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Reshaping retail [[electronic resource] ] : why technology is transforming the industry and how to win in the new consumer driven world / / Stefan Niemeier, Andrea Zocchi, and Marco Catena
| Reshaping retail [[electronic resource] ] : why technology is transforming the industry and how to win in the new consumer driven world / / Stefan Niemeier, Andrea Zocchi, and Marco Catena |
| Autore | Niemeier Stefan <1973-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (1 v.) : ill |
| Disciplina | 658.8/7 |
| Altri autori (Persone) |
ZocchiAndrea
CatenaMarco <1977-> |
| Soggetto topico |
Retail trade - Technological innovations
Retail trade - Customer services Electronic commerce |
| ISBN |
1-119-20797-5
1-118-69888-6 1-118-69882-7 |
| Classificazione | BUS058000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A Brief History of Retailing: The mercantile era -- The modern era -- The digital era -- 2. Technology: The Crucial Retail Enabler: How retailers add value -- Connecting the chain -- Knowing what you know -- A succession of evolutions -- 3. Game-Changing Technologies: Revolution -- The next era of technology change -- What it means for consumers -- 4. Consumer Empowerment : The consumer decision journey -- Customer empowerment tools -- Retailers' response to consumers' changing behavior -- 5. Toward a New Retailing Paradigm: The changing role of the physical store -- New contenders -- The power of information productivity -- 6. The Future of Retail: Stand-alone archetypes -- Building on the stand-alone models -- 7. A Call to Action: Leapfrogging -- The way forward -- Making it happen. |
| Record Nr. | UNINA-9910139247303321 |
Niemeier Stefan <1973->
|
||
| Chichester, West Sussex, U.K., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world / / Stefan Niemeier, Andrea Zocchi, and Marco Catena
| Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world / / Stefan Niemeier, Andrea Zocchi, and Marco Catena |
| Autore | Niemeier Stefan <1973-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (1 v.) : ill |
| Disciplina | 658.8/7 |
| Altri autori (Persone) |
ZocchiAndrea
CatenaMarco <1977-> |
| Soggetto topico |
Retail trade - Technological innovations
Retail trade - Customer services Electronic commerce |
| ISBN |
9781119207979
1119207975 9781118698884 1118698886 9781118698822 1118698827 |
| Classificazione | BUS058000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A Brief History of Retailing: The mercantile era -- The modern era -- The digital era -- 2. Technology: The Crucial Retail Enabler: How retailers add value -- Connecting the chain -- Knowing what you know -- A succession of evolutions -- 3. Game-Changing Technologies: Revolution -- The next era of technology change -- What it means for consumers -- 4. Consumer Empowerment : The consumer decision journey -- Customer empowerment tools -- Retailers' response to consumers' changing behavior -- 5. Toward a New Retailing Paradigm: The changing role of the physical store -- New contenders -- The power of information productivity -- 6. The Future of Retail: Stand-alone archetypes -- Building on the stand-alone models -- 7. A Call to Action: Leapfrogging -- The way forward -- Making it happen. |
| Altri titoli varianti | Why technology is transforming the industry and how to win in the new consumer driven world |
| Record Nr. | UNINA-9910818728603321 |
|
Niemeier Stefan <1973->
|
||
| Chichester, West Sussex, U.K., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||