Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
Autore | Zamith Brito Eliane Pereira |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (150 p.) |
Disciplina | 006.754 |
Collana | Digital and social media marketing and advertising collection |
Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
corporate brands
social media |
ISBN | 1-60649-943-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
Record Nr. | UNINA-9910463711603321 |
Zamith Brito Eliane Pereira
![]() |
||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
Autore | Zamith Brito Eliane Pereira |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (150 p.) |
Disciplina | 006.754 |
Collana | Digital and social media marketing and advertising collection |
Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
Soggetto non controllato |
corporate brands
social media |
ISBN | 1-60649-943-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
Record Nr. | UNINA-9910788174103321 |
Zamith Brito Eliane Pereira
![]() |
||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
Autore | Zamith Brito Eliane Pereira |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (150 p.) |
Disciplina | 006.754 |
Collana | Digital and social media marketing and advertising collection |
Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
Soggetto non controllato |
corporate brands
social media |
ISBN | 1-60649-943-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
Record Nr. | UNINA-9910808381403321 |
Zamith Brito Eliane Pereira
![]() |
||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|