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Advances in international marketing [[electronic resource] ] . Volume 23 Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou
| Advances in international marketing [[electronic resource] ] . Volume 23 Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou |
| Pubbl/distr/stampa | Bingley, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (360 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
SwanK. Scott
ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Export marketing
International business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-58872-2
9786613901170 1-78190-017-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
FRONT COVER; INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN, INNOVATION, & BRANDING IN INTERNATIONAL MARKETING; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; INTRODUCTION; ACKNOWLEDGMENT; REFERENCES; PART I: INTERDISCIPLINARY APPROACHES TO BRANDING; BUILDING MARKET-BASED ASSETS IN A GLOBALLY COMPETITIVE MARKET: A LONGITUDINAL STUDY OF AUTOMOTIVE BRANDS; WHY BUILDING MARKETING ASSETS MATTERS; CONSUMER-BASED DIMENSIONS OF BRAND EQUITY; CONCEPTUAL FRAMEWORK; METHOD; RESULTS; DISCUSSION; LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH; REFERENCES
TRANSFERRING CORPORATE BRAND IMAGE TO LOCAL MARKETS: GOVERNANCE DECISIONS FOR MARKET ENTRY AND GLOBAL BRANDING STRATEGYTHE RELATION BETWEEN BRAND AND GOVERNANCE; FACTORS AFFECTING BRAND GOVERNANCE FORM DECISION; THEORETICAL AND MANAGERIAL RELEVANCE: ACTION PLAN FOR BRAND MARKET ENTRY; LIMITATIONS AND FUTURE RESEARCH DIRECTIONS; REFERENCES; THE IMPACT OF LUXURY BRAND-RETAILER CO-BRANDING STRATEGY ON CONSUMERS' EVALUATION OF LUXURY BRAND IMAGE: THE CASE OF TAIWAN; INTRODUCTION; LITERATURE REVIEW AND HYPOTHESES; METHODOLOGY; RESULTS; DISCUSSIONS AND IMPLICATIONS; LIMITATIONS AND FUTURE RESEARCH REFERENCESHOW SHOULD A GLOBAL BRAND MANAGER RESPOND TO AN AMBIGUOUS PRODUCT HARM CRISIS?; PRESSURE TO RESOLVE THE UNCERTAINTY REGARDING WHO'S TO BLAME: THE KEY ROLE OF UNCERTAINTY AVOIDANCE AND THE PERCEIVED SEVERITY OF A CRISIS; FACTORS INFLUENCING WHO TO BLAME IN ORDER TO RESOLVE THE UNCERTAINTY: THE ROLE OF PRIOR BELIEFS AND CROSS-CULTURAL DIFFERENCES IN INFORMATION PROCESSING BIASES; HOW TO RESPOND? THE IMPORTANCE OF TAILORING THE RESPONSE TO THE CULTURAL CONTEXT; NOTES; REFERENCES; PART II: INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN AND INNOVATION DESIGN IN THE EXPERIENCE ECONOMY: USING EMOTIONAL DESIGN FOR SERVICE INNOVATIONEMOTIONAL DESIGN; SERVICES AND EXPERIENCES; EXPERIENTIAL VALUE; AVOIDING A HOLLOW CORE; SERVICE CORE AND SERVICE AUGMENTATION; DESIGN; TRANSLATING THE VOICE OF THE CUSTOMER; DESIGN THINKING; THE CUSTOMER JOURNEY; EXPERIENCE STAGING; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES; CROWDSOURCING FOR GOODNESS SAKE: IMPACT OF INCENTIVE PREFERENCE ON CONTRIBUTION BEHAVIOR FOR SOCIAL INNOVATION; CROWDSOURCING FOR SOCIAL INNOVATION; THE INFLUENCE OF MOTIVES AND OFFERED INCENTIVES ON CROWDSOURCING BEHAVIOR TOURNAMENT PARAMETERS AND THEIR IMPACT ON CONTRIBUTION BEHAVIORSCRAPLAP DESIGN CONTEST - THE EMPIRICAL STUDY; RESEARCH DESIGN; FINDINGS; DISCUSSION; NOTES; REFERENCES; REESTABLISHING STYLING AS A PRIME INTEREST FOR THE MANAGEMENT OF DESIGN; INTRODUCTION; THE TABOO ON STYLING IN DESIGN; MANAGING STYLING AND DESIGNERS AS STYLISTS; UNDERSTANDING STYLING BEYOND SUPERFICIAL DECORATION; DISCUSSION: A NEW RESEARCH AGENDA FOR STUDIES ON STYLING; REFERENCES; LEADERSHIP DEVELOPMENT BY DESIGN; INTRODUCTION; THE CHALLENGE OF WICKED PROBLEMS; ARE WICKED PROBLEMS GETTING ''WICKED-ER?'' ADDRESSING WICKED PROBLEMS |
| Record Nr. | UNINA-9910464963403321 |
| Bingley, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Entrepreneurship in international marketing / / Edited by Shaoming Zou, Hui Xu, Linda Hui Shi
| Entrepreneurship in international marketing / / Edited by Shaoming Zou, Hui Xu, Linda Hui Shi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (339 pages) : illustrations, tables |
| Disciplina | 658.848 |
| Collana | Advances in International Marketing |
| Soggetto topico |
Export marketing
Entrepreneurship |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78441-447-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910463856703321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Entrepreneurship in international marketing [[electronic resource] /] / edited by Shaoming Zou, Hui Xu, Linda Hui Shi
| Entrepreneurship in international marketing [[electronic resource] /] / edited by Shaoming Zou, Hui Xu, Linda Hui Shi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (339 pages) : illustrations, tables |
| Disciplina | 658.848 |
| Altri autori (Persone) |
ZouShaoming
XuHui ShiLinda Hui |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - International - Marketing
International business Business & management Export marketing Entrepreneurship |
| Soggetto non controllato |
Marketing research
CIMaR |
| ISBN | 1-78441-447-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Born-global firms : evolution of a contemporary phenomenon / Gary Knight -- The market orientation of domestic and international new ventures / Tage Koed Madsen, Hans Eibe Sørensen, Rosalina Torres-Ortega -- The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry / Nishant Kumar, Ali Yakhlef -- The alliance capability of technology-based born globals / Liliya Altshuler Oxtorp, Ulf Elg -- The effect of dynamic capabilities on value-based pricing and export performance / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wuehrer -- Export marketing strategy and performance among micro and small Brazilian enterprises / Reynaldo Dannecker Cunha, Thelma Valeria Rocha -- The effect of social media adoption on exporting firms performance / María del Carmen Alarcón, Alex Rialp, Josep Rialp -- A literature review, classification and simple meta-analysis on the conceptual domain of international marketing : 1990-2012 / Sudhir Rana, Somesh Kr. Sharma -- A framework for understanding firms' foreign exit behavior / Qun Tan, Carlos M.P. Sousa -- Institutional forces and firms' positioning in China and Brazil / Ulf Elg, Pervez Ghauri -- Does the value of global brands apply to both foreign and domestic-based global brands? / Stanford A. Westjohn, Peter Magnusson, Joyce X. Zhou -- Luxury brands in emerging markets : a case study on China / Annie Peng Cui, Theresa A. Wajda, Michael F. Walsh -- The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses / Jack Cadeaux. |
| Record Nr. | UNINA-9910788190303321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Entrepreneurship in international marketing / / edited by Shaoming Zou, Hui Xu, Linda Hui Shi
| Entrepreneurship in international marketing / / edited by Shaoming Zou, Hui Xu, Linda Hui Shi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (339 pages) : illustrations, tables |
| Disciplina | 658.848 |
| Altri autori (Persone) |
ZouShaoming
XuHui ShiLinda Hui |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - International - Marketing
International business Business & management Export marketing Entrepreneurship |
| ISBN | 1-78441-447-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Born-global firms : evolution of a contemporary phenomenon / Gary Knight -- The market orientation of domestic and international new ventures / Tage Koed Madsen, Hans Eibe Sørensen, Rosalina Torres-Ortega -- The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry / Nishant Kumar, Ali Yakhlef -- The alliance capability of technology-based born globals / Liliya Altshuler Oxtorp, Ulf Elg -- The effect of dynamic capabilities on value-based pricing and export performance / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wuehrer -- Export marketing strategy and performance among micro and small Brazilian enterprises / Reynaldo Dannecker Cunha, Thelma Valeria Rocha -- The effect of social media adoption on exporting firms performance / María del Carmen Alarcón, Alex Rialp, Josep Rialp -- A literature review, classification and simple meta-analysis on the conceptual domain of international marketing : 1990-2012 / Sudhir Rana, Somesh Kr. Sharma -- A framework for understanding firms' foreign exit behavior / Qun Tan, Carlos M.P. Sousa -- Institutional forces and firms' positioning in China and Brazil / Ulf Elg, Pervez Ghauri -- Does the value of global brands apply to both foreign and domestic-based global brands? / Stanford A. Westjohn, Peter Magnusson, Joyce X. Zhou -- Luxury brands in emerging markets : a case study on China / Annie Peng Cui, Theresa A. Wajda, Michael F. Walsh -- The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses / Jack Cadeaux. |
| Record Nr. | UNINA-9910828917003321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Interdisciplinary approaches to product design, innovation, & branding in international marketing [[electronic resource] /] / edited by K. Scott Swan, Shaoming Zou
| Interdisciplinary approaches to product design, innovation, & branding in international marketing [[electronic resource] /] / edited by K. Scott Swan, Shaoming Zou |
| Pubbl/distr/stampa | Bingley, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (360 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
SwanK. Scott
ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Business & Economics - Marketing - General Business & Economics - Marketing - Research Sales & marketing Market research Branding (Marketing) Export marketing |
| ISBN |
1-283-58872-2
9786613901170 1-78190-017-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction / Scott Swan, Shaoming Zou -- Building market-based assets in a globally competitive market : a longitudinal study of automotive brands / Janell D. Townsend, S. Tamer Cavusgil, Roger J. Calantone -- Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy / Hannah S. Lee, David A. Griffith -- The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan / Shih-Ching Wang, Primidya K. Soesilo, Dan Zhang, C. Anthony Di Benedetto -- How should a global brand manager respond to an ambiguous product harm crisis? / Daniel Laufer -- Design in the experience economy : using emotional design for service innovation / Ahmad Beltagui, Marina Candi, Johann C.K.H. Riedel -- Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation / Johann Füller, Katja Hutter, Mirijam Fries -- Reestablishing styling as a prime interest for the management of design / Oscar Person, Dirk Snelders, Jan Schoormans -- Leadership development by design / Jim Olver -- Designing empowerment : design thinking for social impact / Akshay Sharma -- Improving collaborative concept evaluation using concept aspect profile / Soren Ingomar Petersen, Jaewoo Joo -- Patent rights : when patent protection may either encourage or discourage innovation / Brent B. Allred -- Modeling the impact of commitment-trust on cooperation and performance : the specific case of exporter and intermediaries relationships / José Carlos M.R. Pinho -- The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market / Robert L. Williams, Maktoba Omar, Ujvala Rajadhyaksha -- The movement of meaning across cultures : a conceptual model for understanding cross-cultural consumption / Helene de Burgh-Woodman -- Born globals : how are they different? / Ho Yin Wong, Bill Merrilees. |
| Altri titoli varianti | Interdisciplinary approaches to product design, innovation, and branding in international marketing |
| Record Nr. | UNINA-9910792093803321 |
| Bingley, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou
| Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (360 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
SwanK. Scott
ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Business & Economics - Marketing - General Business & Economics - Marketing - Research Sales & marketing Market research Branding (Marketing) Export marketing |
| ISBN |
1-283-58872-2
9786613901170 1-78190-017-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction / Scott Swan, Shaoming Zou -- Building market-based assets in a globally competitive market : a longitudinal study of automotive brands / Janell D. Townsend, S. Tamer Cavusgil, Roger J. Calantone -- Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy / Hannah S. Lee, David A. Griffith -- The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan / Shih-Ching Wang, Primidya K. Soesilo, Dan Zhang, C. Anthony Di Benedetto -- How should a global brand manager respond to an ambiguous product harm crisis? / Daniel Laufer -- Design in the experience economy : using emotional design for service innovation / Ahmad Beltagui, Marina Candi, Johann C.K.H. Riedel -- Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation / Johann Füller, Katja Hutter, Mirijam Fries -- Reestablishing styling as a prime interest for the management of design / Oscar Person, Dirk Snelders, Jan Schoormans -- Leadership development by design / Jim Olver -- Designing empowerment : design thinking for social impact / Akshay Sharma -- Improving collaborative concept evaluation using concept aspect profile / Soren Ingomar Petersen, Jaewoo Joo -- Patent rights : when patent protection may either encourage or discourage innovation / Brent B. Allred -- Modeling the impact of commitment-trust on cooperation and performance : the specific case of exporter and intermediaries relationships / José Carlos M.R. Pinho -- The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market / Robert L. Williams, Maktoba Omar, Ujvala Rajadhyaksha -- The movement of meaning across cultures : a conceptual model for understanding cross-cultural consumption / Helene de Burgh-Woodman -- Born globals : how are they different? / Ho Yin Wong, Bill Merrilees. |
| Altri titoli varianti | Interdisciplinary approaches to product design, innovation, and branding in international marketing |
| Record Nr. | UNINA-9910812617203321 |
| Bingley, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing [[electronic resource] ] : emerging markets / / edited by Shaoming Zou, Huifen Fu
| International marketing [[electronic resource] ] : emerging markets / / edited by Shaoming Zou, Huifen Fu |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | United Kingdom, : Emerald, 2011 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina |
658.8
658.84091724 658.848 |
| Altri autori (Persone) |
ZouShaoming
FuHuifen |
| Collana | Advances in international marketing |
| Soggetto topico | Export marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-98691-0
9786612986918 0-85724-448-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front page; International Marketing: Emerging Markets; Copyright page; Contents; List of contributors; International Marketing and Emerging Markets: An Introduction to the AIM Volume 21; Chapter 1. Awakening dragons: an exploration of the internationalisation of Chinese SMEs from the electronics sector; Chapter 2. Innovation Platforms for Emerging Consumers: Spinning the Wheel of Retailing in Latin America; Chapter 3. Fuelling India's Retail Boom - What Should Be the Right Policy?; Chapter 4. Fashion Retailing in China: An Examination of its Development and Issues
Chapter 5. Advertising Appeals Strategy: Moderating Effect on the Relationship between Innovation and customer equity drivers in ChinaChapter 6. The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China; Chapter 7. Hallmarks in the Development of Marketing: Chinese Managers' Market Orientation and Ability to Deliver Service Quality; Chapter 8. Examining the Determinants of Interfunctional Coordination and Export performance: An investigation of Brazilian Exporters Chapter 9. Differences between High- and Low-performing Exporting Firms in a Developing CountryChapter 10. Predicting and Explaining Complaint Intention and Behaviour of Malaysian Consumers: An Application of the Planned Behaviour Theory; Chapter 11. A Comparative Study of Location Choice for Overseas R&D Investment Of TNCS: An Empirical Study of the United States and Japan Based on Panel Data; Chapter 12. Cross-cultural Communication: East vs. West |
| Record Nr. | UNINA-9910458562803321 |
| United Kingdom, : Emerald, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing [[electronic resource] /] / edited by Shaoming Zou, Huifen Fu
| International marketing [[electronic resource] /] / edited by Shaoming Zou, Huifen Fu |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | United Kingdom, : Emerald, 2011 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina |
658.8
658.84091724 658.848 |
| Altri autori (Persone) |
ZouShaoming
FuHuifen |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Business & Economics - Marketing - General Sales & marketing International business Export marketing |
| ISBN |
1-282-98691-0
9786612986918 0-85724-448-5 |
| Classificazione | QP 680 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh. |
| Record Nr. | UNINA-9910791690103321 |
| United Kingdom, : Emerald, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing / / edited by Shaoming Zou, Huifen Fu
| International marketing / / edited by Shaoming Zou, Huifen Fu |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | United Kingdom, : Emerald, 2011 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina |
658.8
658.84091724 658.848 658.84 |
| Altri autori (Persone) |
ZouShaoming
FuHuifen |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Business & Economics - Marketing - General Sales & marketing International business Export marketing |
| ISBN |
1-282-98691-0
9786612986918 0-85724-448-5 |
| Classificazione | QP 680 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh. |
| Record Nr. | UNINA-9910820423203321 |
| United Kingdom, : Emerald, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing in rapidly changing environments / / edited by Ruey-Jer "Bryan" Jean, Jhy-Shen Chiou, Shaoming Zou
| International marketing in rapidly changing environments / / edited by Ruey-Jer "Bryan" Jean, Jhy-Shen Chiou, Shaoming Zou |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Group Publishing Limited, , 2013 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ChiouJhy-Shen
JeanRuey-Jer ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Export marketing - Developing countries
Globalization Marketing - Developing countries Small business marketing - Developing countries |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78190-897-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
FRONT COVER; INTERNATIONAL MARKETING IN RAPIDLY CHANGING ENVIRONMENTS; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; ABOUT THE CONTRIBUTORS; MARKETING INNOVATION IN AND FROM EMERGING MARKETS: AN INTRODUCTION; SECTION I: MARKETING INNOVATION FROM EMERGING MARKETS; ENHANCING MARKET RESPONSIVENESS THROUGH KNOWLEDGE TRANSFER AND KNOWLEDGE CODIFICATION: EVIDENCE FROM FOREIGN SUBSIDIARIES IN CHINA; INTRODUCTION; CONCEPTUAL FRAMEWORK AND HYPOTHESES; METHOD; RESULTS; DISCUSSION AND IMPLICATIONS; CONCLUSION; REFERENCES
AN EXPLORATIVE STUDY ON THE IMPACT OF IT CAPABILITIES ON INTERNATIONAL KEY ACCOUNT MANAGEMENT CAPABILITIES AND FIRM PERFORMANCE IN INTERNATIONAL CUSTOMER-SUPPLIER RELATIONSHIPSINTRODUCTION; THEORETICAL DEVELOPMENT; METHODOLOGY; CONCLUSIONS; LIMITATIONS AND FURTHER RESEARCH; NOTE; REFERENCES; THE IMPACTS OF INSTITUTIONAL DIFFERENCES ON LEARNING IN INTERNATIONAL STRATEGIC ALLIANCES; INTRODUCTION; THEORETICAL FRAMEWORK AND HYPOTHESES; RESEARCH METHODOLOGY; RESULTS; DISCUSSION AND CONCLUSION; REFERENCES; SECTION II: ENTREPRENEURSHIP AND SMES EXPORTERS APPENDIX A: LIST OF ABBREVIATIONS FOR PERCEPTUAL MAP OUTPUTSECTION III: EXPORT MARKETING CHANNELS; CHANNEL STRATEGIES OF FOREIGN SALES SUBSIDIARIES: THE CASE OF FIRMS FROM DEVELOPING COUNTRIES OPERATING IN DEVELOPED COUNTRIES; INTRODUCTION; LITERATURE REVIEW; RESEARCH METHODOLOGY; CASE FINDINGS AND DISCUSSION; DISCUSSION; CONCLUSION; REFERENCES; APPENDIX: TOPICS USED TO GUIDE INTERVIEWS; EFFECTS OF THE TRANSACTION CHARACTERISTICS ON THE SIDE OF DEPENDENCE IN A CONTEXT OF VERTICAL COORDINATION: THE CASE OF FRESH PRODUCE EXPORTS FROM CHILE TO EUROPE; INTRODUCTION THEORETICAL ASPECTS ON DEPENDENCEMAIN FEATURES OF OUR CASE STUDY; ANALYSIS; CONCLUSION; ACKNOWLEDGMENTS; NOTES; REFERENCES; SECTION IV: GLOBALIZATION AND CULTURE; WAVE OF HOME CULTURE AND MNC PERFORMANCE: THE KOREAN WAVE (HALLYU); INTRODUCTION; LITERATURE REVIEW ON CULTURE IN INTERNATIONAL BUSINESS; THE CONCEPTUAL FRAMEWORK; RESEARCH METHOD; IMPLICATIONS AND DISCUSSION; LIMITATIONS AND CONCLUSION; REFERENCES; A RECONCEPTUALIZATION OF THE DEGREE OF COMPANY GLOBALIZATION; INTRODUCTION; CONCEPTUAL BACKGROUND; METHODOLOGY; DISCUSSION AND CONCLUSION; ACKNOWLEDGMENTS; NOTES; REFERENCES APPENDIX: SELECTED SURVEY ITEMS FOR THE FINAL DoCG SCALES (DIMENSION - SUB-DIMENSION AND ITEMS) |
| Record Nr. | UNINA-9910453497103321 |
| Bingley : , : Emerald Group Publishing Limited, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
