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Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese
| Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, 2003 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 302.23/068/8 |
| Altri autori (Persone) |
AlbarranAlan B
ArreseAngel |
| Collana | LEA's communication series |
| Soggetto topico |
Mass media - Marketing
Time management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-63842-X
1-282-32168-4 9786612321689 1-4106-0663-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| Record Nr. | UNINA-9910455079703321 |
| Mahwah, N.J., : Lawrence Erlbaum, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese
| Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, 2003 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 302.23/068/8 |
| Altri autori (Persone) |
AlbarranAlan B
ArreseAngel |
| Collana | LEA's communication series |
| Soggetto topico |
Mass media - Marketing
Time management |
| ISBN |
1-135-63842-X
1-282-32168-4 9786612321689 1-4106-0663-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| Record Nr. | UNINA-9910780034403321 |
| Mahwah, N.J., : Lawrence Erlbaum, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Time and media markets / / edited by Alan B. Albarran, Angel Arrese
| Time and media markets / / edited by Alan B. Albarran, Angel Arrese |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, 2003 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 302.23/068/8 |
| Altri autori (Persone) |
AlbarranAlan B
ArreseAngel |
| Collana | LEA's communication series |
| Soggetto topico |
Mass media - Marketing
Time management |
| ISBN |
1-135-63842-X
1-282-32168-4 9786612321689 1-4106-0663-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| Record Nr. | UNINA-9910821600203321 |
| Mahwah, N.J., : Lawrence Erlbaum, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||