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| Pubbl/distr/stampa | New Haven, Conn. : , : W.E. Rudge Inc., , 1940-2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 070.5/068 |
| Soggetto topico |
Book industries and trade
Livres - Industrie Grafische vormgeving Industrie du livre Arts graphiques |
| Soggetto genere / forma |
Periodicals.
Ressource Internet (Descripteur de forme) Périodique électronique (Descripteur de forme) |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996210236503316 |
| New Haven, Conn. : , : W.E. Rudge Inc., , 1940-2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Print
| Pubbl/distr/stampa | New Haven, Conn. : , : W.E. Rudge Inc., , 1940-2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 070.5/068 |
| Soggetto topico |
Book industries and trade
Livres - Industrie Grafische vormgeving Industrie du livre Arts graphiques |
| Soggetto genere / forma |
Periodicals.
Ressource Internet (Descripteur de forme) Périodique électronique (Descripteur de forme) |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910140053803321 |
| New Haven, Conn. : , : W.E. Rudge Inc., , 1940-2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Publishing for profit : successful bottom-line management for book publishers / / Thomas Woll ; foreword by Dominique Raccah ; cover design John Yates
| Publishing for profit : successful bottom-line management for book publishers / / Thomas Woll ; foreword by Dominique Raccah ; cover design John Yates |
| Autore | Woll Thomas |
| Edizione | [Revised and expanded fifth edition.] |
| Pubbl/distr/stampa | Chicago, Illinois : , : Chicago Review Press, , 2014 |
| Descrizione fisica | 1 online resource (402 pages) |
| Disciplina | 070.5/068 |
| Altri autori (Persone) |
RaccahDominique
YatesJohn |
| Soggetto topico | Publishers and publishing - United States - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-61374-974-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Title Page; Half Title; Copyright; Dedication; Contents; List of Tables and Forms; Foreword; Preface to the Fifth Edition; Acknowledgments; Introduction; I. The World of Publishing; 1. C3-Commitment, Consistency, Credibility; 2. The Publishing Environment; II. Managerial Organization: Strategy and Techniques; 3. Define Your Niche; Research, Research, Research-Look Before You Leap; Who Is Your Market and Who Is the Competition?; Develop a Clear Vision: The Mission Statement; Organization Chart; Job Descriptions; 4. Make Planning Primary; Setting Goals and Objectives; Budgeting
Cash FlowIncome Statements and Balance Sheets; Create a Board of Directors; 5. Keep Your Staff Lean (But Not Necessarily Mean); 6. Protect Your Assets; Cash and Accounts Receivable; Intangible Assets; Copyrights; Contracts; Trademarks; II. Functional Organization: Strategy and Techniques; 7. The Editorial Process/Content Management; Editorial Category Planning; Comparative Book Template and Review; Editorial Acquisition; Editorial and Proposal Meetings; Title Profit and Loss Statements (Title P&Ls); Contracts; Contract Analysis Form; Title Fact Sheet/Title Management Form Metadata: Let the Industry Know about Your BookManaging and Revitalizing Backlist; Every Editor Should Be a Sales Manager; Evaluating Editors; 8. Production and Manufacturing; The Production Schedule; Production Meetings; Production Checklist; XML; Costing and Estimating; Money-Saving Tips; 9. Sales . . . and More Sales; What Sells Books and Who Buys Them?; Distribution: Options and Issues; Sales Budgets; Title Launch Meetings; Pre-Sales Meetings; Sales Meeting; Analyzing Your Sales; Marketing Plans; Publicity; 10. Subsidiary Rights; Book Clubs; Pricing for Book Clubs; Serial Rights Foreign RightsForeign Rights Agents; Mass-Market Rights; Tracking Sub-Rights Sales; 11. Direct Response Marketing: Internet 101; Develop a List of Targeted Prospects; The Package; The Economics of Direct Response Marketing; Tracking Your Sales; 12. Operations, Fulfillment, and Accounting; Electronic Data Interchange; Accounts Receivable and Cash Flow; Publishing Software; Warehousing and Shipping; 13. Electronic Publishing and Marketing; E-books; Print-on-Demand; Digital Business Models; Internet Sales Methods; Analyze Your Sales and Website Results; 14. Returns; Reasons for Returns Other Return IssuesHow to Reduce Returns; Analyze Returns to Control Returns; Conclusion; Appendix; Index; Back Cover |
| Record Nr. | UNINA-9910463708303321 |
Woll Thomas
|
||
| Chicago, Illinois : , : Chicago Review Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Publishing for profit : successful bottom-line management for book publishers / / Thomas Woll ; foreword by Dominique Raccah ; cover design John Yates
| Publishing for profit : successful bottom-line management for book publishers / / Thomas Woll ; foreword by Dominique Raccah ; cover design John Yates |
| Autore | Woll Thomas |
| Edizione | [Revised and expanded fifth edition.] |
| Pubbl/distr/stampa | Chicago, Illinois : , : Chicago Review Press, , 2014 |
| Descrizione fisica | 1 online resource (402 pages) |
| Disciplina | 070.5/068 |
| Altri autori (Persone) |
RaccahDominique
YatesJohn |
| Soggetto topico | Publishers and publishing - United States - Management |
| ISBN | 1-61374-974-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Title Page; Half Title; Copyright; Dedication; Contents; List of Tables and Forms; Foreword; Preface to the Fifth Edition; Acknowledgments; Introduction; I. The World of Publishing; 1. C3-Commitment, Consistency, Credibility; 2. The Publishing Environment; II. Managerial Organization: Strategy and Techniques; 3. Define Your Niche; Research, Research, Research-Look Before You Leap; Who Is Your Market and Who Is the Competition?; Develop a Clear Vision: The Mission Statement; Organization Chart; Job Descriptions; 4. Make Planning Primary; Setting Goals and Objectives; Budgeting
Cash FlowIncome Statements and Balance Sheets; Create a Board of Directors; 5. Keep Your Staff Lean (But Not Necessarily Mean); 6. Protect Your Assets; Cash and Accounts Receivable; Intangible Assets; Copyrights; Contracts; Trademarks; II. Functional Organization: Strategy and Techniques; 7. The Editorial Process/Content Management; Editorial Category Planning; Comparative Book Template and Review; Editorial Acquisition; Editorial and Proposal Meetings; Title Profit and Loss Statements (Title P&Ls); Contracts; Contract Analysis Form; Title Fact Sheet/Title Management Form Metadata: Let the Industry Know about Your BookManaging and Revitalizing Backlist; Every Editor Should Be a Sales Manager; Evaluating Editors; 8. Production and Manufacturing; The Production Schedule; Production Meetings; Production Checklist; XML; Costing and Estimating; Money-Saving Tips; 9. Sales . . . and More Sales; What Sells Books and Who Buys Them?; Distribution: Options and Issues; Sales Budgets; Title Launch Meetings; Pre-Sales Meetings; Sales Meeting; Analyzing Your Sales; Marketing Plans; Publicity; 10. Subsidiary Rights; Book Clubs; Pricing for Book Clubs; Serial Rights Foreign RightsForeign Rights Agents; Mass-Market Rights; Tracking Sub-Rights Sales; 11. Direct Response Marketing: Internet 101; Develop a List of Targeted Prospects; The Package; The Economics of Direct Response Marketing; Tracking Your Sales; 12. Operations, Fulfillment, and Accounting; Electronic Data Interchange; Accounts Receivable and Cash Flow; Publishing Software; Warehousing and Shipping; 13. Electronic Publishing and Marketing; E-books; Print-on-Demand; Digital Business Models; Internet Sales Methods; Analyze Your Sales and Website Results; 14. Returns; Reasons for Returns Other Return IssuesHow to Reduce Returns; Analyze Returns to Control Returns; Conclusion; Appendix; Index; Back Cover |
| Record Nr. | UNINA-9910787868703321 |
|
Woll Thomas
|
||
| Chicago, Illinois : , : Chicago Review Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Publishing for profit : successful bottom-line management for book publishers / / Thomas Woll ; foreword by Dominique Raccah ; cover design John Yates
| Publishing for profit : successful bottom-line management for book publishers / / Thomas Woll ; foreword by Dominique Raccah ; cover design John Yates |
| Autore | Woll Thomas |
| Edizione | [Revised and expanded fifth edition.] |
| Pubbl/distr/stampa | Chicago, Illinois : , : Chicago Review Press, , 2014 |
| Descrizione fisica | 1 online resource (402 pages) |
| Disciplina | 070.5/068 |
| Altri autori (Persone) |
RaccahDominique
YatesJohn |
| Soggetto topico | Publishers and publishing - United States - Management |
| ISBN | 1-61374-974-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Title Page; Half Title; Copyright; Dedication; Contents; List of Tables and Forms; Foreword; Preface to the Fifth Edition; Acknowledgments; Introduction; I. The World of Publishing; 1. C3-Commitment, Consistency, Credibility; 2. The Publishing Environment; II. Managerial Organization: Strategy and Techniques; 3. Define Your Niche; Research, Research, Research-Look Before You Leap; Who Is Your Market and Who Is the Competition?; Develop a Clear Vision: The Mission Statement; Organization Chart; Job Descriptions; 4. Make Planning Primary; Setting Goals and Objectives; Budgeting
Cash FlowIncome Statements and Balance Sheets; Create a Board of Directors; 5. Keep Your Staff Lean (But Not Necessarily Mean); 6. Protect Your Assets; Cash and Accounts Receivable; Intangible Assets; Copyrights; Contracts; Trademarks; II. Functional Organization: Strategy and Techniques; 7. The Editorial Process/Content Management; Editorial Category Planning; Comparative Book Template and Review; Editorial Acquisition; Editorial and Proposal Meetings; Title Profit and Loss Statements (Title P&Ls); Contracts; Contract Analysis Form; Title Fact Sheet/Title Management Form Metadata: Let the Industry Know about Your BookManaging and Revitalizing Backlist; Every Editor Should Be a Sales Manager; Evaluating Editors; 8. Production and Manufacturing; The Production Schedule; Production Meetings; Production Checklist; XML; Costing and Estimating; Money-Saving Tips; 9. Sales . . . and More Sales; What Sells Books and Who Buys Them?; Distribution: Options and Issues; Sales Budgets; Title Launch Meetings; Pre-Sales Meetings; Sales Meeting; Analyzing Your Sales; Marketing Plans; Publicity; 10. Subsidiary Rights; Book Clubs; Pricing for Book Clubs; Serial Rights Foreign RightsForeign Rights Agents; Mass-Market Rights; Tracking Sub-Rights Sales; 11. Direct Response Marketing: Internet 101; Develop a List of Targeted Prospects; The Package; The Economics of Direct Response Marketing; Tracking Your Sales; 12. Operations, Fulfillment, and Accounting; Electronic Data Interchange; Accounts Receivable and Cash Flow; Publishing Software; Warehousing and Shipping; 13. Electronic Publishing and Marketing; E-books; Print-on-Demand; Digital Business Models; Internet Sales Methods; Analyze Your Sales and Website Results; 14. Returns; Reasons for Returns Other Return IssuesHow to Reduce Returns; Analyze Returns to Control Returns; Conclusion; Appendix; Index; Back Cover |
| Record Nr. | UNINA-9910813535103321 |
|
Woll Thomas
|
||
| Chicago, Illinois : , : Chicago Review Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Publishing in the organizational sciences [[electronic resource] /] / L.L. Cummings, Peter J. Frost, editors
| Publishing in the organizational sciences [[electronic resource] /] / L.L. Cummings, Peter J. Frost, editors |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1995 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina | 070.5/068 |
| Altri autori (Persone) |
CummingsLarry L
FrostPeter J |
| Collana | Foundations for organizational science |
| Soggetto topico |
Management literature - Publishing
Organization - Research - Methodology Management literature - Authorship |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-8039-7144-3
1-322-41248-0 1-4522-1435-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface to the 2nd Edition; Preface to the 1st Edition; Part I - Perspectives on Publishing; Conceptual Perspectives: Introduction; Chapter 1 - Partisan Perspective: A Multiple-Level Interpretation of the Manuscript Review Process in Social Science Journals; Chapter 2 - The Social Production of Knowledge and the Commercial Artifact; Chapter 3 - Looking at Ourselves as We Look at Others: An Exploration of the Publication System for Organization Research; Relevance and Rigor in Publishing: Introduction
Chapter 4 - Repairs on the Road to Relevance and Rigor: Some Unexplored Issues in Publishing Organizational ResearchChapter 5 - A Customer's View of Organizational Literature; Positional Perspectives: Introduction; Entering the Field: Commentary; Chapter 6 - A Funny Thing Happened on the Way to Publication: Newcomers' Perspectives on Publishing in the Organizational Sciences; Chapter 7 - Publishing in the Organizational Sciences: The Dilemma of Values; From inside the Field: Commentary; As Seen by Reviewers-; Chapter 8 - Publishing from a Reviewer's Perspective Chapter 9 - Why I Recommended That Your Manuscript be Rejected and What You Can do about ItChapter 10 - The Reviewer as Defense Attorney; Chapter 11 - Becoming a Reviewer: Lessons Somewhat Painfully Learned; As Seen by Established Authors; Chapter 12 - Journaling Careers; Chapter 13 - Some Propositions about Getting Research Published; Issues of Language; Chapter 14 - The Grand Scrivener: Text and Commentary; Issues of Emotion; Chapter 15 - On being Published: A Contemporary Preoccupation; Chapter 16 - The Thrill of Victory and the Agony of Defeat: Reflections of a Psychiatrist Part II - Realities in Publishing: Life in the SaddleReflections on Realities: Introduction; Chapter 17 - Balls, Strikes, and Collisions on the Base Path: Ruminations of a Veteran Reviewer; Chapter 18 - Editorial: Some Remarks from the Outgoing Editor; Chapter 19 - Editing Innovation into Administrative Science Quarterly; Chapter 20 - Breaking Frames: The Creation of JMI; Epilogue; Index; About the Contributors |
| Record Nr. | UNINA-9910481044503321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Publishing in the organizational sciences / / L.L. Cummings, Peter J. Frost, editors
| Publishing in the organizational sciences / / L.L. Cummings, Peter J. Frost, editors |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : Sage Publications, c1995 |
| Descrizione fisica | 1 online resource (xiii, 330 p.) |
| Disciplina | 070.5/068 |
| Altri autori (Persone) |
CummingsLarry L
FrostPeter J |
| Collana | Foundations for organizational science |
| Soggetto topico |
Management literature - Publishing
Organization - Research - Methodology Management literature - Authorship |
| ISBN |
0-8039-7144-3
1-322-41248-0 1-4522-1435-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface to the 2nd Edition; Preface to the 1st Edition; Part I - Perspectives on Publishing; Conceptual Perspectives: Introduction; Chapter 1 - Partisan Perspective: A Multiple-Level Interpretation of the Manuscript Review Process in Social Science Journals; Chapter 2 - The Social Production of Knowledge and the Commercial Artifact; Chapter 3 - Looking at Ourselves as We Look at Others: An Exploration of the Publication System for Organization Research; Relevance and Rigor in Publishing: Introduction
Chapter 4 - Repairs on the Road to Relevance and Rigor: Some Unexplored Issues in Publishing Organizational ResearchChapter 5 - A Customer's View of Organizational Literature; Positional Perspectives: Introduction; Entering the Field: Commentary; Chapter 6 - A Funny Thing Happened on the Way to Publication: Newcomers' Perspectives on Publishing in the Organizational Sciences; Chapter 7 - Publishing in the Organizational Sciences: The Dilemma of Values; From inside the Field: Commentary; As Seen by Reviewers-; Chapter 8 - Publishing from a Reviewer's Perspective Chapter 9 - Why I Recommended That Your Manuscript be Rejected and What You Can do about ItChapter 10 - The Reviewer as Defense Attorney; Chapter 11 - Becoming a Reviewer: Lessons Somewhat Painfully Learned; As Seen by Established Authors; Chapter 12 - Journaling Careers; Chapter 13 - Some Propositions about Getting Research Published; Issues of Language; Chapter 14 - The Grand Scrivener: Text and Commentary; Issues of Emotion; Chapter 15 - On being Published: A Contemporary Preoccupation; Chapter 16 - The Thrill of Victory and the Agony of Defeat: Reflections of a Psychiatrist Part II - Realities in Publishing: Life in the SaddleReflections on Realities: Introduction; Chapter 17 - Balls, Strikes, and Collisions on the Base Path: Ruminations of a Veteran Reviewer; Chapter 18 - Editorial: Some Remarks from the Outgoing Editor; Chapter 19 - Editing Innovation into Administrative Science Quarterly; Chapter 20 - Breaking Frames: The Creation of JMI; Epilogue; Index; About the Contributors |
| Record Nr. | UNINA-9910817398803321 |
| Thousand Oaks, Calif., : Sage Publications, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||