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Handbook event market China / / edited by Helmut Schwägermann, Peter Mayer and Ding Yi
| Handbook event market China / / edited by Helmut Schwägermann, Peter Mayer and Ding Yi |
| Pubbl/distr/stampa | Berlin, Germany ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2016 |
| Descrizione fisica | 1 online resource (432 p.) |
| Disciplina | 394.2 |
| Soggetto topico | Special events - Marketing - China |
| Soggetto genere / forma | Electronic books. |
| ISBN |
3-11-036677-0
3-11-039862-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Table of Contents -- Preface -- Editorial -- The event market: An introduction -- The development of Asia-Pacific’s meetings industry -- China’s MICE industry: Advancement through reform and opening -- Raising the level of market-orientation in the Chinese exhibition industry – based on international experience -- The role of China in Germany’s exhibition industry -- China’s meetings industry: A future market for Germany -- Externalities, market potential and tourism development: Empirical evidence from China -- Internationalisation of trade fair organisers – Theoretical considerations and practical implications -- The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach -- Green economy and tourism -- China outbound: How China will affect the international meetings industry -- Green meeting standards: A conceptual review -- Probe into the Chinese event venue market – From an outside perspective -- The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis -- The challenges posed by international trade fair projects -- Chinese companies at European trade fairs -- Why China needs more Professional Congress Organisers (PCOs) -- How to organise successful meetings in China -- The evolution of the Chinese events market – An agency perspective -- A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- Fit for the future? Some thoughts on event education in a changing world -- The event industry and its human resources: A view based on the characteristics of the industry -- Education of event management in Germany and China: A comparison -- Where do they want to go? Expectations of Chinese talents from their future employer -- Learning style of Chinese event management students -- Lecturing key competencies in China and the challenge of transnational education -- Authors |
| Record Nr. | UNINA-9910460870703321 |
| Berlin, Germany ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook event market China / / edited by Helmut Schwägermann, Peter Mayer and Ding Yi
| Handbook event market China / / edited by Helmut Schwägermann, Peter Mayer and Ding Yi |
| Pubbl/distr/stampa | Berlin, Germany ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2016 |
| Descrizione fisica | 1 online resource (432 p.) |
| Disciplina | 394.2 |
| Soggetto topico | Special events - Marketing - China |
| ISBN |
3-11-036677-0
3-11-039862-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Table of Contents -- Preface -- Editorial -- The event market: An introduction -- The development of Asia-Pacific’s meetings industry -- China’s MICE industry: Advancement through reform and opening -- Raising the level of market-orientation in the Chinese exhibition industry – based on international experience -- The role of China in Germany’s exhibition industry -- China’s meetings industry: A future market for Germany -- Externalities, market potential and tourism development: Empirical evidence from China -- Internationalisation of trade fair organisers – Theoretical considerations and practical implications -- The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach -- Green economy and tourism -- China outbound: How China will affect the international meetings industry -- Green meeting standards: A conceptual review -- Probe into the Chinese event venue market – From an outside perspective -- The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis -- The challenges posed by international trade fair projects -- Chinese companies at European trade fairs -- Why China needs more Professional Congress Organisers (PCOs) -- How to organise successful meetings in China -- The evolution of the Chinese events market – An agency perspective -- A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- Fit for the future? Some thoughts on event education in a changing world -- The event industry and its human resources: A view based on the characteristics of the industry -- Education of event management in Germany and China: A comparison -- Where do they want to go? Expectations of Chinese talents from their future employer -- Learning style of Chinese event management students -- Lecturing key competencies in China and the challenge of transnational education -- Authors |
| Record Nr. | UNINA-9910798052403321 |
| Berlin, Germany ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook event market China / / edited by Helmut Schwägermann, Peter Mayer and Ding Yi
| Handbook event market China / / edited by Helmut Schwägermann, Peter Mayer and Ding Yi |
| Pubbl/distr/stampa | Berlin, Germany ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2016 |
| Descrizione fisica | 1 online resource (432 p.) |
| Disciplina | 394.2 |
| Soggetto topico | Special events - Marketing - China |
| ISBN |
3-11-036677-0
3-11-039862-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Table of Contents -- Preface -- Editorial -- The event market: An introduction -- The development of Asia-Pacific’s meetings industry -- China’s MICE industry: Advancement through reform and opening -- Raising the level of market-orientation in the Chinese exhibition industry – based on international experience -- The role of China in Germany’s exhibition industry -- China’s meetings industry: A future market for Germany -- Externalities, market potential and tourism development: Empirical evidence from China -- Internationalisation of trade fair organisers – Theoretical considerations and practical implications -- The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach -- Green economy and tourism -- China outbound: How China will affect the international meetings industry -- Green meeting standards: A conceptual review -- Probe into the Chinese event venue market – From an outside perspective -- The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis -- The challenges posed by international trade fair projects -- Chinese companies at European trade fairs -- Why China needs more Professional Congress Organisers (PCOs) -- How to organise successful meetings in China -- The evolution of the Chinese events market – An agency perspective -- A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- Fit for the future? Some thoughts on event education in a changing world -- The event industry and its human resources: A view based on the characteristics of the industry -- Education of event management in Germany and China: A comparison -- Where do they want to go? Expectations of Chinese talents from their future employer -- Learning style of Chinese event management students -- Lecturing key competencies in China and the challenge of transnational education -- Authors |
| Record Nr. | UNINA-9910827147703321 |
| Berlin, Germany ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||