top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.

Biblioteca

MARC Lista (tabellare)
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Autore Zahay Debra L.
Edizione [Second edition.]
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2020
Descrizione fisica 1 online resource (189 pages)
Disciplina 658.872
Soggetto topico Internet marketing
Soggetto genere / forma Electronic books.
ISBN 1-951527-93-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910480319003321
Zahay Debra L.  
New York, NY : , : Business Expert Press, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Autore Zahay Debra L.
Edizione [Second edition.]
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2020
Descrizione fisica 1 online resource (189 pages)
Disciplina 658.872
Soggetto topico Internet marketing
ISBN 1-951527-93-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910794312203321
Zahay Debra L.  
New York, NY : , : Business Expert Press, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Autore Zahay Debra L.
Edizione [Second edition.]
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2020
Descrizione fisica 1 online resource (189 pages)
Disciplina 658.872
Soggetto topico Internet marketing
ISBN 1-951527-93-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910809330603321
Zahay Debra L.  
New York, NY : , : Business Expert Press, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Autore Zahay Debra L.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (168 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Internet marketing
Soggetto genere / forma Electronic books.
Soggetto non controllato Digital Marketing
Search Engine Marketing
E-mail Marketing
Social Media Marketing
Data Quality
Database Management
Data analytics
ISBN 1-60649-925-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index.
Record Nr. UNINA-9910460488703321
Zahay Debra L.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Autore Zahay Debra L.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (168 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Internet marketing
Soggetto non controllato Digital Marketing
Search Engine Marketing
E-mail Marketing
Social Media Marketing
Data Quality
Database Management
Data analytics
ISBN 1-60649-925-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index.
Record Nr. UNINA-9910787368203321
Zahay Debra L.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
Autore Zahay Debra L.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (168 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Internet marketing
Soggetto non controllato Digital Marketing
Search Engine Marketing
E-mail Marketing
Social Media Marketing
Data Quality
Database Management
Data analytics
ISBN 1-60649-925-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index.
Record Nr. UNINA-9910820476603321
Zahay Debra L.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui