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A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing
| A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing |
| Autore | Zonglin Chen |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd. : , : SPM, , 2015 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 338.7683830951 |
| Collana | Cases in Modern Chinese Business |
| Soggetto topico | Electric household appliances industry - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-84464-129-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Contents; Preface; Foreword; Introduction; Chapter 1: Marketing Strategy Makes Gree a Winner; 1. The Supremacy of Marketing Channels; 2. The Direct Sales Model; 3. Keeping Creating Customers; Chapter 2: Top Priority for Brand Building; 1. The Made-in-China Brand Becoming World Famous; 2. Core Technology to Build the World Famous Brand; 3. Promote the Industrial Spirit, Power the Self-owned Brands; Chapter 3: No Limits in Management; 1. Zero- Defect Quality Management; 2. Based on Proprietary Intellectual Property Rights
3. Characterization of ERP: the Turning Point of Strategic Transformation4. Specialization Forging Gree's Competitive Strength; Chapter 4: Customer-oriented Services; 1. Pre-Sale Services and In-Progress Services Are More Important; 2. Set the Highest Global Service Standard; 3. Beyond After-Sale Services; Chapter 5: Overseas Market Expansion; 1. Embarking on Globalization; 2. Occupy the International Markets First, Build Factories Second; 3. The Localization Strategy of Globalization; Chapter 6: Confronting Channel Intermediaries; 1. Breaking with GOME and Fight for the Final Say 2. No Regrets in Breaking With GOME3. There is No Eternal Enemy In Business World; Chapter 7: Facing Three Major Difficulties; 1. Breaking through the Markets of First Tier Cities; 2. Cutting the Big Distributors and Forging the Terminal Brand; 3. Facing the Internal Control Dilemma; Chapter 8: Future of Gree; 1. Gree's Sprinting for World Number One; 2. Forging the Number-one National Industry Brand; 3. There Is a Long Way Ahead; Afterword; Bibliography; About the Reviewers; Copyright |
| Record Nr. | UNINA-9910460113803321 |
Zonglin Chen
|
||
| Reading, England : , : Paths International Ltd. : , : SPM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing
| A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing |
| Autore | Zonglin Chen |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd. : , : SPM, , 2015 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 338.7683830951 |
| Collana | Cases in Modern Chinese Business |
| Soggetto topico | Electric household appliances industry - China |
| ISBN | 1-84464-129-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Contents; Preface; Foreword; Introduction; Chapter 1: Marketing Strategy Makes Gree a Winner; 1. The Supremacy of Marketing Channels; 2. The Direct Sales Model; 3. Keeping Creating Customers; Chapter 2: Top Priority for Brand Building; 1. The Made-in-China Brand Becoming World Famous; 2. Core Technology to Build the World Famous Brand; 3. Promote the Industrial Spirit, Power the Self-owned Brands; Chapter 3: No Limits in Management; 1. Zero- Defect Quality Management; 2. Based on Proprietary Intellectual Property Rights
3. Characterization of ERP: the Turning Point of Strategic Transformation4. Specialization Forging Gree's Competitive Strength; Chapter 4: Customer-oriented Services; 1. Pre-Sale Services and In-Progress Services Are More Important; 2. Set the Highest Global Service Standard; 3. Beyond After-Sale Services; Chapter 5: Overseas Market Expansion; 1. Embarking on Globalization; 2. Occupy the International Markets First, Build Factories Second; 3. The Localization Strategy of Globalization; Chapter 6: Confronting Channel Intermediaries; 1. Breaking with GOME and Fight for the Final Say 2. No Regrets in Breaking With GOME3. There is No Eternal Enemy In Business World; Chapter 7: Facing Three Major Difficulties; 1. Breaking through the Markets of First Tier Cities; 2. Cutting the Big Distributors and Forging the Terminal Brand; 3. Facing the Internal Control Dilemma; Chapter 8: Future of Gree; 1. Gree's Sprinting for World Number One; 2. Forging the Number-one National Industry Brand; 3. There Is a Long Way Ahead; Afterword; Bibliography; About the Reviewers; Copyright |
| Record Nr. | UNINA-9910787106703321 |
|
Zonglin Chen
|
||
| Reading, England : , : Paths International Ltd. : , : SPM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing
| A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing |
| Autore | Zonglin Chen |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd. : , : SPM, , 2015 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 338.7683830951 |
| Collana | Cases in Modern Chinese Business |
| Soggetto topico | Electric household appliances industry - China |
| ISBN | 1-84464-129-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Contents; Preface; Foreword; Introduction; Chapter 1: Marketing Strategy Makes Gree a Winner; 1. The Supremacy of Marketing Channels; 2. The Direct Sales Model; 3. Keeping Creating Customers; Chapter 2: Top Priority for Brand Building; 1. The Made-in-China Brand Becoming World Famous; 2. Core Technology to Build the World Famous Brand; 3. Promote the Industrial Spirit, Power the Self-owned Brands; Chapter 3: No Limits in Management; 1. Zero- Defect Quality Management; 2. Based on Proprietary Intellectual Property Rights
3. Characterization of ERP: the Turning Point of Strategic Transformation4. Specialization Forging Gree's Competitive Strength; Chapter 4: Customer-oriented Services; 1. Pre-Sale Services and In-Progress Services Are More Important; 2. Set the Highest Global Service Standard; 3. Beyond After-Sale Services; Chapter 5: Overseas Market Expansion; 1. Embarking on Globalization; 2. Occupy the International Markets First, Build Factories Second; 3. The Localization Strategy of Globalization; Chapter 6: Confronting Channel Intermediaries; 1. Breaking with GOME and Fight for the Final Say 2. No Regrets in Breaking With GOME3. There is No Eternal Enemy In Business World; Chapter 7: Facing Three Major Difficulties; 1. Breaking through the Markets of First Tier Cities; 2. Cutting the Big Distributors and Forging the Terminal Brand; 3. Facing the Internal Control Dilemma; Chapter 8: Future of Gree; 1. Gree's Sprinting for World Number One; 2. Forging the Number-one National Industry Brand; 3. There Is a Long Way Ahead; Afterword; Bibliography; About the Reviewers; Copyright |
| Record Nr. | UNINA-9910810317803321 |
|
Zonglin Chen
|
||
| Reading, England : , : Paths International Ltd. : , : SPM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||