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Changing dynamics in business marketing / / Kaouther Kooli and Len Tiu Wright, editors
| Changing dynamics in business marketing / / Kaouther Kooli and Len Tiu Wright, editors |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald Group Publishing Limited, , 2016 |
| Descrizione fisica | 1 online resource (81 pages) |
| Disciplina | 658.8 |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78714-081-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910160282103321 |
| [Bradford, England] : , : Emerald Group Publishing Limited, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Changing dynamics in business marketing / / Kaouther Kooli and Len Tiu Wright, editors
| Changing dynamics in business marketing / / Kaouther Kooli and Len Tiu Wright, editors |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald Group Publishing Limited, , 2016 |
| Descrizione fisica | 1 online resource (81 pages) |
| Disciplina | 658.8 |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico | Marketing - Management |
| ISBN | 1-78714-081-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910792638503321 |
| [Bradford, England] : , : Emerald Group Publishing Limited, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Changing dynamics in business marketing / / Kaouther Kooli and Len Tiu Wright, editors
| Changing dynamics in business marketing / / Kaouther Kooli and Len Tiu Wright, editors |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald Group Publishing Limited, , 2016 |
| Descrizione fisica | 1 online resource (81 pages) |
| Disciplina | 658.8 |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico | Marketing - Management |
| ISBN | 1-78714-081-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910814860103321 |
| [Bradford, England] : , : Emerald Group Publishing Limited, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer empowerment [[electronic resource] /] / guest editor: Len Tiu Wright
| Consumer empowerment [[electronic resource] /] / guest editor: Len Tiu Wright |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658
658.045 |
| Altri autori (Persone) | WrightLen Tiu |
| Collana | European Journal of Marketing |
| Soggetto topico |
Consumers
Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1836630339
1-280-70553-1 9786610705535 1-83663-033-6 1-84663-033-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Corporate marketing; Strong brands and corporate brands; Internal brand building and structuration: the role of leadership; The corporate brand association base; Corporate rebranding: destroying, transferring or creating brand equity?; The effect of corporate branding dimensions on consumers' product evaluation; Seven dimensions of corporate identity; The impact of organisational characteristics on corporate visual identity; A reflective approach to uncovering actual identity; The monarchy as acorporate brand; Book reviews |
| Record Nr. | UNINA-9910450722203321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright
| Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (236 p.) |
| Altri autori (Persone) | WrightLen Tiu |
| Collana | European Journal of Marketing |
| Soggetto topico |
Consumer behavior
Consumers - Research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-70554-X
9786610705542 1-84663-097-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment
Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews; |
| Record Nr. | UNINA-9910450742403321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer empowerment [[electronic resource] /] / guest editor: Len Tiu Wright
| Consumer empowerment [[electronic resource] /] / guest editor: Len Tiu Wright |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658
658.045 |
| Altri autori (Persone) | WrightLen Tiu |
| Collana | European Journal of Marketing |
| Soggetto topico |
Consumers
Marketing - Management |
| ISBN |
1836630339
1-280-70553-1 9786610705535 1-83663-033-6 1-84663-033-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Corporate marketing; Strong brands and corporate brands; Internal brand building and structuration: the role of leadership; The corporate brand association base; Corporate rebranding: destroying, transferring or creating brand equity?; The effect of corporate branding dimensions on consumers' product evaluation; Seven dimensions of corporate identity; The impact of organisational characteristics on corporate visual identity; A reflective approach to uncovering actual identity; The monarchy as acorporate brand; Book reviews |
| Record Nr. | UNINA-9910784018903321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright
| Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (236 p.) |
| Altri autori (Persone) | WrightLen Tiu |
| Collana | European Journal of Marketing |
| Soggetto topico |
Consumer behavior
Consumers - Research |
| ISBN |
1-280-70554-X
9786610705542 1-84663-097-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment
Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews; |
| Record Nr. | UNINA-9910784019903321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer empowerment / / guest editor: Len Tiu Wright
| Consumer empowerment / / guest editor: Len Tiu Wright |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 333.79320954 |
| Altri autori (Persone) | WrightLen Tiu |
| Collana | European Journal of Marketing |
| Soggetto topico |
Consumers
Marketing - Management |
| ISBN |
1-280-70554-X
9786610705542 1-84663-097-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment
Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews; |
| Record Nr. | UNINA-9910821001303321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer empowerment / / guest editor: Len Tui Wright
| Consumer empowerment / / guest editor: Len Tui Wright |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658
658.045 |
| Altri autori (Persone) | WrightLen Tiu |
| Collana | European Journal of Marketing |
| Soggetto topico |
Consumer behavior
Consumers - Research |
| ISBN |
1836630339
1-280-70553-1 9786610705535 1-83663-033-6 1-84663-033-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Corporate marketing; Strong brands and corporate brands; Internal brand building and structuration: the role of leadership; The corporate brand association base; Corporate rebranding: destroying, transferring or creating brand equity?; The effect of corporate branding dimensions on consumers' product evaluation; Seven dimensions of corporate identity; The impact of organisational characteristics on corporate visual identity; A reflective approach to uncovering actual identity; The monarchy as acorporate brand; Book reviews |
| Record Nr. | UNINA-9910821000203321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||