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One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
| One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
| Autore | Allen Cliff <1948-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : John Wiley, 2001 |
| Descrizione fisica | 1 online resource (369 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
| Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
| Record Nr. | UNINA-9910454985803321 |
Allen Cliff <1948->
|
||
| New York, : John Wiley, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
| One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
| Autore | Allen Cliff <1948-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : John Wiley, 2001 |
| Descrizione fisica | 1 online resource (369 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
| Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
| ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
| Record Nr. | UNINA-9910778860603321 |
|
Allen Cliff <1948->
|
||
| New York, : John Wiley, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
| One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
| Autore | Allen Cliff <1948-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : John Wiley, 2001 |
| Descrizione fisica | 1 online resource (369 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
| Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
| ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
| Record Nr. | UNINA-9910813074303321 |
|
Allen Cliff <1948->
|
||
| New York, : John Wiley, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||