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Artful persuasion [[e-book] ] : how to command attention, change minds, and influence people / / Harry Mills
| Artful persuasion [[e-book] ] : how to command attention, change minds, and influence people / / Harry Mills |
| Autore | Mills Harry <1950-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, c2000 |
| Descrizione fisica | 1 online resource (xviii, 300 p. ) : ill. ; |
| Disciplina | 153.8/52 |
| Soggetto topico |
Influence (Psychology)
Persuasion (Psychology) |
| ISBN | 0-8144-2525-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910678504403321 |
Mills Harry <1950->
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| New York, : AMACOM, c2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The dynamics of persuasion : communication and attitudes in the 21st century / / Richard M. Perloff
| The dynamics of persuasion : communication and attitudes in the 21st century / / Richard M. Perloff |
| Autore | Perloff Richard M. |
| Edizione | [Sixth edition.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (649 pages) : color illustrations |
| Disciplina | 153.8/52 |
| Collana | Routledge communication series |
| Soggetto topico |
Persuasion (Psychology)
Mass media - Psychological aspects Attitude change |
| ISBN |
1-315-65771-6
1-317-32888-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Foundations -- pt. 2. The nature of attitudes -- pt. 3. Changing attitudes and behavior -- pt. 4. Persuasive communication contexts. |
| Record Nr. | UNINA-9910155242603321 |
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Perloff Richard M.
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| New York : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Getting your way every day [[electronic resource] ] : mastering the lost art of pure persuasion / / Alan Axelrod
| Getting your way every day [[electronic resource] ] : mastering the lost art of pure persuasion / / Alan Axelrod |
| Autore | Axelrod Alan <1952-> |
| Pubbl/distr/stampa | Washington, D.C., : AMACOM, 2007 |
| Descrizione fisica | 293 p |
| Disciplina | 153.8/52 |
| Soggetto topico |
Persuasion (Psychology)
Rhetoric Influence (Psychology) Business communication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-12841-4
9786611128418 0-8144-2975-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light. |
| Record Nr. | UNINA-9910452037703321 |
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Axelrod Alan <1952->
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| Washington, D.C., : AMACOM, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Getting your way every day [[electronic resource] ] : mastering the lost art of pure persuasion / / Alan Axelrod
| Getting your way every day [[electronic resource] ] : mastering the lost art of pure persuasion / / Alan Axelrod |
| Autore | Axelrod Alan <1952-> |
| Pubbl/distr/stampa | Washington, D.C., : AMACOM, 2007 |
| Descrizione fisica | 293 p |
| Disciplina | 153.8/52 |
| Soggetto topico |
Persuasion (Psychology)
Rhetoric Influence (Psychology) Business communication |
| ISBN |
1-281-12841-4
9786611128418 0-8144-2975-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light. |
| Record Nr. | UNINA-9910777602903321 |
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Axelrod Alan <1952->
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| Washington, D.C., : AMACOM, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Influence [[electronic resource] ] : portable power for the '90s / / Elaina Zuker
| Influence [[electronic resource] ] : portable power for the '90s / / Elaina Zuker |
| Autore | Zuker Elaina |
| Pubbl/distr/stampa | Menlo Park, CA, : Crisps Publications, c1994 |
| Descrizione fisica | 1 online resource (86 p.) |
| Disciplina | 153.8/52 |
| Collana | 50-Minute series |
| Soggetto topico |
Influence (Psychology)
Persuasion (Psychology) Success - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4175-2210-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""TITLE""; ""COPYRIGHT""; ""ABOUT THE AUTHOR""; ""CONTENTS""; ""INTRODUCTION""; ""PART I Influence� Getting What You Want""; ""INFLUENCE� GETTING WHAT YOU WANT""; ""What Influences You?""; ""Influence Factors Checklist""; ""A NEW DEFINITION OF INFLUENCE""; ""What Influence Isn�t""; ""WHAT INFLUENCE MEANS TO YOU""; ""DOVETAILING� YOUR WIN-WIN STRATEGY""; ""INFLUENCE""; ""MANIPULATION""; ""Getting Tuned In""; ""There Are No Shortcuts""; ""CREATING A PERSONAL INFLUENCE ACTION PLAN""; ""A FIVE-STEP PLAN""; ""PART II Influencing in an Age of Change""; ""INFLUENCING IN AN AGE OF CHANGE""
""Meeting the Challenge of an Age of Change""""COMPETITION:""; ""The Race Heats Up""; ""TECHNOLOGY:""; ""The Danger Of Depersonalization""; ""INFORMATION:""; ""Getting What You Need""; ""WORKER VALUES:""; ""New Management Norms Required""; ""INNOVATION:""; ""We�re All Expected to be More Creative""; ""ORGANIZATIONAL STRUCTURE:""; ""Changing the Way Things Work""; ""OLD HIERARCHICAL STRUCTURES""; ""NEW INFLUENCE STRUCTURES""; ""CAUGHT IN THE MIDDLE""; ""PLAYING IT BY EAR""; ""GETTING AHEAD IN THE AGE OF CHANGE""; ""YOUR OWN ORGANIZATION""; ""PART III How to Influence Anybody"" ""THE FORMULA FOR SUCCESS""""INFLUENCE=ATTENTIVENESS+FLEXIBILITY""; ""Learning How Best to Apply Influence Skills""; ""LIKE LIKES LIKE""; ""PART IV The Art of Listening: The Underrated “Power Tool�""; ""WHY LISTENING IS SO DIFFICULT""; ""Why?""; ""Distractions""; ""Lack of Training""; ""Filtering""; ""Self-Absorption""; ""LISTENING TO INFLUENCE""; ""1. Listening without Judging""; ""2. Developing a Genuine Interest in Others""; ""3. Learning to Ask Good Questions""; ""4. Developing the Art of Helping with Silence""; ""5. Developing a Desire to Accommodate""; ""Accommodation Quick-Check"" ""6. Practice Makes Perfect""""OPEN LISTENING""; ""ACTIVE LISTENING""; ""REFLECTING FEELINGS""; ""OPEN-ENDED QUESTIONING""; ""BLOCK-BUSTING QUESTIONS""; ""COMPARATORS: PRECISION QUESTIONS""; ""Qualifying Comparators""; ""UNIVERSALS""; ""PART V Refined Listening""; ""FINE-TUNING YOUR RADAR""; ""THE CONTEXT""; ""The External Environment""; ""The Internal Environment""; ""THE SIX Rs""; ""1. Relationship""; ""2. Range""; ""3. Record""; ""4. Reasons""; ""5. Rules""; ""6. Resistance""; ""THE CONTENT""; ""THE MEDIUM""; ""Refined Listening""; ""TUNING IN TO WHAT�S UNSPOKEN"" ""1. Body Posture and Gestures""""2. Skin Color Changes""; ""3. Minute Muscle Changes""; ""4. Lower Lip Changes""; ""5. Breathing Changes""; ""6. Voice Patterns: Tone, Tempo and Volume""; ""REPRESENTATIONAL SYSTEMS""; ""A VISUAL PERSON""; ""AN AUDITORY PERSON""; ""A KINESTHETIC PERSON""; ""A GUSTATORY PERSON""; ""AN OLFACTORY PERSON""; ""PART VI The Magic of Rapport""; ""SETTING THE STAGE FOR GREATER INFLUENCE""; ""RAPPORT""; ""ENTRAINMENT""; ""ENTRAINMENT AND THE RHYTHM OF RAPPORT""; ""ENTRAINMENT AS RAPPORT� THE HEARTBEAT OF INFLUENCE""; ""Breaking Rapport""; ""Matching Breathing"" ""Matching Voice"" |
| Record Nr. | UNINA-9910455640503321 |
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Zuker Elaina
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||
| Menlo Park, CA, : Crisps Publications, c1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Influence [[electronic resource] ] : portable power for the '90s / / Elaina Zuker
| Influence [[electronic resource] ] : portable power for the '90s / / Elaina Zuker |
| Autore | Zuker Elaina |
| Pubbl/distr/stampa | Menlo Park, CA, : Crisps Publications, c1994 |
| Descrizione fisica | 1 online resource (86 p.) |
| Disciplina | 153.8/52 |
| Collana | 50-Minute series |
| Soggetto topico |
Influence (Psychology)
Persuasion (Psychology) Success - Psychological aspects |
| ISBN | 1-4175-2210-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""TITLE""; ""COPYRIGHT""; ""ABOUT THE AUTHOR""; ""CONTENTS""; ""INTRODUCTION""; ""PART I Influence� Getting What You Want""; ""INFLUENCE� GETTING WHAT YOU WANT""; ""What Influences You?""; ""Influence Factors Checklist""; ""A NEW DEFINITION OF INFLUENCE""; ""What Influence Isn�t""; ""WHAT INFLUENCE MEANS TO YOU""; ""DOVETAILING� YOUR WIN-WIN STRATEGY""; ""INFLUENCE""; ""MANIPULATION""; ""Getting Tuned In""; ""There Are No Shortcuts""; ""CREATING A PERSONAL INFLUENCE ACTION PLAN""; ""A FIVE-STEP PLAN""; ""PART II Influencing in an Age of Change""; ""INFLUENCING IN AN AGE OF CHANGE""
""Meeting the Challenge of an Age of Change""""COMPETITION:""; ""The Race Heats Up""; ""TECHNOLOGY:""; ""The Danger Of Depersonalization""; ""INFORMATION:""; ""Getting What You Need""; ""WORKER VALUES:""; ""New Management Norms Required""; ""INNOVATION:""; ""We�re All Expected to be More Creative""; ""ORGANIZATIONAL STRUCTURE:""; ""Changing the Way Things Work""; ""OLD HIERARCHICAL STRUCTURES""; ""NEW INFLUENCE STRUCTURES""; ""CAUGHT IN THE MIDDLE""; ""PLAYING IT BY EAR""; ""GETTING AHEAD IN THE AGE OF CHANGE""; ""YOUR OWN ORGANIZATION""; ""PART III How to Influence Anybody"" ""THE FORMULA FOR SUCCESS""""INFLUENCE=ATTENTIVENESS+FLEXIBILITY""; ""Learning How Best to Apply Influence Skills""; ""LIKE LIKES LIKE""; ""PART IV The Art of Listening: The Underrated “Power Tool�""; ""WHY LISTENING IS SO DIFFICULT""; ""Why?""; ""Distractions""; ""Lack of Training""; ""Filtering""; ""Self-Absorption""; ""LISTENING TO INFLUENCE""; ""1. Listening without Judging""; ""2. Developing a Genuine Interest in Others""; ""3. Learning to Ask Good Questions""; ""4. Developing the Art of Helping with Silence""; ""5. Developing a Desire to Accommodate""; ""Accommodation Quick-Check"" ""6. Practice Makes Perfect""""OPEN LISTENING""; ""ACTIVE LISTENING""; ""REFLECTING FEELINGS""; ""OPEN-ENDED QUESTIONING""; ""BLOCK-BUSTING QUESTIONS""; ""COMPARATORS: PRECISION QUESTIONS""; ""Qualifying Comparators""; ""UNIVERSALS""; ""PART V Refined Listening""; ""FINE-TUNING YOUR RADAR""; ""THE CONTEXT""; ""The External Environment""; ""The Internal Environment""; ""THE SIX Rs""; ""1. Relationship""; ""2. Range""; ""3. Record""; ""4. Reasons""; ""5. Rules""; ""6. Resistance""; ""THE CONTENT""; ""THE MEDIUM""; ""Refined Listening""; ""TUNING IN TO WHAT�S UNSPOKEN"" ""1. Body Posture and Gestures""""2. Skin Color Changes""; ""3. Minute Muscle Changes""; ""4. Lower Lip Changes""; ""5. Breathing Changes""; ""6. Voice Patterns: Tone, Tempo and Volume""; ""REPRESENTATIONAL SYSTEMS""; ""A VISUAL PERSON""; ""AN AUDITORY PERSON""; ""A KINESTHETIC PERSON""; ""A GUSTATORY PERSON""; ""AN OLFACTORY PERSON""; ""PART VI The Magic of Rapport""; ""SETTING THE STAGE FOR GREATER INFLUENCE""; ""RAPPORT""; ""ENTRAINMENT""; ""ENTRAINMENT AND THE RHYTHM OF RAPPORT""; ""ENTRAINMENT AS RAPPORT� THE HEARTBEAT OF INFLUENCE""; ""Breaking Rapport""; ""Matching Breathing"" ""Matching Voice"" |
| Record Nr. | UNINA-9910780451503321 |
|
Zuker Elaina
|
||
| Menlo Park, CA, : Crisps Publications, c1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Maximum influence [[electronic resource] ] : the 12 universal laws of power persuasion / / Kurt W. Mortensen
| Maximum influence [[electronic resource] ] : the 12 universal laws of power persuasion / / Kurt W. Mortensen |
| Autore | Mortensen Kurt W |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : American Management Association, c2004 |
| Descrizione fisica | 1 online resource (253 p.) |
| Disciplina | 153.8/52 |
| Soggetto topico |
Persuasion (Psychology)
Influence (Psychology) Success - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2804-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue. |
| Record Nr. | UNINA-9910449672703321 |
|
Mortensen Kurt W
|
||
| New York, : American Management Association, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Maximum influence [[electronic resource] ] : the 12 universal laws of power persuasion / / Kurt W. Mortensen
| Maximum influence [[electronic resource] ] : the 12 universal laws of power persuasion / / Kurt W. Mortensen |
| Autore | Mortensen Kurt W |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : American Management Association, c2004 |
| Descrizione fisica | 1 online resource (253 p.) |
| Disciplina | 153.8/52 |
| Soggetto topico |
Persuasion (Psychology)
Influence (Psychology) Success - Psychological aspects |
| ISBN | 0-8144-2804-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue. |
| Record Nr. | UNINA-9910783060703321 |
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Mortensen Kurt W
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| New York, : American Management Association, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra
| Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina | 153.8/52 |
| Altri autori (Persone) |
BatraRajeev
ScottLinda M |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Imagery (Psychology)
Persuasion (Psychology) Advertising - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1410607259
1-283-64195-X 1-135-63569-2 1-282-32208-7 9786612322082 1-4106-0725-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Persuasive Imagery; Copyright Page; Table of Contents; Acknowledgment; Introduction: Linda M. Scott and Rajeev Batra; I. Persuasive Imagery:What Do We Really Know?; 1. Persuasion by Design: The State of Expertise on Visual Influence Tactics: Keven Malkewitz, Peter Wright, and Marian Friestad; 2. A Review of the Visual Rhetoric Literature: Keith Kenney and Linda M. Scott; II. Image and Response; 3. When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images: Jane E. Raymond
4. Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind: Piotr Winkielman, Norbert Schwarz, Rolf Reber, and Tedra A. Fazendeiro5. A Levels-of-Processing Model of Advertising Repetition Effects: Christie L. Nordhielm; 6. Changes in Logo Designs: Chasing the Elusive Butterfly Curve: Ronald W. Pimentel and Susan E. Heckler; 7. Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens; III. Image and Word; 8. Scripted Thought: Nader T. Tavassoli 9. Visual and Linguistic Processing of Ads by Bilingual Consumers: David Luna and Laura A. Peracchio10. The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context: Gayathri Mani and Deborah J.MacInnis; IV. Image and Ad; 11. The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F.McQuarrie and David Glen Mick; 12. Invoking the Rhetorical Power of Character to Create Identifications: Michael S.Mulvey and Carmen Medina 13. Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert14. "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller; 15. Understanding Visual Metaphor in Advertising: Barbara J. Phillips; V. Image and Object; 16. Color as a Tool for Visual Persuasion: Lawrence L. Garber, Jr., and Eva M. Hyatt; 17. The Marriage of Graphic Design and Research-Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz 18. Building Brands: Architectural Expression in the Electronic Age: Jonathan E. Schroeder19. "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space: Natalie T. Wood, Michael R. Solomon, and Basil G. Englis; 20. Persuasive Form: Mobile Telephones in Hungary: Dóra Horváth; Author Index; Subject Index |
| Record Nr. | UNINA-9910456457903321 |
| Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra
| Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina | 153.8/52 |
| Altri autori (Persone) |
BatraRajeev
ScottLinda M |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Imagery (Psychology)
Persuasion (Psychology) Advertising - Psychological aspects |
| ISBN |
1-135-63568-4
1410607259 1-283-64195-X 1-135-63569-2 1-282-32208-7 9786612322082 1-4106-0725-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Persuasive Imagery; Copyright Page; Table of Contents; Acknowledgment; Introduction: Linda M. Scott and Rajeev Batra; I. Persuasive Imagery:What Do We Really Know?; 1. Persuasion by Design: The State of Expertise on Visual Influence Tactics: Keven Malkewitz, Peter Wright, and Marian Friestad; 2. A Review of the Visual Rhetoric Literature: Keith Kenney and Linda M. Scott; II. Image and Response; 3. When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images: Jane E. Raymond
4. Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind: Piotr Winkielman, Norbert Schwarz, Rolf Reber, and Tedra A. Fazendeiro5. A Levels-of-Processing Model of Advertising Repetition Effects: Christie L. Nordhielm; 6. Changes in Logo Designs: Chasing the Elusive Butterfly Curve: Ronald W. Pimentel and Susan E. Heckler; 7. Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens; III. Image and Word; 8. Scripted Thought: Nader T. Tavassoli 9. Visual and Linguistic Processing of Ads by Bilingual Consumers: David Luna and Laura A. Peracchio10. The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context: Gayathri Mani and Deborah J.MacInnis; IV. Image and Ad; 11. The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F.McQuarrie and David Glen Mick; 12. Invoking the Rhetorical Power of Character to Create Identifications: Michael S.Mulvey and Carmen Medina 13. Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert14. "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller; 15. Understanding Visual Metaphor in Advertising: Barbara J. Phillips; V. Image and Object; 16. Color as a Tool for Visual Persuasion: Lawrence L. Garber, Jr., and Eva M. Hyatt; 17. The Marriage of Graphic Design and Research-Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz 18. Building Brands: Architectural Expression in the Electronic Age: Jonathan E. Schroeder19. "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space: Natalie T. Wood, Michael R. Solomon, and Basil G. Englis; 20. Persuasive Form: Mobile Telephones in Hungary: Dóra Horváth; Author Index; Subject Index |
| Record Nr. | UNINA-9910780217403321 |
| Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
