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Consumer research for museum marketers [[electronic resource] ] : audience insights money can't buy / / Margot A. Wallace
| Consumer research for museum marketers [[electronic resource] ] : audience insights money can't buy / / Margot A. Wallace |
| Autore | Wallace Margot A. <1941-> |
| Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and HardyChapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910456741403321 |
Wallace Margot A. <1941->
|
||
| Lanham, Md., : AltaMira Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace
| Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace |
| Autore | Wallace Margot A. <1941-> |
| Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
| Descrizione fisica | 1 online resource (vi, 179 pages) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
| ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and Hardy Chapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910780839503321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Md., : AltaMira Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace
| Consumer research for museum marketers : audience insights money can't buy / / Margot A. Wallace |
| Autore | Wallace Margot A. <1941-> |
| Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, c2010 |
| Descrizione fisica | 1 online resource (vi, 179 pages) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Management
Museums - Marketing Museums - Public relations |
| ISBN |
1-282-47960-1
9786612479601 0-7591-1810-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
Chapter 16. Frail and Hardy Chapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910812589103321 |
|
Wallace Margot A. <1941->
|
||
| Lanham, Md., : AltaMira Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundraising for small museums [[electronic resource] ] : in good times and bad / / Salvatore G. Cilella
| Fundraising for small museums [[electronic resource] ] : in good times and bad / / Salvatore G. Cilella |
| Autore | Cilella Salvatore G |
| Pubbl/distr/stampa | Lanham, : Altamira Press, c2011 |
| Descrizione fisica | 1 online resource (237 p.) |
| Disciplina |
069.068
069/.068 |
| Collana | American Association for State and Local History book series |
| Soggetto topico |
Museum finance - United States
Fund raising - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-04631-8
9786613046314 0-7591-1970-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fundraising for Small Museums; CONTENTS; PREFACE; CHAPTER ONE: PHILANTHROPY AND THE NONPROFIT WORLD; CHAPTER TWO: THE UNIVERSE OF FUNDRAISING; CHAPTER THREE: STEWARDSHIP; CHAPTER FOUR: METHODS OF SOLICITATION; CHAPTER FIVE: MEMBERSHIP, ANNUAL APPEAL, AND SPECIAL EVENTS; CHAPTER SIX: MANAGING A CAPITAL CAMPAIGN; CHAPTER SEVEN: GRANTSMANSHIP; CHAPTER EIGHT: MAJOR GIFTS, TRANSFORMATIONAL GIFTS, AND PLANNED GIVING; NOTES; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910460087203321 |
|
Cilella Salvatore G
|
||
| Lanham, : Altamira Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundraising for small museums : in good times and bad / / Salvatore G. Cilella
| Fundraising for small museums : in good times and bad / / Salvatore G. Cilella |
| Autore | Cilella Salvatore G., Jr., <1941-> |
| Pubbl/distr/stampa | Lanham, MD : , : Altamira Press, , 2011 |
| Descrizione fisica | 1 online resource (237 pages) |
| Disciplina |
069.068
069/.068 |
| Collana | American Association for State and Local History book series |
| Soggetto topico |
Museum finance - United States
Fund raising - United States |
| ISBN |
1-283-04631-8
9786613046314 0-7591-1970-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fundraising for Small Museums; CONTENTS; PREFACE; CHAPTER ONE: PHILANTHROPY AND THE NONPROFIT WORLD; CHAPTER TWO: THE UNIVERSE OF FUNDRAISING; CHAPTER THREE: STEWARDSHIP; CHAPTER FOUR: METHODS OF SOLICITATION; CHAPTER FIVE: MEMBERSHIP, ANNUAL APPEAL, AND SPECIAL EVENTS; CHAPTER SIX: MANAGING A CAPITAL CAMPAIGN; CHAPTER SEVEN: GRANTSMANSHIP; CHAPTER EIGHT: MAJOR GIFTS, TRANSFORMATIONAL GIFTS, AND PLANNED GIVING; NOTES; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910789825703321 |
|
Cilella Salvatore G., Jr., <1941->
|
||
| Lanham, MD : , : Altamira Press, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundraising for small museums : in good times and bad / / Salvatore G. Cilella
| Fundraising for small museums : in good times and bad / / Salvatore G. Cilella |
| Autore | Cilella Salvatore G |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Lanham, : Altamira Press, c2011 |
| Descrizione fisica | 1 online resource (237 pages) |
| Disciplina |
069.068
069/.068 |
| Collana | American Association for State and Local History book series |
| Soggetto topico |
Museum finance - United States
Fund raising - United States |
| ISBN |
1-283-04631-8
9786613046314 0-7591-1970-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fundraising for Small Museums; CONTENTS; PREFACE; CHAPTER ONE: PHILANTHROPY AND THE NONPROFIT WORLD; CHAPTER TWO: THE UNIVERSE OF FUNDRAISING; CHAPTER THREE: STEWARDSHIP; CHAPTER FOUR: METHODS OF SOLICITATION; CHAPTER FIVE: MEMBERSHIP, ANNUAL APPEAL, AND SPECIAL EVENTS; CHAPTER SIX: MANAGING A CAPITAL CAMPAIGN; CHAPTER SEVEN: GRANTSMANSHIP; CHAPTER EIGHT: MAJOR GIFTS, TRANSFORMATIONAL GIFTS, AND PLANNED GIVING; NOTES; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910812610503321 |
|
Cilella Salvatore G
|
||
| Lanham, : Altamira Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing previously unmanaged collections : a practical guide for museums / / Angela Kipp
| Managing previously unmanaged collections : a practical guide for museums / / Angela Kipp |
| Autore | Kipp Angela <1977-> |
| Pubbl/distr/stampa | Lanham : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (203 p.) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Planning
Museums - Collection management |
| ISBN | 1-4422-6349-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Congratulations, it's your mess now! -- A first glimpse -- Back at the desk -- Getting organized -- Diving into the collection -- The power of coffee -- Getting stuff done -- Storage wants and storage needs -- We had nothing -- Failing successfully -- Success stories. |
| Record Nr. | UNINA-9910798499203321 |
|
Kipp Angela <1977->
|
||
| Lanham : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing previously unmanaged collections : a practical guide for museums / / Angela Kipp
| Managing previously unmanaged collections : a practical guide for museums / / Angela Kipp |
| Autore | Kipp Angela <1977-> |
| Pubbl/distr/stampa | Lanham : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (203 p.) |
| Disciplina | 069/.068 |
| Soggetto topico |
Museums - Planning
Museums - Collection management |
| ISBN | 1-4422-6349-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Congratulations, it's your mess now! -- A first glimpse -- Back at the desk -- Getting organized -- Diving into the collection -- The power of coffee -- Getting stuff done -- Storage wants and storage needs -- We had nothing -- Failing successfully -- Success stories. |
| Record Nr. | UNINA-9910823427203321 |
|
Kipp Angela <1977->
|
||
| Lanham : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Manual of museum planning [[electronic resource] ] : sustainable space, facilities, and operations / / edited by Barry Lord, Gail Dexter Lord, and Lindsay Martin
| Manual of museum planning [[electronic resource] ] : sustainable space, facilities, and operations / / edited by Barry Lord, Gail Dexter Lord, and Lindsay Martin |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Lanham, Md., : AltaMira Press, 2012 |
| Descrizione fisica | 1 online resource (721 p.) |
| Disciplina | 069/.068 |
| Altri autori (Persone) |
LordBarry <1939->
LordGail Dexter <1946-> MartinLindsay <1982-> |
| Soggetto topico |
Museums - Planning
Museums - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-77897-0
9786613689368 0-7591-2147-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Planning for people -- pt. 2. Planning for collections -- pt. 3. Planning for operations -- pt. 4. Planning for the building -- pt. 5. Implementation. |
| Record Nr. | UNINA-9910452766303321 |
| Lanham, Md., : AltaMira Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French and Sue Runyard
| Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French and Sue Runyard |
| Autore | French Ylva |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon [U.K.] ; ; New York, N.Y. : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (376 p.) |
| Disciplina | 069/.068 |
| Altri autori (Persone) | RunyardSue |
| Soggetto topico |
Museums - Marketing
Museums - Public relations Arts - Marketing Arts - Public relations Cultural property - Marketing Cultural property - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-70231-8
1-283-16300-4 1-136-70232-6 9786613163004 0-203-81375-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources. |
| Record Nr. | UNINA-9910461368003321 |
|
French Ylva
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| Abingdon, Oxon [U.K.] ; ; New York, N.Y. : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
