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Developing strategic marketing plans that really work : a toolkit for public libraries / / Terry Kendrick
| Developing strategic marketing plans that really work : a toolkit for public libraries / / Terry Kendrick |
| Autore | Kendrick Terry |
| Pubbl/distr/stampa | London : , : Facet, , 2006 |
| Descrizione fisica | 1 online resource (240 p.) |
| Disciplina | 025.1974 |
| Soggetto topico |
Public libraries - Marketing
Public libraries - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-85604-985-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title page; Contents; Acknowledgements; Introduction; 1 Strategic marketing planning for public libraries: an introduction; You are almost certainly doing marketing already; It is time for even more professional marketing of public libraries; The challenges of marketing public libraries; How can we make sense of marketing for public libraries?; Marketing planning to help public libraries prosper; An effective marketing planning process for public libraries; What sort of process is marketing planning?; 2 Ambition as the basis for marketing planning; Key dimensions of public library ambition
How to write a statement of ambition for your public library3 Making sense of the market for public library services; Defining the marketplace; Understanding your existing users; Market research as a source of information for your marketing plan; A marketing audit; Who is the real customer?; Understanding non-users; Collecting information; How can I create the information base?; What information is already available?; Community profiling; Survey research; Qualitative information for marketing planning in public libraries; Focus groups; Surveys for collecting qualitative information User satisfaction researchUnobtrusive testing or 'mystery shopping'; Understanding your competition; The wider planning context; 4 Creating segment-specific value propositions for users and non-users; Options for segmenting library users; Effective segmentation; Value propositions by segment; Creating personas to make segmentation data individual and vivid; 5 Priorities: making sound choices; A general SWOT analysis; Prioritizing opportunities and threats; A multitude of priorities; The directional policy matrix as a prioritization tool; Plotting segments on the DPM Using the DPM plots to consider marketing strategy6 Clear objectives and winning strategies; Marketing objectives; Marketing strategies; Strategies for internal marketing to stakeholders; Marketing strategies for users and non users; Creating the 'offers' for users and non users; Relationship marketing as a strategy; Finalizing the offer for specific segments; Some other aspects of marketing strategy for public libraries; 7 Attention-grabbing marketing communications; Successful communications; Addressing users, non-users and stakeholders Communications to support retention and acquisition strategiesDeveloping a contact management strategy; The marketing dialogue; Public relations, personal selling and sales promotions; Communications strategy; Making an impact; Return on marketing communications investment; Will users and non-users respond to library communications?; Marketing communications at different stages of the user life cycle; Producing marketing communications materials; Create a media kit; Writing copy for your marketing communications; Using a call centre; Your website as a marketing communication Promotional activity |
| Record Nr. | UNINA-9910511774103321 |
Kendrick Terry
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| London : , : Facet, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Developing strategic marketing plans that really work : a toolkit for public libraries / / Terry Kendrick [[electronic resource]]
| Developing strategic marketing plans that really work : a toolkit for public libraries / / Terry Kendrick [[electronic resource]] |
| Autore | Kendrick Terry |
| Pubbl/distr/stampa | London : , : Facet, , 2006 |
| Descrizione fisica | 1 online resource (xii, 225 pages) : digital, PDF file(s) |
| Disciplina | 025.1974 |
| Soggetto topico |
Public libraries - Marketing
Public libraries - Public relations |
| ISBN | 1-85604-985-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- 1: Strategic marketing planning for public libraries: an introduction. -- 2: Ambition as the basis for marketing planning -- 3: Making sense of the market for public library services -- 4: Creating segment-specific value propositions for users and non-users -- 5: Priorities: making sound choices -- 6: Clear objectives and winning strategies -- 7: Attention-grabbing marketing communications -- 8: Implementation and quick progress. |
| Record Nr. | UNINA-9910790983503321 |
|
Kendrick Terry
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||
| London : , : Facet, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing strategic marketing plans that really work : a toolkit for public libraries / / Terry Kendrick [[electronic resource]]
| Developing strategic marketing plans that really work : a toolkit for public libraries / / Terry Kendrick [[electronic resource]] |
| Autore | Kendrick Terry |
| Pubbl/distr/stampa | London : , : Facet, , 2006 |
| Descrizione fisica | 1 online resource (xii, 225 pages) : digital, PDF file(s) |
| Disciplina | 025.1974 |
| Soggetto topico |
Public libraries - Marketing
Public libraries - Public relations |
| ISBN | 1-85604-985-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- 1: Strategic marketing planning for public libraries: an introduction. -- 2: Ambition as the basis for marketing planning -- 3: Making sense of the market for public library services -- 4: Creating segment-specific value propositions for users and non-users -- 5: Priorities: making sound choices -- 6: Clear objectives and winning strategies -- 7: Attention-grabbing marketing communications -- 8: Implementation and quick progress. |
| Record Nr. | UNINA-9910820544403321 |
|
Kendrick Terry
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| London : , : Facet, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital libraries and information access : research perspectives / / edited by G.G. Chowdhury and Schubert Foo
| Digital libraries and information access : research perspectives / / edited by G.G. Chowdhury and Schubert Foo |
| Pubbl/distr/stampa | London : , : Facet, , 2012 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 025.1974 |
| Altri autori (Persone) |
ChowdhuryG. G
FooSchubert |
| Soggetto topico | Digital libraries |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-85604-976-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title page; Contents; Foreword; Editors and contributors; 1 Digital libraries and information access: introduction; Introduction; What is a digital library?; Research in digital libraries; Information access in digital libraries; About this book; Summary; References; 2 The design and architecture of digital libraries; Introduction; Core design considerations; Digital library systems; Central vs distributed architectures; Examples of distributed architectures; Scalability; Compute clusters; Cloud/utility computing; Volunteer thinking/crowdsourcing; Scalable storage; SimplyCT
Research challenges and trends in DLS architectureSummary; Notes; References; 3 Metadata and crowdsourced data for access and interaction in digital library user interfaces; Introduction; Metadata: definition, types and standards; Digital library user interfaces; Social networking and crowdsourcing; Methodology; Discussion; Summary; Notes; References; 4 Information access; Introduction; Information access and digital libraries; Sample digital libraries; Information access in digital libraries: content issues; Information access in digital libraries: user issues Information access in digital libraries: interface and access featuresSome emerging research directions; Summary; References; 5 Collaborative search and retrieval in digital libraries; Introduction; Collaboration in information seeking; Collaborative querying; Collaborative filtering; Collaborative tagging; Summary; References; 6 The social element of digital libraries; Introduction; Digital libraries as an ecosystem; Web 2.0 and its impacts on information access in digital libraries; Challenges and pitfalls; Summary; References; 7 Towards socially inclusive digital libraries; Introduction OverviewBarriers to and roles of DLs; Initiatives towards overcoming social exclusion; Summary; Note; References; 8 Users' interactions with digital libraries; Introduction; Methods and scope of this study; Lines of research in user studies; Research methods for interaction studies; Models of user information behaviour in digital libraries; Summary; Notes; References; 9 Digital libraries and scholarly information: technology, market, users and usage; Introduction; Electronic publishing; Access to digital material; Emerging trends and new opportunities; Conclusion; References 10 Digital libraries and open accessIntroduction; Open archives; The Open Access Initiative; Institutional repositories; Cloud computing and open access; The future of open access digital libraries; Conclusion; References; 11 iSTEM: integrating subject categories from multiple repositories; Introduction; Background: ontology integration; The iSTEM project: objectives and repositories; The iSTEM project: learning category relationships and developing integration operations and processes; Conclusion; References; 12 The usability of digital libraries; Introduction; Usability Usability studies of digital libraries |
| Record Nr. | UNINA-9910511774403321 |
| London : , : Facet, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
La biblioteca rende : impatto sociale e economico di un servizio culturale / Roberto Ventura
| La biblioteca rende : impatto sociale e economico di un servizio culturale / Roberto Ventura |
| Autore | Ventura, Roberto |
| Pubbl/distr/stampa | Milano : Ed. bibliografica, c2010 |
| Descrizione fisica | 303 p. ; 21 cm |
| Disciplina | 025.1974 |
| Collana | Bibliografia e biblioteconomia |
| Soggetto non controllato | ComunitàCondizioni socioeconomicheInflussi [delle] Biblioteche pubbliche |
| ISBN | 978-88-7075-698-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Titolo uniforme | |
| Record Nr. | UNIPARTHENOPE-000030168 |
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Ventura, Roberto
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| Milano : Ed. bibliografica, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
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La biblioteca rende : impatto sociale e economico di un servizio culturale / Roberto Ventura
| La biblioteca rende : impatto sociale e economico di un servizio culturale / Roberto Ventura |
| Autore | Ventura, Roberto <1968- > |
| Pubbl/distr/stampa | Milano, : Editrice bibliografica, 2010 |
| Descrizione fisica | 303 p. ; 21 cm |
| Disciplina | 025.1974 |
| Collana | Bibliografia e biblioteconomia |
| Soggetto non controllato | Biblioteche pubbliche - Servizi - Aspetti socio-economici |
| ISBN | 978-88-7075-698-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-990009395150403321 |
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Ventura, Roberto <1968- >
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| Milano, : Editrice bibliografica, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New Routes to Library Success [[electronic resource] ] : 100+ Ideas from Outside the Stacks
| New Routes to Library Success [[electronic resource] ] : 100+ Ideas from Outside the Stacks |
| Autore | Doucett Elisabeth |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2015 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina |
025.1
025.1974 |
| Soggetto topico |
Businesspeople -- Interviews
Creative ability in business -- Case studies Curtis Memorial Library (Brunswick, Me.) Entrepreneurship -- Case studies Libraries -- Customer services Libraries and community Organizational change Organizational effectiveness Public libraries -- Administration Public services (Libraries) |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8389-1319-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | New Routes to Library Success: 100+ Ideas from Outside the Stacks; Contents; Preface; Acknowledgments; Chapter 1: The Process; Chapter 2: Entrepreneurship; Chapter 3: Creativity; Chapter 4: The Extraordinary in the Ordinary; Chapter 5: Advocates for the Creators; Chapter 6: Customer Service; Chapter 7: Trend Tracking; Chapter 8: Learning Your Community; Chapter 9: Creating a Great Workplace; Chapter 10: Content Curation; Chapter 11: Unconventional Thinking; Index |
| Record Nr. | UNINA-9910460983703321 |
|
Doucett Elisabeth
|
||
| Chicago, : American Library Association, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New Routes to Library Success [[electronic resource] ] : 100+ Ideas from Outside the Stacks
| New Routes to Library Success [[electronic resource] ] : 100+ Ideas from Outside the Stacks |
| Autore | Doucett Elisabeth |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2015 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina |
025.1
025.1974 |
| Soggetto topico |
Businesspeople -- Interviews
Creative ability in business -- Case studies Curtis Memorial Library (Brunswick, Me.) Entrepreneurship -- Case studies Libraries -- Customer services Libraries and community Organizational change Organizational effectiveness Public libraries -- Administration Public services (Libraries) |
| ISBN | 0-8389-1319-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | New Routes to Library Success: 100+ Ideas from Outside the Stacks; Contents; Preface; Acknowledgments; Chapter 1: The Process; Chapter 2: Entrepreneurship; Chapter 3: Creativity; Chapter 4: The Extraordinary in the Ordinary; Chapter 5: Advocates for the Creators; Chapter 6: Customer Service; Chapter 7: Trend Tracking; Chapter 8: Learning Your Community; Chapter 9: Creating a Great Workplace; Chapter 10: Content Curation; Chapter 11: Unconventional Thinking; Index |
| Record Nr. | UNINA-9910797102903321 |
|
Doucett Elisabeth
|
||
| Chicago, : American Library Association, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New Routes to Library Success [[electronic resource] ] : 100+ Ideas from Outside the Stacks
| New Routes to Library Success [[electronic resource] ] : 100+ Ideas from Outside the Stacks |
| Autore | Doucett Elisabeth |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2015 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina |
025.1
025.1974 |
| Soggetto topico |
Businesspeople -- Interviews
Creative ability in business -- Case studies Curtis Memorial Library (Brunswick, Me.) Entrepreneurship -- Case studies Libraries -- Customer services Libraries and community Organizational change Organizational effectiveness Public libraries -- Administration Public services (Libraries) |
| ISBN | 0-8389-1319-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | New Routes to Library Success: 100+ Ideas from Outside the Stacks; Contents; Preface; Acknowledgments; Chapter 1: The Process; Chapter 2: Entrepreneurship; Chapter 3: Creativity; Chapter 4: The Extraordinary in the Ordinary; Chapter 5: Advocates for the Creators; Chapter 6: Customer Service; Chapter 7: Trend Tracking; Chapter 8: Learning Your Community; Chapter 9: Creating a Great Workplace; Chapter 10: Content Curation; Chapter 11: Unconventional Thinking; Index |
| Record Nr. | UNINA-9910819634003321 |
|
Doucett Elisabeth
|
||
| Chicago, : American Library Association, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||