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Business model management : design - process - instruments / / Bernd W. Wirtz
| Business model management : design - process - instruments / / Bernd W. Wirtz |
| Autore | Wirtz Bernd W. <1964-> |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2020] |
| Descrizione fisica | 1 online resource (XIV, 317 p. 176 illus., 149 illus. in color.) |
| Disciplina | 658.4092 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Business planning
Leadership Corporate governance |
| ISBN | 3-030-48017-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part A - Business models as a management concept -- Introduction -- The business model concept -- Business model concepts in literature -- Distinction and aims of business models -- Part B - Structure of business models -- Introduction -- Structure of the value creation in business models -- Partial models of business models -- Partial models of business models -- Business model innovation -- Part C - Business model management -- Introduction -- Types of business model management -- Design of business models -- Implementation of business models -- Implementation of business models -- Implementation of business models -- Controlling business models -- Part D - Business model case studies -- Introduction -- E-business model -- Banking business model -- Automotive business model -- Media business model. |
| Record Nr. | UNINA-9910427044903321 |
Wirtz Bernd W. <1964->
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| Cham, Switzerland : , : Springer, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Media management : strategy, business models and case studies / / Bernd W. Wirtz
| Media management : strategy, business models and case studies / / Bernd W. Wirtz |
| Autore | Wirtz Bernd W. <1964-> |
| Edizione | [2nd ed. 2020.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2020] |
| Descrizione fisica | 1 online resource (XII, 315 p. 141 illus., 28 illus. in color.) |
| Disciplina | 302.23068 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico | Communication |
| ISBN | 3-030-47913-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models and value creation in the book market -- Business models and value creation in in the movie market -- Business models and value creation in in the TV market -- Business models and value creation in the radio market -- Business models and value creation in the music market -- Business models and value creation in the music market.-Business models and value creation in the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies. |
| Record Nr. | UNINA-9910427056603321 |
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Wirtz Bernd W. <1964->
|
||
| Cham, Switzerland : , : Springer, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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