Autore	Dempsey Kathy <1965->
Pubbl/distr/stampa	Medford, N.J., : Information Today, c2009
Descrizione fisica	1 online resource (xvi, 313 p.)
Disciplina	021.7
Soggetto topico	Libraries - Marketing Libraries - Public relations
Soggetto genere / forma	Electronic books.
ISBN	1-283-23891-8 9786613238917 1-57387-919-3
Classificazione	32.28 20.08.04
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
Record Nr.	UNINA-9910457358003321

Autore	Dowd Nancy <1956->
Pubbl/distr/stampa	Chicago, : American Library Association, 2010
Descrizione fisica	1 online resource (153 p.)
Disciplina	021.7
Altri autori (Persone)	EvangelisteMary SilbermanJonathan <1982->
Soggetto topico	Libraries - Marketing Libraries - Public relations
Soggetto genere / forma	Electronic books.
ISBN	1-283-09352-9 9786613093523 0-8389-9734-1
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Record Nr.	UNINA-9910456971303321

Autore	Fisher Patricia H (Patricia Holts)
Pubbl/distr/stampa	Chicago : , : American Library Association, , 2006
Descrizione fisica	1 online resource (xi, 135 pages) : illustrations
Disciplina	021.7
Soggetto topico	Libraries - United States - Marketing Libraries - Public relations - United States Library planning - United States Strategic planning - United States
Soggetto genere / forma	Electronic books.
ISBN	0-8389-9144-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets.
Record Nr.	UNINA-9910466523303321

Autore	Walters Suzanne
Pubbl/distr/stampa	Chicago, Illinois : , : Neal-Schuman, , 2013
Descrizione fisica	1 online resource (218 p.)
Disciplina	021.7
Soggetto topico	Libraries - Marketing Branding (Marketing)
Soggetto genere / forma	Electronic books.
ISBN	1-55570-867-6 1-55570-766-1
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index
Record Nr.	UNINA-9910464174803321