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Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski
| Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) | ZolkiewskiJudy |
| Collana | European Journal of Marketing |
| Soggetto topico |
Marketing
Industrial marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-54721-9
9786610547210 1-84544-923-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; IMP - some things achieved: much more to do; Discovering market networks; Research in relationship marketing: antecedents, traditions and integration; Matching high-tech and high-touch in supplier-customer relationships; Relationship value and relationship quality; Ethics and value creation in business research: comparing two approaches; Measuring relational norms: some methodological issues; Suppliers' willingness to end unprofitable customer relationships; Conceptualising, delineating and analysing business networks
Network pictures: concepts and representationsAssessing the impact of culture on relationship creation and network formation in emerging Asian markets |
| Record Nr. | UNINA-9910450464003321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski
| Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) | ZolkiewskiJudy |
| Collana | European Journal of Marketing |
| Soggetto topico |
Marketing
Industrial marketing |
| ISBN |
1-280-54721-9
9786610547210 1-84544-923-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; IMP - some things achieved: much more to do; Discovering market networks; Research in relationship marketing: antecedents, traditions and integration; Matching high-tech and high-touch in supplier-customer relationships; Relationship value and relationship quality; Ethics and value creation in business research: comparing two approaches; Measuring relational norms: some methodological issues; Suppliers' willingness to end unprofitable customer relationships; Conceptualising, delineating and analysing business networks
Network pictures: concepts and representationsAssessing the impact of culture on relationship creation and network formation in emerging Asian markets |
| Record Nr. | UNINA-9910783551703321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||