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Bernard Shaw and Modern Advertising : Prophet Motives / / by Christopher Wixson
| Bernard Shaw and Modern Advertising : Prophet Motives / / by Christopher Wixson |
| Autore | Wixson Christopher |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (IX, 181 p. 8 illus.) |
| Disciplina | 792.09 |
| Collana | Bernard Shaw and His Contemporaries |
| Soggetto topico |
Theater - History
Drama European literature Communication Theatre History European Literature Media and Communication |
| ISBN |
9783319786285
3319786288 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: "Press as Corrected, G.B.S." -- 2. Prescription and Petrifaction: Proprietary Medicine, Health Marketing, and Misalliance -- 3. "The Shadow of Disrepute": G.B.S. and Testimonial Marketing -- 4. "The Biggest Scoop in Advertising History": Personality Marketing, G.B.S., and the Near-Testimonial -- 5. "Those Magic Initials, GBS": Copywriting for the Irish Clipper. |
| Record Nr. | UNINA-9910300012603321 |
Wixson Christopher
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bernard Shaw and Noël Coward : Conversation Pieces / / by Christopher Wixson
| Bernard Shaw and Noël Coward : Conversation Pieces / / by Christopher Wixson |
| Autore | Wixson Christopher |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (0 pages) |
| Disciplina | 822.912 |
| Collana | Bernard Shaw and His Contemporaries |
| Soggetto topico |
Playwriting
Dramatists Theater - History Literature, Modern - 20th century Playwrights and Playwriting Theatre History Twentieth-Century Literature |
| ISBN | 3-031-90291-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: Bernard Shaw and Noël Coward -- Chapter 2: Born Bosses and Lost Dogs -- Chapter 3: “Native” Revolts -- Chapter 4: Entropical Turns -- Chapter 5: Why The Life Force Would Not. |
| Record Nr. | UNINA-9911011347503321 |
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Wixson Christopher
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bernard Shaw and St. John Hankin : Happy Endings / / by Christopher Wixson
| Bernard Shaw and St. John Hankin : Happy Endings / / by Christopher Wixson |
| Autore | Wixson Christopher |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (268 pages) |
| Disciplina | 822.91209 |
| Collana | Bernard Shaw and His Contemporaries |
| Soggetto topico |
Playwriting
Dramatists Theater - History Literature, Modern - 19th century Literature, Modern - 20th century Playwrights and Playwriting Theatre History Nineteenth-Century Literature Twentieth-Century Literature |
| ISBN | 3-031-90221-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: Bernard Shaw and St. John Hankin -- Chapter 2. Predatory Types -- Chapter 3. Missionary Positions -- Chapter 4. How Mothers Are Made -- Chapter 5. Bungled Burgles and Happy Cuckoos -- Chapter 6. Tyrants, Mothers, and Daughters. |
| Record Nr. | UNINA-9911009146603321 |
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Wixson Christopher
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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