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From products to services [[electronic resource] ] : insight and experience from companies which have embraced the service economy / / Laurie Young
| From products to services [[electronic resource] ] : insight and experience from companies which have embraced the service economy / / Laurie Young |
| Autore | Young Laurie <1955-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (365 p.) |
| Disciplina |
658.406
658.8 |
| Soggetto topico |
Customer services
New products Service industries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20929-3
1-281-84104-8 9786611841041 0-470-77273-5 |
| Classificazione | 85.10 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | From Products to Services; Contents; Foreword; 1: Why product companies consider service business; 2: Clarifying the strategic intent of the service business; 3: The degree of change needed to set up a service business; 4: First base: gaining a clear perspective of service markets; 5: Creating the services to be sold in the new market; 6: Altering the operations of a product company to provide services; 7: Selling services; 8: Marketing services instead of products; 9: Positioning a product brand in a service market; 10: In conclusion; References; Index |
| Record Nr. | UNINA-9910144109303321 |
Young Laurie <1955->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From products to services [[electronic resource] ] : insight and experience from companies which have embraced the service economy / / Laurie Young
| From products to services [[electronic resource] ] : insight and experience from companies which have embraced the service economy / / Laurie Young |
| Autore | Young Laurie <1955-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (365 p.) |
| Disciplina |
658.406
658.8 |
| Soggetto topico |
Customer services
New products Service industries |
| ISBN |
1-119-20929-3
1-281-84104-8 9786611841041 0-470-77273-5 |
| Classificazione | 85.10 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | From Products to Services; Contents; Foreword; 1: Why product companies consider service business; 2: Clarifying the strategic intent of the service business; 3: The degree of change needed to set up a service business; 4: First base: gaining a clear perspective of service markets; 5: Creating the services to be sold in the new market; 6: Altering the operations of a product company to provide services; 7: Selling services; 8: Marketing services instead of products; 9: Positioning a product brand in a service market; 10: In conclusion; References; Index |
| Record Nr. | UNINA-9910830335203321 |
|
Young Laurie <1955->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From products to services : insight and experience from companies which have embraced the service economy / / Laurie Young
| From products to services : insight and experience from companies which have embraced the service economy / / Laurie Young |
| Autore | Young Laurie <1955-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (365 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Customer services
New products Service industries |
| ISBN |
1-119-20929-3
1-281-84104-8 9786611841041 0-470-77273-5 |
| Classificazione | 85.10 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | From Products to Services; Contents; Foreword; 1: Why product companies consider service business; 2: Clarifying the strategic intent of the service business; 3: The degree of change needed to set up a service business; 4: First base: gaining a clear perspective of service markets; 5: Creating the services to be sold in the new market; 6: Altering the operations of a product company to provide services; 7: Selling services; 8: Marketing services instead of products; 9: Positioning a product brand in a service market; 10: In conclusion; References; Index |
| Record Nr. | UNINA-9910877182703321 |
|
Young Laurie <1955->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketer's handbook [[electronic resource] ] : reassessing marketing techniques for modern business / / Laurie Young
| The marketer's handbook [[electronic resource] ] : reassessing marketing techniques for modern business / / Laurie Young |
| Autore | Young Laurie <1955-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (518 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Industrial management Màrqueting Direcció d'empreses |
| Soggetto genere / forma |
Electronic books.
Llibres electrònics |
| ISBN |
1-119-20660-X
1-283-40509-1 9786613405098 1-119-97352-X |
| Classificazione | BUS058000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | THE MARKETER'S HANDBOOK: Reassessing Marketing Techniques for Modern Business; CONTENTS; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; Alphabetical Entries; IN CONCLUSION; REFERENCES; INDEX |
| Record Nr. | UNINA-9910139567603321 |
|
Young Laurie <1955->
|
||
| Chichester, West Sussex, U.K, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketer's handbook : reassessing marketing techniques for modern business / / Laurie Young
| The marketer's handbook : reassessing marketing techniques for modern business / / Laurie Young |
| Autore | Young Laurie <1955-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (518 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Industrial management |
| ISBN |
1-119-20660-X
1-283-40509-1 9786613405098 1-119-97352-X |
| Classificazione | BUS058000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | THE MARKETER'S HANDBOOK: Reassessing Marketing Techniques for Modern Business; CONTENTS; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; Alphabetical Entries; IN CONCLUSION; REFERENCES; INDEX |
| Record Nr. | UNINA-9910825314203321 |
|
Young Laurie <1955->
|
||
| Chichester, West Sussex, U.K, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||