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The accidental library marketer [[electronic resource] /] / Kathy Dempsey
| The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
| Autore | Dempsey Kathy <1965-> |
| Pubbl/distr/stampa | Medford, N.J., : Information Today, c2009 |
| Descrizione fisica | 1 online resource (xvi, 313 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-23891-8
9786613238917 1-57387-919-3 |
| Classificazione |
32.28
20.08.04 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
| Record Nr. | UNINA-9910457358003321 |
Dempsey Kathy <1965->
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| Medford, N.J., : Information Today, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The accidental library marketer [[electronic resource] /] / Kathy Dempsey
| The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
| Autore | Dempsey Kathy <1965-> |
| Pubbl/distr/stampa | Medford, N.J., : Information Today, c2009 |
| Descrizione fisica | 1 online resource (xvi, 313 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
| ISBN |
1-283-23891-8
9786613238917 1-57387-919-3 |
| Classificazione |
32.28
20.08.04 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
| Record Nr. | UNINA-9910781617503321 |
|
Dempsey Kathy <1965->
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| Medford, N.J., : Information Today, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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L'archivio storico spiegato ai ragazzi / Giancarlo Nanni ; prefazione di Roberto Cerri
| L'archivio storico spiegato ai ragazzi / Giancarlo Nanni ; prefazione di Roberto Cerri |
| Autore | Nanni, Giancarlo |
| Pubbl/distr/stampa | San Miniato : Archilab |
| Descrizione fisica | 93 p. : ill. ; 24 cm |
| Disciplina | 021.7 |
| Altri autori (Persone) | Cerri, Roberto |
| Collana | Saggistica. Strumenti ; 6 |
| Soggetto topico | Archivi - Libri per ragazzi |
| ISBN | 9788872181270 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991003505299707536 |
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Nanni, Giancarlo
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| San Miniato : Archilab | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
| Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
| Autore | Dowd Nancy <1956-> |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
| Descrizione fisica | 1 online resource (153 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
| Record Nr. | UNINA-9910456971303321 |
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Dowd Nancy <1956->
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| Chicago, : American Library Association, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
| Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
| Autore | Dowd Nancy <1956-> |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
| Descrizione fisica | 1 online resource (153 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
| ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
| Record Nr. | UNINA-9910781078703321 |
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Dowd Nancy <1956->
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| Chicago, : American Library Association, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Blueprint for your library marketing plan : a guide to help you survive and thrive / / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller
| Blueprint for your library marketing plan : a guide to help you survive and thrive / / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller |
| Autore | Fisher Patricia H (Patricia Holts) |
| Pubbl/distr/stampa | Chicago : , : American Library Association, , 2006 |
| Descrizione fisica | 1 online resource (xi, 135 pages) : illustrations |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - United States - Marketing
Libraries - Public relations - United States Library planning - United States Strategic planning - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8389-9144-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets. |
| Record Nr. | UNINA-9910466523303321 |
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Fisher Patricia H (Patricia Holts)
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| Chicago : , : American Library Association, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Blueprint for your library marketing plan [[electronic resource] ] : a guide to help you survive and thrive / / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller
| Blueprint for your library marketing plan [[electronic resource] ] : a guide to help you survive and thrive / / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller |
| Autore | Fisher Patricia H (Patricia Holts) |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2006 |
| Descrizione fisica | 1 online resource (xi, 135 pages) : illustrations |
| Disciplina | 021.7 |
| Altri autori (Persone) |
PrideMarseille M (Marseille Miles)
MillerEllen G |
| Soggetto topico |
Libraries - United States - Marketing
Libraries - Public relations - United States Library planning - United States Strategic planning - United States |
| ISBN | 0-8389-9144-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets. |
| Record Nr. | UNINA-9910793054203321 |
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Fisher Patricia H (Patricia Holts)
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| Chicago, : American Library Association, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson
| Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson |
| Autore | Walters Suzanne |
| Pubbl/distr/stampa | Chicago, Illinois : , : Neal-Schuman, , 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Marketing
Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-55570-867-6
1-55570-766-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index |
| Record Nr. | UNINA-9910464174803321 |
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Walters Suzanne
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| Chicago, Illinois : , : Neal-Schuman, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson
| Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson |
| Autore | Walters Suzanne |
| Pubbl/distr/stampa | Chicago, Illinois : , : Neal-Schuman, , 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Marketing
Branding (Marketing) |
| ISBN |
1-55570-867-6
1-55570-766-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index |
| Record Nr. | UNINA-9910786686603321 |
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Walters Suzanne
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| Chicago, Illinois : , : Neal-Schuman, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson
| Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson |
| Autore | Walters Suzanne |
| Pubbl/distr/stampa | Chicago, Illinois : , : Neal-Schuman, , 2013 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Marketing
Branding (Marketing) |
| ISBN |
1-55570-867-6
1-55570-766-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index |
| Record Nr. | UNINA-9910822839603321 |
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Walters Suzanne
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| Chicago, Illinois : , : Neal-Schuman, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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