Nota di contenuto |
Cover Page; Title Page; Copyright; CONTENTS; one; WHY WE?; The Essential Question; Think "We"; You Can Create We Relationships; Relationship: From "Us & Them" to "We"; Marketing Teaches Us the Wrong Things About Marketing; "I and Thou"-Seeing an Old Idea in a New Light; From Experience to Engagement; two; ENCOUNTERS: THE BUILDING BLOCKS OFWE RELATIONSHIPS; Transactions vs. Encounters; At the Crossroads of We: The Three Elements of a We Encounter; Encounter Element #1: Engagement in the Moment; Encounter Element #2: Conversation; Encounter Element #3: Uniqueness
The Encounter's Afterglow: The Feeling of "With"three; FROM ENCOUNTER TO RELATIONSHIP: THE ONGOING CONVERSATION; A Relationship Forms from a Continuity of Encounters; Memory Is the Connection Between Encounters; The Rhythm of Encounter-Building Momentum in Your Relationship; The Mix of Moments-Milestones and Bridges; The Continuity of Encounters Becomes an Ongoing Conversation; four; THE CONTINUITY DEVELOPS: REVEALING THE WAY WE COMPLEMENT EACH OTHER; Complementary Understanding, Goals, Actions, Outcomes; Complementary Understanding: We Know Each Other in Relation to Ourselves
Complementary Goals: We Believe that What Is Good for One Is Good for the OtherComplementary Actions: We Do Things that Are Mutually Reinforcing; Complementary Outcomes: We Both Benefit from Each Other's Success; five; WE AMONG MANY: RELATIONSHIPS BETWEEN ORGANIZATIONS; Organizational Relationships Are Built from Individual Relationships; Ensure that Employees Understand How to Create We Relationships; Ensure that Employees Can Create We Relationships; Many of Them, Many of You; six; WE-THE BENEFITS ENDURE; Our Shared Future-What's Next Matters as Much as What Is; ACKNOWLEDGEMENTS
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