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Entrepreneurship in international marketing / / Edited by Shaoming Zou, Hui Xu, Linda Hui Shi
| Entrepreneurship in international marketing / / Edited by Shaoming Zou, Hui Xu, Linda Hui Shi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (339 pages) : illustrations, tables |
| Disciplina | 658.848 |
| Collana | Advances in International Marketing |
| Soggetto topico |
Export marketing
Entrepreneurship |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78441-447-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910463856703321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Entrepreneurship in international marketing [[electronic resource] /] / edited by Shaoming Zou, Hui Xu, Linda Hui Shi
| Entrepreneurship in international marketing [[electronic resource] /] / edited by Shaoming Zou, Hui Xu, Linda Hui Shi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (339 pages) : illustrations, tables |
| Disciplina | 658.848 |
| Altri autori (Persone) |
ZouShaoming
XuHui ShiLinda Hui |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - International - Marketing
International business Business & management Export marketing Entrepreneurship |
| Soggetto non controllato |
Marketing research
CIMaR |
| ISBN | 1-78441-447-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Born-global firms : evolution of a contemporary phenomenon / Gary Knight -- The market orientation of domestic and international new ventures / Tage Koed Madsen, Hans Eibe Sørensen, Rosalina Torres-Ortega -- The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry / Nishant Kumar, Ali Yakhlef -- The alliance capability of technology-based born globals / Liliya Altshuler Oxtorp, Ulf Elg -- The effect of dynamic capabilities on value-based pricing and export performance / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wuehrer -- Export marketing strategy and performance among micro and small Brazilian enterprises / Reynaldo Dannecker Cunha, Thelma Valeria Rocha -- The effect of social media adoption on exporting firms performance / María del Carmen Alarcón, Alex Rialp, Josep Rialp -- A literature review, classification and simple meta-analysis on the conceptual domain of international marketing : 1990-2012 / Sudhir Rana, Somesh Kr. Sharma -- A framework for understanding firms' foreign exit behavior / Qun Tan, Carlos M.P. Sousa -- Institutional forces and firms' positioning in China and Brazil / Ulf Elg, Pervez Ghauri -- Does the value of global brands apply to both foreign and domestic-based global brands? / Stanford A. Westjohn, Peter Magnusson, Joyce X. Zhou -- Luxury brands in emerging markets : a case study on China / Annie Peng Cui, Theresa A. Wajda, Michael F. Walsh -- The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses / Jack Cadeaux. |
| Record Nr. | UNINA-9910788190303321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Entrepreneurship in international marketing / / edited by Shaoming Zou, Hui Xu, Linda Hui Shi
| Entrepreneurship in international marketing / / edited by Shaoming Zou, Hui Xu, Linda Hui Shi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
| Descrizione fisica | 1 online resource (339 pages) : illustrations, tables |
| Disciplina | 658.848 |
| Altri autori (Persone) |
ZouShaoming
XuHui ShiLinda Hui |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - International - Marketing
International business Business & management Export marketing Entrepreneurship |
| ISBN | 1-78441-447-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Born-global firms : evolution of a contemporary phenomenon / Gary Knight -- The market orientation of domestic and international new ventures / Tage Koed Madsen, Hans Eibe Sørensen, Rosalina Torres-Ortega -- The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry / Nishant Kumar, Ali Yakhlef -- The alliance capability of technology-based born globals / Liliya Altshuler Oxtorp, Ulf Elg -- The effect of dynamic capabilities on value-based pricing and export performance / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wuehrer -- Export marketing strategy and performance among micro and small Brazilian enterprises / Reynaldo Dannecker Cunha, Thelma Valeria Rocha -- The effect of social media adoption on exporting firms performance / María del Carmen Alarcón, Alex Rialp, Josep Rialp -- A literature review, classification and simple meta-analysis on the conceptual domain of international marketing : 1990-2012 / Sudhir Rana, Somesh Kr. Sharma -- A framework for understanding firms' foreign exit behavior / Qun Tan, Carlos M.P. Sousa -- Institutional forces and firms' positioning in China and Brazil / Ulf Elg, Pervez Ghauri -- Does the value of global brands apply to both foreign and domestic-based global brands? / Stanford A. Westjohn, Peter Magnusson, Joyce X. Zhou -- Luxury brands in emerging markets : a case study on China / Annie Peng Cui, Theresa A. Wajda, Michael F. Walsh -- The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses / Jack Cadeaux. |
| Record Nr. | UNINA-9910828917003321 |
| Bingley, England : , : Emerald, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||