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How women mean business : a step by step guide to profiting from gender balanced business
| How women mean business : a step by step guide to profiting from gender balanced business |
| Autore | Wittenberg-Cox Avivah |
| Pubbl/distr/stampa | [Place of publication not identified], : Wiley, 2010 |
| Disciplina |
331.4
658.0082 |
| Soggetto topico |
Businesswomen
Success in business Business & Economics Labor & Workers' Economics |
| ISBN | 0-470-66202-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910130553003321 |
Wittenberg-Cox Avivah
|
||
| [Place of publication not identified], : Wiley, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How women mean business : a step by step guide to profiting from gender balanced business
| How women mean business : a step by step guide to profiting from gender balanced business |
| Autore | Wittenberg-Cox Avivah |
| Pubbl/distr/stampa | [Place of publication not identified], : Wiley, 2010 |
| Disciplina |
331.4
658.0082 |
| Soggetto topico |
Businesswomen
Success in business Business & Economics Labor & Workers' Economics |
| ISBN | 0-470-66202-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910830947403321 |
|
Wittenberg-Cox Avivah
|
||
| [Place of publication not identified], : Wiley, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How women mean business : a step by step guide to profiting from gender balanced business
| How women mean business : a step by step guide to profiting from gender balanced business |
| Autore | Wittenberg-Cox Avivah |
| Pubbl/distr/stampa | [Place of publication not identified], : Wiley, 2010 |
| Disciplina |
331.4
658.0082 |
| Soggetto topico |
Businesswomen
Success in business Business & Economics Labor & Workers' Economics |
| ISBN | 0-470-66202-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910877757803321 |
|
Wittenberg-Cox Avivah
|
||
| [Place of publication not identified], : Wiley, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Why women mean business [[electronic resource] ] : understanding the emergence of our next economic revolution / / Avivah Wittenberg-Cox and Alison Maitland
| Why women mean business [[electronic resource] ] : understanding the emergence of our next economic revolution / / Avivah Wittenberg-Cox and Alison Maitland |
| Autore | Wittenberg-Cox Avivah |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2008 |
| Descrizione fisica | 1 online resource (377 p.) |
| Disciplina | 331.4 |
| Altri autori (Persone) | MaitlandAlison |
| Soggetto topico |
Businesswomen
Discrimination in employment |
| ISBN |
1-119-20634-0
1-282-34319-X 9786612343193 0-470-75391-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Why Women Mean Business; CONTENTS; FOREWORD; PREFACE; ACKNOWLEDGEMENTS; Chapter One: WOMENOMICS; Guarantors of growth; The strategic side of the gender divide; Opportunity cost; Valuing difference; Becoming "gender-bilingual"; Declining demographics is not destiny; 21st-century forces: weather, women, web; Chapter Two: MOST OF THE TALENT; The "talent wars" are here; Female brainpower; Under-used talent; The role of business schools; Tapping into the pool; Recruiting: attracting women; Retaining: the leaking pipeline; Promoting: return on investment; Building better boards
Legislating solutions - the controversial quota Chapter Three: MUCH OF THE MARKET; Purchasing power - beyond parity; Female finances; Sex and segmentation; The many faces of marketing to women; Shut-your-eyes; Marginalise; Specialise; Prioritise; Chapter Four: BECOMING "BILINGUAL" What Companies Can Do; A fresh look at traditional approaches to gender; Equal and different; Diversity dilemmas; Recognise that "best" is biased; Surprising sectors; A new approach to gender; Understand the starting point; Personalise the conversation; Manage the metaphors - the power of vocabulary and vision The building blocks of bilingualism 1 "Getting it": top management commitment; 2 Management bilingualism: proactively managing difference; 3 Empowering women: the knowledge and networks to succeed; 4 Banning bias: identifying and eliminating systemic bias from corporate systems and processes; Chapter Five: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION; Key success factors; 1 Awaken your leadership team; 2 Define the business case; 3 Let people express resistance; 4 Make it a business issue, not a women's issue; 5 Make changes before making noise; 6 Don't mix up the messages 7 Give it a budget, not just volunteers Chapter Six: CULTURE COUNTS: What Countries Can Do; Making bosses and babies; Best and worst: surprising results; Imperfect deal in America; Continents of contrast; Public policy pull, private sector push; Chapter Seven: FIGURING OUT FEMALES; What companies need to know about women; Discomfort with "politics"; Close Up: The conversations that matter; Careers are not linear; Phase 1: ambition; Phase 2: culture shock; Phase 3: self-affirmation; The lure of entrepreneurship; Alternative views of "power"; Sex, success and the media Change agents on their own terms Chapter Eight: TOMORROW'S TALENT TRENDS . . . TODAY: "Women-friendly" Means "People-friendly"; New models of work; Fathers count too; Technology as enabler; The value of "grey" brainpower; Making the most of the "Me" generation; The future is already here; Chapter Nine: CONCLUSION: From Better Business to a Better World?; New voices, new choices; New measures of success; A challenge for business; INDEX |
| Record Nr. | UNINA-9910146113603321 |
|
Wittenberg-Cox Avivah
|
||
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Why women mean business : understanding the emergence of our next economic revolution / / Avivah Wittenberg-Cox and Alison Maitland
| Why women mean business : understanding the emergence of our next economic revolution / / Avivah Wittenberg-Cox and Alison Maitland |
| Autore | Wittenberg-Cox Avivah |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Wiley, c2008 |
| Descrizione fisica | 1 online resource (377 p.) |
| Disciplina | 331.4 |
| Altri autori (Persone) | MaitlandAlison |
| Soggetto topico |
Businesswomen
Discrimination in employment |
| ISBN |
1-119-20634-0
1-282-34319-X 9786612343193 0-470-75391-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Why Women Mean Business; CONTENTS; FOREWORD; PREFACE; ACKNOWLEDGEMENTS; Chapter One: WOMENOMICS; Guarantors of growth; The strategic side of the gender divide; Opportunity cost; Valuing difference; Becoming "gender-bilingual"; Declining demographics is not destiny; 21st-century forces: weather, women, web; Chapter Two: MOST OF THE TALENT; The "talent wars" are here; Female brainpower; Under-used talent; The role of business schools; Tapping into the pool; Recruiting: attracting women; Retaining: the leaking pipeline; Promoting: return on investment; Building better boards
Legislating solutions - the controversial quota Chapter Three: MUCH OF THE MARKET; Purchasing power - beyond parity; Female finances; Sex and segmentation; The many faces of marketing to women; Shut-your-eyes; Marginalise; Specialise; Prioritise; Chapter Four: BECOMING "BILINGUAL" What Companies Can Do; A fresh look at traditional approaches to gender; Equal and different; Diversity dilemmas; Recognise that "best" is biased; Surprising sectors; A new approach to gender; Understand the starting point; Personalise the conversation; Manage the metaphors - the power of vocabulary and vision The building blocks of bilingualism 1 "Getting it": top management commitment; 2 Management bilingualism: proactively managing difference; 3 Empowering women: the knowledge and networks to succeed; 4 Banning bias: identifying and eliminating systemic bias from corporate systems and processes; Chapter Five: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION; Key success factors; 1 Awaken your leadership team; 2 Define the business case; 3 Let people express resistance; 4 Make it a business issue, not a women's issue; 5 Make changes before making noise; 6 Don't mix up the messages 7 Give it a budget, not just volunteers Chapter Six: CULTURE COUNTS: What Countries Can Do; Making bosses and babies; Best and worst: surprising results; Imperfect deal in America; Continents of contrast; Public policy pull, private sector push; Chapter Seven: FIGURING OUT FEMALES; What companies need to know about women; Discomfort with "politics"; Close Up: The conversations that matter; Careers are not linear; Phase 1: ambition; Phase 2: culture shock; Phase 3: self-affirmation; The lure of entrepreneurship; Alternative views of "power"; Sex, success and the media Change agents on their own terms Chapter Eight: TOMORROW'S TALENT TRENDS . . . TODAY: "Women-friendly" Means "People-friendly"; New models of work; Fathers count too; Technology as enabler; The value of "grey" brainpower; Making the most of the "Me" generation; The future is already here; Chapter Nine: CONCLUSION: From Better Business to a Better World?; New voices, new choices; New measures of success; A challenge for business; INDEX |
| Record Nr. | UNINA-9910806248503321 |
|
Wittenberg-Cox Avivah
|
||
| Chichester, England ; ; Hoboken, NJ, : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||