Info
The History of Public Relations in China / / by Ke Xue, Sherry Xueer Yu, Mingyang Yu
| The History of Public Relations in China / / by Ke Xue, Sherry Xueer Yu, Mingyang Yu |
| Autore | Xue Ke |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (259 pages) |
| Disciplina | 659.2 |
| Collana | Literature, Cultural and Media Studies |
| Soggetto topico |
Communication in politics
Public relations Communication Knowledge, Sociology of Social history History, Modern Political Communication Public Relations Media and Communication Sociology of Knowledge and Discourse Social History Modern History |
| ISBN | 981-19-4093-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 The Beginning of Public Relations in China (1978-1987) -- 2 Expansion of Public Relations in China (1988-1996) -- 3 The Growth of Public Relations in China (1997-2011) -- 4 Development of Public Relations in China (2012-2018). |
| Record Nr. | UNINA-9910631085703321 |
Xue Ke
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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New Media and Chinese Society / / edited by Ke Xue, Mingyang Yu
| New Media and Chinese Society / / edited by Ke Xue, Mingyang Yu |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XVII, 290 p. 22 illus., 13 illus. in color.) |
| Disciplina | 302.30285 |
| Collana | Communication, Culture and Change in Asia |
| Soggetto topico |
Social media
Mass media Communication Communication in politics Ethnology—Asia Social Media Media Sociology Political Communication Asian Culture |
| ISBN | 981-10-6710-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Part 1: Development of the New Media Industry in China -- Chapter 1. Media Evolution from the Perspective of Scientific and Technological Development (Manli Cheng) -- Chapter 2. New Media, Market Competition, and Media Diversity: An Examination of Taiwan’s Terrestrial TV Market from 1986 to 2002 (Shu-Chu Sarrina Li) -- Chapter 3. Blue or Red Sea? An Analysis of Chinese Mobile Radio Industry (Laihui Yu) -- Part 2: New Media and the Chinese Society -- Chapter 4. Social Media Use, Political Efficacy, and Political Participation in China: The Moderating Role of Need for Orientation (Lu Wei) -- Chapter 5. Intermittent Use of Social Media: Facebook and Weibo Use, Their Predictors and Social and Political Implications (Yinjiao Ye) -- Chapter 6. New Media’s Impact on China from a Culture Perspective (Yi Xu) -- Chapter 7. An Analysis of Moral Coercion in the Context of Media Socialization (Peiren Shao) -- Chapter 8. The Changes and Deviations of Political Discourse Employed in Government Communication in the Internet Age (Xiaohong Wang) -- Chapter 9. Challenges to China’s Diplomacy in the Context of New Media (Xiaomeng Song) -- Part 3: Social Media Usage in Everyday Life -- Chapter 10. Digital Photography and Memory Practice in Contemporary Chinese Families (Rui Yang) -- Chapter 11. WeChat and Distant Family Intergenerational Communication in China: A Study of Online Content Sharing on WeChat (Baohua Zhou) -- Chapter 12. A Study on Chinese Mobile Internet Users’ Continuance Intention of Online Brand Community (Yuanbing Deng) -- Part 4: Content Production and Consumption in the New Media Era -- Chapter 13. To Stick or to Switch: Understanding Social Reading Apps Continuance by Evidence Collected from Chinese College Students (Wu Li) -- Chapter 14. Shaping Music Consumption in China's New Media Era: Use, Exchange, and Identity (Mengyu Luo) -- Chapter 15. To Collaborate or Not? A Study of Motivations for Collaborative Knowledge Production in Cyberspace (Jia He) -- Chapter 16. A Study on the Effectiveness of We-Media as a Platform for Intercultural Communication (Sun Yanran) -- Afterword (Xue Ke). |
| Record Nr. | UNINA-9910255076103321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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