Autore	Geddes Brad
Edizione	[Third edition.]
Pubbl/distr/stampa	Indianapolis, Indiana : , : Wiley, , 2014
Descrizione fisica	1 online resource (698 p.)
Disciplina	659.144
Soggetto topico	Internet advertising Internet marketing
Soggetto genere / forma	Electronic books.
ISBN	1-118-92955-1 1-118-81964-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Contents; Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Performing Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Match; Using Advanced Organizational Techniques; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research; Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Planner Google TrendsBing Ads Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Controlling Your Mobile Ads; Spicing Up Your Ads with Ad Extensions; Showcasing Your Products with PLAs; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising; Best Practices for Writing Compelling Ads Chapter 5: Creating Landing Pages That Convert Searchers into BuyersDoes Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology ; Best Practices for Landing Pages; Chapter 6: Learning Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages Relevant Estimating Your First Page BidUnderstanding the Display Network Quality Score; Diagnosing Your Quality Scores; Increasing Quality Scores; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Employing Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; AdWords Ad Gallery; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network Campaign Blocking Your Ads from Being Shown across the Display NetworkSmart Pricing: Measure Success with Cost per Conversion; Using the Display Planner Tool; Best Practices for the Display Network; Chapter 10: Utilizing Advanced Display Network Techniques; Remarketing: Bringing Visitors Back to Your Site; Flexible Targeting: Mixing and Matching Every Display Targeting Option; Optimizing Your Display Campaigns; Creating Scenarios to Understand and Reach Your Target Audience; Writing Effective Display Ads; Best Practices for Advanced Display Network Advertising Chapter 11: Utilizing Advanced Geographic Targeting Techniques
Record Nr.	UNINA-9910453438103321

Autore	Martinez Santos
Edizione	[1st edition]
Pubbl/distr/stampa	Indianapolis, Indiana : , : Wiley, , 2014
Descrizione fisica	1 online resource (938 p.)
Disciplina	004.6068
Altri autori (Persone)	DaalmansPeter BennettBrett BarsoloMariann WimpsettKim BrownDon ForysMaureen FungJudy
Soggetto topico	Client/server computing Computer networks - Management
Soggetto genere / forma	Electronic books.
ISBN	1-118-82173-4 1-118-82185-8
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Mastering: System Center 2012 R2 Configuration Manager; Copyright; Acknowledgments; About the Authors; About the Contributing Authors; Contents at a Glance; Contents; Introduction; The Mastering Series; What This Book Covers; What You Need to Get the Most Out of This Book; How We Structured This Book; Errata; Chapter 1: Overview of Service Management; Understanding IT Service Management; Exploring the IT Infrastructure Library; Select ITIL Functions and Processes; Exploring the Microsoft Operations Framework; Select MOF Service Management Functions Overview of System Center Configuration ManagerConfiguration Manager Features; Summary; Chapter 2: Planning a Configuration Manager Infrastructure; Gathering Deployment Intelligence; Determining What You Need to Accomplish; Describing the Network; Describing Your Migration Needs; Planning the Configuration Manager Environment; System Requirements; Extending the Active Directory Schema; Hierarchies and Sites; Site Boundaries and Boundary Groups; Site System Roles; Best Practices for Site System Design; SQL Considerations; Site Communications; Site Security Mode; Discovery of Your Resources Client Settings and Client DeploymentContent Management; Role-Based Administration; Migration; Disaster Recovery; Designing Your Configuration Manager Environment; Planning the Configuration Manager Hierarchy; Planning Configuration Manager Site Systems; Planning Configuration Manager Clients; Determining How to Deploy Configuration Manager; Building a Proof-of-Concept Environment; The Bottom Line; Chapter 3: Migrating to Configuration Manager 2012; Introducing Migration; Migration Functionality in Configuration Manager 2012; Source Hierarchy; Data-Gathering Process; Migration Job Types Objects Not Supported for MigrationDistribution Point Sharing; Planning a Migration; Preparing Your Migration; Planning Your Migration Strategy; Performing the Migration; Using the Side-by-Side Migration Strategy; Using the Wipe-and-Load Strategy; Upgrading the Configuration Manager Console; Post-Migration or Installation Considerations; Migrating Packages to the New Application Model; What Is Package Conversion Manager?; The Conversion Process; The Conversion Process Steps; Package Conversion Manager Best Practices; Monitoring Conversion Migrating Branch Offices with the Physical-to-Virtual Migration ToolkitRequirements; P2V Migration Scenario; The Task Sequence; Steps for Using the Configuration Manager 2012 P2V Migration Toolkit; The Bottom Line; Chapter 4: Installation and Site Role Configuration; Understanding Configuration Manager 2012 R2 Site Types; Implementing Site Servers; Software Requirements; Implementing a Central Administration Site; Implementing a Primary Site; Implementing a Secondary Site; Verifying Proper Site Installation; Troubleshooting a Configuration Manager 2012 R2 Site Installation Unattended Installation
Record Nr.	UNINA-9910463763003321