 15 - Advertising's Effects: Juxtaposing Research with Older and Younger Youths -- Chapter 16 - The Context of Advertising and Children: Future Research Directions -- Index -- About the Editors -- About the Contributors. |
| Record Nr. | UNINA-9910818644603321 |
| Thousand Oaks, Calif., : Sage Publications, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades
| Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
| Autore | Gunter Barrie |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
OatesCaroline
BladesMark |
| Soggetto topico |
Television advertising and children
Advertising and children |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910450283403321 |
Gunter Barrie
|
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| Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades
| Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
| Autore | Gunter Barrie |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
OatesCaroline
BladesMark |
| Soggetto topico |
Television advertising and children
Advertising and children |
| ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910783302503321 |
|
Gunter Barrie
|
||
| Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising to children on TV : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades
| Advertising to children on TV : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
| Autore | Gunter Barrie |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
OatesCaroline
BladesMark |
| Soggetto topico |
Television advertising and children
Advertising and children |
| ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910817659303321 |
|
Gunter Barrie
|
||
| Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Children & television [[electronic resource] ] : images in a changing sociocultural world / / edited by Gordon L. Berry, Joy Keiko Asamen
| Children & television [[electronic resource] ] : images in a changing sociocultural world / / edited by Gordon L. Berry, Joy Keiko Asamen |
| Pubbl/distr/stampa | Newbury Park, Calif., : SAGE, 1993 |
| Descrizione fisica | 1 online resource (343 p.) |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
BerryGordon L
AsamenJoy Keiko <1953-> |
| Soggetto topico |
Cultural pluralism - United States
Television and children - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4833-2622-5
1-4522-5374-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910481030003321 |
| Newbury Park, Calif., : SAGE, 1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Children & television : images in a changing sociocultural world / / Gordon L. Berry, Joy Keiko Asamen
| Children & television : images in a changing sociocultural world / / Gordon L. Berry, Joy Keiko Asamen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Newbury Park, Calif., : Sage Publications, c1993 |
| Descrizione fisica | 1 online resource (x, 332 pages) : illustrations |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
AsamenJoy Keiko <1953->
BerryGordon L |
| Soggetto topico |
Cultural pluralism - United States
Television and children - United States |
| ISBN |
1-4833-2622-5
1-4522-5374-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- Preface -- Introduction: Television as a Worldwide -- Part I - Television and the Developing Child in a Multimedia World -- Chapter 1 - The Developing Child in a Multimedia Society -- Chapter 2 - Cognitive Developmental Influences on Children's Understanding of Television -- Chapter 3 - From Television Forms to Genre Schemata: Children's Perceptions of Television Reality -- Chapter 4 - The Program-Length Commercial: A Study of the Effects of Television/Toy Tie-Ins on Imaginative Play -- Chapter 5 - Creativity of Children in a Television World -- Chapter 6 - Children and Media in Media Education -- Chapter 7 - The Medium of Television and the School Curriculum: Turning Research Into Classroom Practice -- Part II - Television and the Development of a Child's Worldview -- Chapter 8 - The Medium and the Society: The Role of Television in American Life -- Chapter 9 - Cultural Diversity on Saturday Morning Television -- Chapter 10 - Rubik's Tube: Developing a Child's Television Worldview -- Chapter 11 - Conceptual Models of an African-American Belief System: A Program of Research -- Part III - Television and the Development of a Child's Understanding of Diverse Populations -- Chapter 12 - Television, the Portrayal of African Americans, and the Development of Children's Attitudes -- Chapter 13 - Developing Television for American Indian and Alaska Native Children in the Late 20th Century -- Chapter 14 - They're So Cute When They're Young: The Asian-American Child on Television -- Chapter 15 - The Television Worlds of Latino Children -- Chapter 16 - Television, the Portrayal of Women, and Children's Attitudes -- Chapter 17 - Television, the Portrayal of the Elderly, and Children's Attitudes -- Chapter 18 - Changing Channels: The Portrayal of People With Disabilities on Television.
Part IV - Future Perspectives on Programs for Children -- Chapter 19 - Policy and the Future of Children's Television -- Chapter 20 - Public Television Programming and the Changing Cultural Landscape -- Chapter 21 - The Challenge to Improve Television for Children: A New Perspective -- Chapter 22 - The Nickelodeon Experience -- Epilogue: What Children Learn From Television and How They Learn It -- Author Index -- Subject Index -- About the Contributors. |
| Altri titoli varianti | Children and television |
| Record Nr. | UNINA-9910808817603321 |
| Newbury Park, Calif., : Sage Publications, c1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Television and child development [[electronic resource] /] / Judith Van Evra
| Television and child development [[electronic resource] /] / Judith Van Evra |
| Autore | Van Evra Judith Page |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2004 |
| Descrizione fisica | 1 online resource (323 p.) |
| Disciplina | 302.23/45/083 |
| Collana | LEA's communication series |
| Soggetto topico |
Television and children
Child development |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-61546-2
1-282-32133-1 9786612321337 1-4106-1044-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; Introduction; I: THEORETICAL PERSPECTIVES AND RESEARCH METHODOLOGY; II: COGNITIVE ASPECTS OF MEDIA EXPERIENCE; III: SOCIAL, EMOTIONAL, AND BEHAVIORAL ASPECTS OF MEDIA EXPERIENCE; IV: OTHER TECHNOLOGIES; V: INTERVENTIONS AND CONCLUSIONS; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910450215003321 |
|
Van Evra Judith Page
|
||
| Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Television and child development [[electronic resource] /] / Judith Van Evra
| Television and child development [[electronic resource] /] / Judith Van Evra |
| Autore | Van Evra Judith Page |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2004 |
| Descrizione fisica | 1 online resource (323 p.) |
| Disciplina | 302.23/45/083 |
| Collana | LEA's communication series |
| Soggetto topico |
Television and children
Child development |
| ISBN |
1-135-61546-2
1-282-32133-1 9786612321337 1-4106-1044-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; Introduction; I: THEORETICAL PERSPECTIVES AND RESEARCH METHODOLOGY; II: COGNITIVE ASPECTS OF MEDIA EXPERIENCE; III: SOCIAL, EMOTIONAL, AND BEHAVIORAL ASPECTS OF MEDIA EXPERIENCE; IV: OTHER TECHNOLOGIES; V: INTERVENTIONS AND CONCLUSIONS; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910783301503321 |
|
Van Evra Judith Page
|
||
| Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Television and child development / / Judith Van Evra
| Television and child development / / Judith Van Evra |
| Autore | Van Evra Judith Page |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2004 |
| Descrizione fisica | 1 online resource (323 p.) |
| Disciplina | 302.23/45/083 |
| Collana | LEA's communication series |
| Soggetto topico |
Television and children
Child development |
| ISBN |
1-135-61546-2
1-282-32133-1 9786612321337 1-4106-1044-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; Introduction; I: THEORETICAL PERSPECTIVES AND RESEARCH METHODOLOGY; II: COGNITIVE ASPECTS OF MEDIA EXPERIENCE; III: SOCIAL, EMOTIONAL, AND BEHAVIORAL ASPECTS OF MEDIA EXPERIENCE; IV: OTHER TECHNOLOGIES; V: INTERVENTIONS AND CONCLUSIONS; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910812381103321 |
|
Van Evra Judith Page
|
||
| Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||