Business-to-business marketing : a step-by-step guide / / Ray Wright
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| Autore: |
Wright Ray <1942->
|
| Titolo: |
Business-to-business marketing : a step-by-step guide / / Ray Wright
|
| Pubblicazione: | Harlow, England : , : FT Prentice Hall, , [2004] |
| ©2004 | |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (xiv, 522 páginas) |
| Disciplina: | 658.8 |
| Soggetto topico: | Industrial marketing |
| Note generali: | Incluye índice. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Sommario/riassunto: | Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence. |
| Titolo autorizzato: | Business-to-business marketing |
| ISBN: | 1-5129-4123-9 |
| 1-280-56124-6 | |
| 9786610561247 | |
| 1-4058-7021-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910154651603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |