Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Chinese Electric Vehicle Trailblazers [[electronic resource] ] : Navigating the Future of Car Manufacturing / / by Jan Y. Yang, Yunyi Gu, Zi Ling Tan
| Chinese Electric Vehicle Trailblazers [[electronic resource] ] : Navigating the Future of Car Manufacturing / / by Jan Y. Yang, Yunyi Gu, Zi Ling Tan |
| Autore | Yang Jan Y |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (XIII, 134 p. 1 illus.) |
| Disciplina | 338.476292 |
| Collana | Business Guides on the Go |
| Soggetto topico |
Automobile industry and trade
Marketing research Business intelligence International economic integration Globalization Marketing Business consultants Automotive Industry Market Research and Competitive Intelligence Emerging Markets and Globalization Business Consulting |
| ISBN | 3-031-25145-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Chinese EV Players: From followers to trailblazers -- 2. The history of the Chinese EV industry -- 3. An overview of the EV stakeholders in China -- 4. Electrification – Routes to the future -- 5. Smartification – the holy grail of EV -- 6 Chinese route to market -- 7. Avoiding the innovation curse -- 8. On the march to Globalia -- 9. Roadblocks to success 10. What the future has in store. |
| Record Nr. | UNINA-9910686786003321 |
Yang Jan Y
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Chinese M&As in Germany [[electronic resource] ] : An Integration Oriented and Value Enhancing Story / / by Jan Y. Yang, Lei Chen, Zheng Tang
| Chinese M&As in Germany [[electronic resource] ] : An Integration Oriented and Value Enhancing Story / / by Jan Y. Yang, Lei Chen, Zheng Tang |
| Autore | Yang Jan Y |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XXIII, 129 p. 44 illus., 8 illus. in color.) |
| Disciplina | 658.049 |
| Collana | Management for Professionals |
| Soggetto topico |
International business enterprises
Leadership Production management Corporations—Finance International Business Business Strategy/Leadership Operations Management Corporate Finance |
| ISBN | 3-319-99405-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An Overview of Recent Chinese M&A Activities -- Case Studies -- Expert Interviews -- Challenge Accepted. . |
| Record Nr. | UNINA-9910337805503321 |
|
Yang Jan Y
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Pricing Compass : Finding the Solution to Your Pricing Puzzle
| The Pricing Compass : Finding the Solution to Your Pricing Puzzle |
| Autore | Yang Jan Y |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cham : , : Springer, , 2024 |
| Descrizione fisica | 1 online resource (153 pages) |
| Collana | Business Guides on the Go Series |
| ISBN | 9783031520600 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Contents -- List of Figures -- List of Tables -- Contents -- 1: Pricing Is Not What You Think -- 1.1 Pricing Is Not Just About the Price -- 1.2 Strategic or Tactical -- 1.3 A Pragmatic Check on Pricing Maturity -- 1.4 Summary -- 2: There Is a Solution to Every Pricing Puzzle -- 2.1 When and Why Pricing Fails -- 2.1.1 Ignorance -- 2.1.2 Arrogance -- 2.1.3 Imprudence -- 2.1.4 Indecisiveness -- 2.2 What Does Good Pricing Look Like -- 2.3 What You Can Expect from the Next Chapters -- 2.4 Summary -- 3: Let Us Get Started -- 3.1 Define the Starting Point (Loop) -- 3.2 Discover Your Unique Selling Point (USP) -- 3.3 Reveal Willingness to Pay (WTP) -- 3.3.1 The Pricing Sandbox -- 3.3.2 van Westendorp -- 3.3.3 Gabor Granger -- 3.3.4 Conjoint Analysis -- 3.3.5 Price Experiment -- 3.3.6 Connecting the Dots -- 3.4 Price It!: The Moment of Truth (MoT) -- 3.5 Summary -- 4: Keep the Ball Rolling -- 4.1 Understand Your Customers -- 4.2 Expand, Differentiate and Price Smartly -- 4.3 Build Fences Early on -- 4.3.1 The Good -- 4.3.2 The Bad -- 4.3.3 The Ugly -- 4.3.4 The Unsaid -- 4.4 Meet Price Elasticity -- 4.4.1 The Concept -- 4.4.2 The Relevance -- 4.4.3 The Limitation -- 4.4.4 The Application -- 4.5 Summary -- 5: Maneuver Shades of Pricing -- 5.1 How to Navigate Complexity -- 5.1.1 ABCD Analysis -- 5.1.2 Systematic Product Categorization -- 5.2 How to Improve Promotions -- 5.2.1 Who Is Eligible for Promotions -- 5.2.2 What Products Are Suitable for Promotions -- 5.2.3 How to Design Effective Promotions -- 5.3 How to Manage Distribution -- 5.3.1 Is Distribution Outdated? -- 5.3.2 Managing Distribution from a Pricing Perspective -- 5.3.3 The GBB Pricing Model -- 5.3.4 Price Model Transition -- 5.3.5 Discounts or Rebates -- 5.4 How to Increase Prices.
5.4.1 Rob's Price Increase Campaign: A Fictitious Case -- 5.4.2 A Recapitulation -- 5.4.3 The Sequel -- 5.4.4 Last Remarks on Price Increase -- 5.5 Stay Away from a Price War! -- 5.5.1 Nobody Wins in the End -- 5.5.2 Rethink Price War -- 5.6 Dynamic Pricing -- 5.7 Monetize the Predictable -- 5.7.1 Behavioral Pricing vs. Value Pricing -- 5.7.2 Four Behavioral Pricing Tricks -- 5.8 Summary -- 6: Embark on the Pricing Journey -- 6.1 Set Sail -- 6.2 Navigate Rough Waters -- 6.3 Sail to New Shores -- 6.4 Per Astra Ad Astra -- 6.5 Summary -- References -- Index. |
| Record Nr. | UNINA-9910841853503321 |
|
Yang Jan Y
|
||
| Cham : , : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Pricing Puzzle [[electronic resource] ] : How to Understand and Create Impactful Pricing for Your Products / / by Jan Y. Yang
| The Pricing Puzzle [[electronic resource] ] : How to Understand and Create Impactful Pricing for Your Products / / by Jan Y. Yang |
| Autore | Yang Jan Y |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (173 pages) |
| Disciplina | 658.816 |
| Soggetto topico |
Business
Sales management Motivation research (Marketing) Leadership Popular Science in Business and Management Sales/Distribution Consumer Behavior Business Strategy/Leadership |
| ISBN | 3-030-50777-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Oh price - Prelude -- The Power of Choice -- The Color of Pricing -- Good Morning Coffee -- (In)dispensable Spicy Chicken Wings -- Grocery Box in Parts -- Random Thoughts Up in the Air -- Carpe Diem -- The Tale of the Midnight Diner -- The Burden of Fame -- A Pricing Perspective on Double Eleven -- The Premium Mass Product -- A Chilled Coke in Tehran -- We Love Dynamic Pricing -- The Conundrum of Price Cut -- Behind the Scenes of Price Elasticity -- Profit Phobia -- iPricing -- The Milky Solution to a Luxury Problem -- The Coffee Revolution -- The Woes of MUJI -- Why Do We Want Price Inceases -- The Moral of Pricing -- Price in Pieces -- The Pricing Stories Continue. |
| Record Nr. | UNINA-9910427043503321 |
|
Yang Jan Y
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||