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Emerging Issues in Global Marketing : A Shifting Paradigm / / edited by James Agarwal, Terry Wu
| Emerging Issues in Global Marketing : A Shifting Paradigm / / edited by James Agarwal, Terry Wu |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (387 pages) |
| Disciplina | 658.848 |
| Soggetto topico |
Marketing
Management information systems Globalization Markets Business Information Systems Emerging Markets/Globalization Màrqueting Estudis de mercat Globalització (Economia) Gestió de la informació |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-74129-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Changing Nature of Global Marketing: A New Perspective -- A Thematic Exploration of the Changing Trends in Political Risk and Global Marketing Scholarship in the Last Three Decades (1986-2015): Implications and Future Research -- Does Country or Culture Matter in Global Marketing? An Empirical Investigation of Service Quality and Satisfaction Model with Moderators in Three Countries -- Cross-Border E-Commerce: A New Driver of Global Trade -- Standardized Global Brand Management Using C-D Maps -- Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence -- Re-Configuring the Marketing Mix to Counter the Counterfeits in the Global Arena -- Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises -- E-Commerce in Emerging Economies: A Multi-Theoretical and Multi-Level Framework and Global Firm Strategies -- CSR-driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs -- Case Study of Corporate Social Responsibility in Japanese Pharmaceutical Companies: A Comparison with Western Firms -- How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption? -- Putting African Country Development into Macromarketing Perspective. |
| Record Nr. | UNINA-9910298216103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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International business in the new Asia-Pacific : strategies, opportunities and threats / / edited by Terry Wu, Nailin Bu
| International business in the new Asia-Pacific : strategies, opportunities and threats / / edited by Terry Wu, Nailin Bu |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (350 pages) |
| Disciplina | 337.5 |
| Collana | Advances in Theory and Practice of Emerging Markets |
| Soggetto topico | International business enterprises |
| ISBN | 3-030-87621-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910522984703321 |
| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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International Marketing of Higher Education / / by Terry Wu ; edited by Terry Wu, Vik Naidoo
| International Marketing of Higher Education / / by Terry Wu ; edited by Terry Wu, Vik Naidoo |
| Autore | Wu Terry |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 378.101 |
| Soggetto topico |
Higher education
Marketing Higher Education |
| ISBN | 1-137-54291-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1 Introduction: Role of International Marketing in Higher Education -- 1. Introduction Terry Wu and Vik Naidoo -- Part 2 Emerging Themes and Strategic Perspectives -- 2. The Relevance of Marketing Activities for Higher Education Institutions Luis Fernando Angulo-Ruiz, Albena Pergelova, and Juraj Cheben -- 3. Entry Modes as a Component of International Marketing Strategy: A Mixed-Method Analysis of Higher Education Services Vik Naidoo, Jerome Donovan, Trenton Milner, and Cheree Topple -- 4. Research or Applied Universities? An Exploratory Qualitative Study of Prospective Student’s Selection of Universities with Different Brand Identities Rajat Roy and Vik Naidoo -- 5. University Websites Design in International Student Recruitment: Some Reflections Emmanuel Mogaji -- Part 3 Regional Case Studies -- 6. Brand Soul in Higher Education: A Case Study of a U.S. University GO program Robert Williams, Scott Manning, Susannah Morris and Jerrell Habegger -- 7. Developing Economy Universities Competing in a Global Market: Evidence from Thailand Scott Hipsher and Joe Bulmer.-8. Student Expectations and Experiences in Higher Education: a Comparison of State and Private Universities in Germany Stephen Platz and Dirk Holtbrügge -- 9. Going Global: Factors Influencing Norwegian Students’ Intention to Study Abroad Richard Glavee-Geo and Åse Mørkeset -- 10. Driving Forces of International Students When Choosing a Non-traditional Destination - Hungary Beatrix Lányi and Gyöngyi Pozsgai. . |
| Record Nr. | UNINA-9910254970503321 |
Wu Terry
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| New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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