Drifting toward love [[electronic resource] ] : black, brown, gay, and coming of age on the streets of New York / / Kai Wright |
Autore | Wright Kai |
Pubbl/distr/stampa | Boston, : Beacon Press, c2008 |
Descrizione fisica | 1 online resource (236 p.) |
Disciplina | 306.76/60890097471 |
Soggetto topico |
African American gays - New York (State) - New York Metropolitan Area - Social conditions
Hispanic American gays - New York (State) - New York Metropolitan Area - Social conditions Gay youth - New York (State) - New York Metropolitan Area - Social conditions |
Soggetto genere / forma | Electronic books. |
ISBN | 0-8070-7967-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910453602303321 |
Wright Kai | ||
Boston, : Beacon Press, c2008 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Drifting toward love [[electronic resource] ] : black, brown, gay, and coming of age on the streets of New York / / Kai Wright |
Autore | Wright Kai |
Pubbl/distr/stampa | Boston, : Beacon Press, c2008 |
Descrizione fisica | 1 online resource (236 p.) |
Disciplina | 306.76/60890097471 |
Soggetto topico |
African American gay people - New York (State) - New York Metropolitan Area - Social conditions
Hispanic American gay people - New York (State) - New York Metropolitan Area - Social conditions Gay youth - New York (State) - New York Metropolitan Area - Social conditions |
ISBN | 0-8070-7967-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910782371603321 |
Wright Kai | ||
Boston, : Beacon Press, c2008 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Drifting toward love : black, brown, gay, and coming of age on the streets of New York / / Kai Wright |
Autore | Wright Kai |
Pubbl/distr/stampa | Boston, : Beacon Press, c2008 |
Descrizione fisica | 1 online resource (236 p.) |
Disciplina | 306.76/60890097471 |
Soggetto topico |
African American gays - New York (State) - New York Metropolitan Area - Social conditions
Hispanic American gays - New York (State) - New York Metropolitan Area - Social conditions Gay youth - New York (State) - New York Metropolitan Area - Social conditions |
ISBN | 0-8070-7967-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Intro -- AUTHOR'S NOTE -- ONE -- TWO -- THREE -- FOUR -- FIVE -- SIX -- SEVEN -- EIGHT -- NINE -- TEN -- ELEVEN. |
Record Nr. | UNINA-9910815697003321 |
Wright Kai | ||
Boston, : Beacon Press, c2008 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Follow the feeling : brand building in a noisy world / / Kai D. Wright |
Autore | Wright Kai |
Edizione | [1st edition] |
Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2019 |
Descrizione fisica | 1 online resource (307 pages) |
Disciplina | 658.8/27 |
Soggetto topico | Branding (Marketing) |
ISBN |
1-119-60048-0
1-119-60053-7 |
Classificazione | BUS043000 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Inside out : what's the value of being an outsider? -- Going haywire : what's the relationship between economics and communication? -- Resonance versus share of voice : in what direction is technology propelling us? -- Creativity applied strategically : what parts of a "brand" matter most to a digitally wired audience? -- Communication as a system : how does communication work in society? -- Lexicon triggers : branding objective: appeal to a "tribe" -- Audio cues : branding objective: develop instant recognition -- Visual stimuli : branding objective: become a "controversial" brand -- Experience drivers : branding objective: close the feedback loop -- Cultural connections : branding objective: align thoughts and actions -- Following the feeling: what's the role of technology in following the feeling? |
Altri titoli varianti | Brand building in a noisy world |
Record Nr. | UNINA-9910793780803321 |
Wright Kai | ||
Hoboken, New Jersey : , : Wiley, , 2019 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Follow the feeling : brand building in a noisy world / / Kai D. Wright |
Autore | Wright Kai |
Edizione | [1st edition] |
Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2019 |
Descrizione fisica | 1 online resource (307 pages) |
Disciplina | 658.8/27 |
Soggetto topico | Branding (Marketing) |
ISBN |
1-119-60048-0
1-119-60053-7 |
Classificazione | BUS043000 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Inside out : what's the value of being an outsider? -- Going haywire : what's the relationship between economics and communication? -- Resonance versus share of voice : in what direction is technology propelling us? -- Creativity applied strategically : what parts of a "brand" matter most to a digitally wired audience? -- Communication as a system : how does communication work in society? -- Lexicon triggers : branding objective: appeal to a "tribe" -- Audio cues : branding objective: develop instant recognition -- Visual stimuli : branding objective: become a "controversial" brand -- Experience drivers : branding objective: close the feedback loop -- Cultural connections : branding objective: align thoughts and actions -- Following the feeling: what's the role of technology in following the feeling? |
Altri titoli varianti | Brand building in a noisy world |
Record Nr. | UNINA-9910826138803321 |
Wright Kai | ||
Hoboken, New Jersey : , : Wiley, , 2019 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|