Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Foundations of Consumer Behavior : Insights from Cross-Cultural Contexts / / by Richard P. Bagozzi, Attila Yaprak
| Foundations of Consumer Behavior : Insights from Cross-Cultural Contexts / / by Richard P. Bagozzi, Attila Yaprak |
| Autore | Bagozzi Richard P |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (239 pages) |
| Disciplina | 658.8342 |
| Altri autori (Persone) | YaprakAttila |
| Collana | International Marketing and Management Research |
| Soggetto topico |
Marketing
Diversity in the workplace International business enterprises Cross-Cultural Management International Business |
| ISBN | 3-031-93185-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: Foundations of consumer behavior -- Chapter 2. Consumer behavior fundamentals: Attitudes, product attributes, and expectancy value reactions -- Chapter 3. Consumers are emotional, too: the role of emotions in consumer behavior -- Chapter 4: Worldviews: Mindsets and social cognition -- Chapter 5: Consumers’ negative dispositions and how they affect purchase choice -- Chapter 6: Consumers’ positive dispositions and how they affect purchase choice -- Chapter 7: Evaluating markets and consumers: macro, micro, and cultural analyses -- Chapter 8: Marketing strategy in the international context -- Chapter 9: Evolution of big ideas in consumer behavior -- Chapter 10: Bringing it altogether: consumer behavior models. |
| Record Nr. | UNINA-9911016068503321 |
Bagozzi Richard P
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Historical Evolution of International Business : Growth Trajectory of an Academic Field of Study / / edited by Lilac Nachum, Attila Yaprak
| The Historical Evolution of International Business : Growth Trajectory of an Academic Field of Study / / edited by Lilac Nachum, Attila Yaprak |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (XXVI, 463 p. 36 illus., 20 illus. in color.) |
| Disciplina | 658.049 |
| Soggetto topico |
International business enterprises
Management International Business |
| ISBN | 3-031-86133-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction - Setting the Stage -- Part I: The Historical Evolution of IB Thought -- Chapter 2: The Emergence and Growth of International Business Thought as an Evolutionary Process -- Chapter 3: Commentary on “The Emergence and Growth of International Business Thought as an Evolutionary Process” -- Chapter 4: An Appraisal on “The Emergence and Growth of International Business Thought as an Evolutionary Process” -- Chapter 5: Commentary on “The Emergence and Growth of International Business Thought as an Evolutionary Process”: The Multiple Histories of the IB Field -- Part II: The Historical Evolution of IB Teaching -- Chapter 6: The Evolution of IB Teaching Content: Analyses of IB Textbooks and Syllabi -- Chapter 7: Review on “The Evolution of IB Teaching Content: Analyses of IB Textbooks and Syllabi” -- Chapter 8: Commentary on “The Evolution of IB Teaching Content: Analyses of IB Textbooks and Syllabi” -- Chapter 9: Tracing the Early History of IB Teaching: IB at Harvard Business School -- Chapter 10: An Appraisal on “Tracing the Early History of IB Teaching through the Lens of the Harvard Business School” -- Chapter 11: Commentary on “Tracing the Early History of IB Teaching through the Lens of the Harvard Business School” -- Part III: The Historical Evolution of IB Teaching Institutions -- Chapter 12: Vignettes from the Memoir of an IB Veteran: IB Teaching in the US -- Chapter 13: Reflections on Jim Goodnow’s Characterization of IB Teaching Institutions -- Chapter 14: IB Development in non-US Business Schools -- Part IV: The Historical Evolution of IB Institutions -- Chapter 15: The History of the Academy of International Business and its Chapters -- Chapter 16: Commentary on “The History of the Academy of International Business and its Chapters”: Why the Field of IB Needs the AIB -- Chapter 17: The AIB’s Shared Interest Groups (SIGs) -- Chapter 18: Women in the Academy of International Business: Remembering the Past, Shaping the Future -- Part V: IB as a Field of Study -- Chapter 19: The Historical Evolution of IB in a Comparative Perspective -- Chapter 20: Seen from the Outside: A Commentary on “The Historical Evolution of IB in a Comparative Perspective” -- Chapter 21: Bringing it Altogether and Moving Forward -- Chapter 22: Commentary on “Bringing it Altogether and Moving Forward”: The History of IB: Some new Questions Regarding the Formative Period -- Chapter 23: Commentary on “Bringing it Altogether and Moving Forward”: Perspective on the Past and Future of International Business -- Chapter 24: Commentary on “Bringing it Altogether and Moving Forward”: AIB - Where We’ve Been, Where We’re Going. |
| Record Nr. | UNINA-9911007486503321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||