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The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
| The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
| Autore | Witter Lisa |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Berrett-Koehler Publishers, c2008 |
| Descrizione fisica | 1 online resource (214 p.) |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | ChenLisa <1973-> |
| Collana | A BK business book |
| Soggetto topico |
Women consumers - United States
Social marketing - United States Women in nonprofit organizations - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-29920-4
9786612299209 1-57675-783-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; |
| Record Nr. | UNINA-9910454441103321 |
Witter Lisa
|
||
| San Francisco, : Berrett-Koehler Publishers, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
| The she spot [[electronic resource] ] : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
| Autore | Witter Lisa |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Berrett-Koehler Publishers, c2008 |
| Descrizione fisica | 1 online resource (214 p.) |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | ChenLisa <1973-> |
| Collana | A BK business book |
| Soggetto topico |
Women consumers - United States
Social marketing - United States Women in nonprofit organizations - United States |
| ISBN |
1-282-29920-4
9786612299209 1-57675-783-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; |
| Record Nr. | UNINA-9910782692403321 |
|
Witter Lisa
|
||
| San Francisco, : Berrett-Koehler Publishers, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The she spot : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg
| The she spot : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg |
| Autore | Witter Lisa |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Berrett-Koehler Publishers, c2008 |
| Descrizione fisica | 1 online resource (214 p.) |
| Disciplina | 658.8/34082 |
| Altri autori (Persone) | ChenLisa <1973-> |
| Collana | A BK business book |
| Soggetto topico |
Women consumers - United States
Social marketing - United States Women in nonprofit organizations - United States |
| ISBN |
9786612299209
9781282299207 1282299204 9781576757833 1576757838 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; |
| Altri titoli varianti | Why women are the market for changing the world--and how to reach them |
| Record Nr. | UNINA-9910820626803321 |
|
Witter Lisa
|
||
| San Francisco, : Berrett-Koehler Publishers, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||